Ideas

I would love to see more Marketo support for custom business days. The ability to set up a calendar with days of the week where cadences would be paused and support for wait steps that wait "business days" or end on "business days" instead of only the option to end on M-F would be excellent. This would be a great feature to roll into some of the existing ideas for holiday support (which I thought I remembered in the past, but I can't find any documentation on existing functionality now). ... View more

Hello, Now, Salesforce supports a new feature to add an account as Campaign member in addition with a lead/contact optionally. But currently, it is not synced with Marketo side,  even I make the function  enabled in Salesforce. If Marketo's standard Salesforce connector can pull the contacts as a program member, existing in the account that is added as a campaign member in Salesforce, it would become an useful function, I just imagine this,,, ... View more

As part of the GDPR, we need to get consent from people in order to be able to keep their data. If someone registers to download a white paper but does not opt-in, we are supposed to delete any reference to the person. This means deleting it or anonymize it. One very big issue with this is that when we delete the person, it is automatically deleted from all reporting. The work around this is to anonymize the person, since it is accepted that we keep anonymous information in our systems. We can easily replace the first name, last name or email address in the database with "John Doe" or "Anonymous Person". But there are some information that cannot be manipulated from a smart campaign: Cookie IDs attached to the person Inferred and system data such as the IP address Data value changes in the activity logs Fills out form in the activity logs Furthermore, relying on users to run data value changes is error prone. It would be very helpful if a new "anonymize Person" flow step was created. In the field management, we would be able to define which fields should be anonymized, and what would be the anonymous value for each of them (for instance, we would define that the anonymous value for first name would be "Anonymous" and for last name it would be "Person", and NULL for the email address). Then, when running the "Anonymize person" flow step, Marketo would automatically replace all the fields set in the admin with their anonymous value, cleanse the system fields that could be considered as personal Ids and also cleanse all the DVC activities (either deleting them or replacing all values with their anonymous counterpart). -Greg ... View more

Release Notes: January 2022 Form Validation Rules: Maintain the health of your database with the ability to block problematic or undesirable email domains from submitting Marketo Engage forms. