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Recently Completed Ideas
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    Live Chat Support using Dynamic Chat

    Status: In Production ‎04-11-2024 11:16 AM
  • 126 Likes

    GDPR & reporting: Link scanner-proof email click d...

    Status: In Production ‎04-11-2024 10:31 AM
  • 158 Likes

    Pardot is filtering out bot clicks, why won't Mark...

    Status: In Production ‎04-11-2024 10:29 AM
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6 Likes

"Include blank" constraint for date filters

Status: Open Ideas Submitted on ‎05-05-2025 11:46 AM Submitted by Level 4 anne_sample_f5 on ‎05-05-2025 11:46 AM
Comment
There's been previous conversations about how "before" date filters include blank values, and whether or not that is ideal behavior. I think the best solution to this would actually be to add another constraint to date/datetime fields called "include blanks: true/false." That way you could make determinations definitively whether blank dates should be included in each filter. ... View more
See more ideas labeled with:
  • date
  • date filters
  • datetime
  • fields
2 Likes

Add Text Area Field Type to Program Member Custom Field Object

Status: Open Ideas Submitted on ‎05-20-2025 10:31 AM Submitted by Level 2 Leslie_Gloria on ‎05-20-2025 10:31 AM
Comment
There is no option to accommodate a long string within the Program Member Custom Field object. A text area field would allow us to store URLs with long query parameters, lengthy content for personalization, and open-ended form responses within the program context. ... View more
1 Like

Capture url parameters in Dynamic Chat

Status: Open Ideas Submitted on ‎06-06-2025 09:13 AM Submitted by Level 3 jace_brendle on ‎06-06-2025 09:13 AM
1 Comment (1 New)
We are currently unable to capture url parameters when a user engages with a dialogue in Dynamic Chat. This is a big miss IMHO because it means we're unable to align dynamic chat engagement with campaign activities, or campaign costs. Many people user UTM parameters, and we currently use GCLID and CMPID as parameters to align user engagement to marketing activity, and marketing investment.   Capturing these parameters is critical to showing DC value. ... View more
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  • Adobe Dynamic Chat
  • Attribution Tracking
  • URL Parameters
2 Likes

Option to update default fields in the form

Status: Open Ideas Submitted on ‎05-08-2025 07:31 AM Submitted by Level 2 Nitinsharma on ‎05-08-2025 07:31 AM
Comment
Can we add an option in the admin section where we can define the default fields of a forms, when a new form is created within that particular instance. Ex: Currently whenever we create a new form, we always get First Name, Last Name and Email. There should be an option in admin section where we can define some custom fields like UTM etc. as a default field available in the form whenever anyone creates a new form. ... View more
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  • marketo form
4 Likes

Ability to filter on email address “ends with”

Status: Open Ideas Submitted on ‎03-26-2025 09:38 AM Submitted by Level 10 - Community Advisor + Adobe Champion Zoe_Forman Level 10 - Community Advisor + Adobe Champion on ‎03-26-2025 09:38 AM
1 Comment (1 New)
Due to a Salesforce input error, we need to find emails from outside the United States ending with a local email domain in our database.   Can we add a filter into the Email Address for "ends with" ?  such as .co.uk .fr . de . see .it etc to identify Country. As often, only two letters using the "contains" filter brings in too many additional addresses where the letters are part of a name or company.   This will also help with reporting, personalisation and target audiences.   Thanks, Zoe    ... View more
476 Likes

GDPR and Privacy: "anonymize person" flow step

Status: Open Ideas Submitted on ‎03-01-2018 04:39 AM Submitted by Level 10 Grégoire_Miche2 on ‎03-01-2018 04:39 AM
57 Comments (57 New)
As part of the GDPR, we need to get consent from people in order to be able to keep their data. If someone registers to download a white paper but does not opt-in, we are supposed to delete any reference to the person. This means deleting it or anonymize it. One very big issue with this is that when we delete the person, it is automatically deleted from all reporting. The work around this is to anonymize the person, since it is accepted that we keep anonymous information in our systems. We can easily replace the first name, last name or email address in the database with "John Doe" or "Anonymous Person". But there are some information that cannot be manipulated from a smart campaign: Cookie IDs attached to the person Inferred and system data such as the IP address Data value changes in the activity logs Fills out form in the activity logs Furthermore, relying on users to run data value changes is error prone. It would be very helpful if a new "anonymize Person" flow step was created. In the field management, we would be able to define which fields should be anonymized, and what would be the anonymous value for each of them (for instance, we would define that the anonymous value for first name would be "Anonymous" and for last name it would be "Person", and NULL for the email address). Then, when running the "Anonymize person" flow step, Marketo would automatically replace all the fields set in the admin with their anonymous value, cleanse the system fields that could be considered as personal Ids and also cleanse all the DVC activities (either deleting them or replacing all values with their anonymous counterpart). -Greg ... View more
11 Likes

Add Mobile Phone and LinkedIn URL to Duplicate Fields filter

Status: Open Ideas Submitted on ‎09-20-2024 10:13 AM Submitted by Level 3 Jose_Tarzian14 on ‎09-20-2024 10:13 AM
Comment
New possible duplicate records could be found by adding new fields or combination of fields in the "Duplicate Fields" filter. Besides the existing ones, we believe the following ones would help detect duplicates: 1- Mobile Phone Number 2- LinkedIn Profile URL 3- Combination of First Name, Last Name and Company Name And we understand the level of complexity of doing so should be relatively low. ... View more
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  • duplicates
1 Like

Need a feature to search programs based on text(terms) with in description section of the program

Status: Open Ideas Submitted on ‎05-07-2025 10:33 PM Submitted by Level 2 Nitinsharma on ‎05-07-2025 10:33 PM
Comment
We have added some specific description text in our program(Under program name) and now we want to findout how many program has the same description. However, there is no direct filter or report to search these programs. Can this be added in the list of search options in the upcoming releases as many other Adobe clients as also using Description field and this will be very helpful for all of them. ... View more
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  • Marketo Programs
1 Like

Ability to import RCM model between marketo instances

Status: Open Ideas Submitted on ‎05-07-2025 05:41 AM Submitted by Level 6 derelict_wombat on ‎05-07-2025 05:41 AM
Comment
I'm working on changes to our RCM model and doing testing in our sandbox.  Currently its required to have to rebuild the model in PROD once testing in the sandbox is approved which means i need to revalidate everything again in production to make sure I did not make any errors when re-creating it.  Would love to be able to import the RCM model from a sandbox or other instance of Marketo.  ... View more
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  • importing
  • RCM
  • reporting
  • Revenue Cycle Model
3 Likes

Reorder Custom Object Fields on Layout

Status: Open Ideas Submitted on ‎02-28-2025 12:14 PM Submitted by Level 2 DaveDelete on ‎02-28-2025 12:14 PM
1 Comment (1 New)
Can you please add the ability to rearrange the fields on the layout when viewing custom object records? The fields are perhaps arranged according to the order in which they were created, but there are logical groupings that we want to create to make it easier when viewing the records. As it stands, we have date fields that are all over the place, in an order that is not helpful.   ... View more
145 Likes

Update Marketo cookie setting to not break in Chrome 80

Status: Open Ideas Submitted on ‎10-31-2019 11:50 AM Submitted by Level 10 Casey_Grimes on ‎10-31-2019 11:50 AM
6 Comments (6 New)
Upcoming changes to Chromium are enforcing better policies around using Secure and SameSite flags in cookies. Unfortunately, this conflicts with the way Marketo writes cookies today and could potentially cause major issues for Marketo customers once this is rolled out—Microsoft and Mozilla are also planning to treat cookie flags differently around the same time. Could cookie writing please be updated at a minimum to have the Secure flag set (and preferably explicitly declare SameSite=None when appropriate on third-party values and Lax on first-party)? Otherwise, this could lead to headaches. Getting it prioritized now will ensure the transition is seamless for Marketo customers. ... View more
3 Likes

Allow Filed Label Update while Field is in use

Status: Open Ideas Submitted on ‎01-28-2025 01:15 PM Submitted by Level 1 lbresnahan-zfox on ‎01-28-2025 01:15 PM
1 Comment (1 New)
Please create a way for me to update the field label of a field when it is in use! We have fields that we are using throughout our instance that are too deeply integrated to update with the current workflow. Our specific use case is related to attribution tracking. We are adding and changing some UTM fields and would like to update our field labels to denote 'First Touch' and 'Last Touch'. We are using global forms but the fields are still too intimately tangled with our programs, filtering, etc. for us to be able to remove the field from use in order to update the name. Its not critical to the business but it would make my life a whole lot easier if we could do this!  ... View more
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  • Custom fields idea
  • Field Label
  • field management
5 Likes

Email activity constraint: Operational T/F

Status: Open Ideas Submitted on ‎10-28-2024 02:52 PM Submitted by Level 4 anne_sample_f5 on ‎10-28-2024 02:52 PM
Comment
It would be nice when filtering email activity history and email triggers (e.g. "was delivered email," "opens email") to have a filter for whether or not the email was operational. Obviously this wouldn't be that important if you are filtering the activity for one specific email, but if you wanted, for example, to do scoring differently for operational vs promotional emails, or simply to track the number of operational emails records are receiving, this would be very helpful. The system already knows whether an email is operational or not, so it wouldn't even be new information to add, just surfacing it in a new place. ... View more
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  • email activity history
  • email triggers
  • Operational emails
  • Smart lists
251 Likes

Tokens on Steroïds

Status: Open Ideas Submitted on ‎11-20-2015 05:02 PM Submitted by Level 10 Grégoire_Miche2 on ‎11-20-2015 05:02 PM
49 Comments (49 New)
The purpose of this idea is to gather all requirements for the next level of program token management. Here they are : New types of tokens required : URL token types (​) so that managing URLs for CTAs no longer requires a 1 page how-to guide Image / File token types, so that updating a image in a email or LP can be done easily without error (​) Form tokens types to enable changing the form in an LP without editing the LP. See List and smart list tokens () Formula tokens () All tokens providing program information, tags etc... (​) Multi line text tokens (not rich text, but just multi-line) List of values tokens (​ Thx Andrew Sielen​) Select field tokens, so that the standard user cloning programs has the possibility to choose values within a limited list (in conjunction with limited rights, see below). See , thx Robb Barrett Color picker tokens (), which settings could be restricted to a limited set of values. Program level or campaign level UTM tokens that would be automatically appended to emails links PURL tokens (see ) Asset (email, Landing page) tokens, that would provide the asset name, the asset ID, the asset template (see ​) Tokens that could store value lists to be used in forms 2.0 select field values (see ) User/sender tokens should also be available for MSI emails: (Thx Josh Hampleman ),   (Thx Aqeel Akbar) and Change the Date Token to a DateTime.  When used for a webinar it'd be nice to be able to put in the time of the webinar, not just the date, so that we could use the token on reg page. Have a Time Token that automatically parsed it into local timezones. If I set the token for 12:00 CST it'd be nice if it showed up as 1:00 EST on the landing page, based on their locale. Tokens to set CRM users that could be used in lead assignment flow steps. See Furthermore, we should be able to access campaign/program member values as tokens, including SFDC custom fields on the campaign member object (see ​) We should also be able to access all SFDC campaign fields as tokens in Marketo programs. See ​, ​, ​, ​ and this one ​ and this one: ​. Of course, all these would be used in flow steps (such as change data values, interesting moments, SFDC task creation, etc...) and in assets Token management also needs some significant improvement : We should be able to know easily where a token is used (see ​, thx 54930​​ and ​, thx Jordan Lund​ Token name change should be propagated to where they are used (see ​, thx Boris Kiperas​​) We should be able to nest tokens (​, thx 77896c23b3a73646ac738677aabf9c4454ddc324​​ and ​, thx 3f4b511b1ff3aa191ec9a659bd8f25e857df9b7e​) Token definition should be separated from token value entry. We should be able to control who can create / delete tokens or edit token names or settings (see ) and it should also be possible to control who has the right to edit token values. Cloning tokens should be easy (see ​, thx Cecile Maindron​) and moving them should be done without having to recreate them (see ​) It should be possible to override token values down to each asset (see ​, thx @Alan Brown) We also would need to have the token inheritance to be brought to full power with root folder tokens (see ) It would be welcome if the tokens could be ordered in programs or folders to make them easier to manage. See ​​ Ability to create validation rules on token, to ensure correct entries (Thx Robb Barrett​) Token input should be submitted to some validation. See It should be possible to append some help text to tokens. See Finally, token usage should also be strengthened : "My tokens" could be used as default values for field tokens (see ) My Tokens to be used to be default values for forms 2.0 fields, including hidden ones (Thx 14675​) see here ​ More token drop lists everywhere tokens can be used. Using local tokens in forms 2.0    (Thx Dan Stevens​). Great one It should be possible to use tokens in filter and trigger parameters and constraints. See (Thx Jeff Shearer​) and more globally in all smart lists in smart campaigns. See (Thx Dan Stevens​) UTM tokens should automatically be appended to all email links. see ​ It should be possible to update {{my.token}} values from within a smart campaign. See ​ Use of tokens to populate form field list of values () Program, lead and company tokens should render in MSI. See (Thx Alex Stanton) All these improvements, combined, would lead Program + tokens technology to a unmatched productivity tools for marketers in small to very large teams. -Greg ... View more
7 Likes

Move Programs to a Different Folder using REST API

Status: Open Ideas Submitted on ‎08-13-2024 02:41 PM Submitted by Level 2 ConnorB24 on ‎08-13-2024 02:41 PM
Comment
I would like to be able to use Marketo's REST API to move Program(s) from Folder A (current) to Folder B (desired). Currently, there is no available API endpoint to do this operation, but it is crucial to a fully automated Archive process which maintains Program Member Data. I think this Marketo Nation post does a good job of describing the issue as well: https://nation.marketo.com/t5/product-discussions/rest-api-to-move-assets-move-email-program-frrom-folder-a-to/td-p/300009 Ideally, I'd like there to be a POST "Move Programs" endpoint, but it might also be possible to accomplish this with the POST "Update Program Metadata" endpoint as well if a query parameter for "Folder" was added. Thanks for considering! ... View more
1 Like

Ability to filter out specific links from clicks in email performance & click performance report

Status: Open Ideas Submitted on ‎04-02-2025 01:54 PM Submitted by Level 2 kleroy on ‎04-02-2025 01:54 PM
Comment
The process of analyzing email clicks is very manual involving a lot of data manipulation in Excel.    For example, if we want an email performance report that excludes footer clicks (to remove social media icons, preference center, unsub, etc.) we have to pull a link performance report, get that number, and update it on the email performance report.  We can't use the green filters in Marketo since it would filter people out across all metrics instead of just clicks.  I know we can include the MktoNoTrack tag in the HTML, but there are times we'd like to see that click traffic, so it would be helpful to have the data available to us.   ... View more
290 Likes

Recycling Bin / Trash Can

Status: Open Ideas Submitted on ‎09-19-2013 11:42 AM Submitted by Anonymous on ‎09-19-2013 11:42 AM
10 Comments (10 New)
It would be great if there was a recycling bin or trash can that would hold data for a set amount of time before it's permanently delete. Similar to the SFDC recycle bin where we can go in and see what's been deleted the last 21 days, and also as an admin I'm able to go in and see what other users have deleted out of the system and if need be retrive the files. ... View more
145 Likes

"Simulated Live" Integration with Marketo

Status: Open Ideas Submitted on ‎06-21-2017 01:52 PM Submitted by Level 2 Matthew_Smith on ‎06-21-2017 01:52 PM
25 Comments (25 New)
As customers utilize newer features within GTW, the use case for this feature will grow and it would ideal for the integration with Marketo to support this. ... View more
2 Likes

Add a Spam Complaint metric for email campaigns

Status: Open Ideas Submitted on ‎01-10-2025 01:43 PM Submitted by Level 2 NadineRegan on ‎01-10-2025 01:43 PM
Comment
With all the focus on keeping spam complaints low it would be great if there was a way to track spam complaints on the campaign level instead of having to create a smart list looking for spam complaints and then having to dive into the activity log to find the campaigns. Spam complaints per email send should be visible like any other metrics on an email performance report and the email tab for each campaign - count and percentage. ... View more
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238 Likes

Have the ability to create a pdf version of an email within Marketo

Status: Open Ideas Submitted on ‎05-13-2013 07:14 AM Submitted by Anonymous on ‎05-13-2013 07:14 AM
30 Comments (30 New)
We have clients who have requested pdf versions of the newsletter emails we've sent out - and there's no way to currently do this in Marketo.  Right now, I'm having to send the email to myself, save as HTML, then export to pdf from there, and then crop the pages in Acrobat.  This is the only way I've found to preserve both the look of the email and the active links.  It would be great to have a feature directly in Marketo to export to pdf and keep the integrity of images/links. ... View more
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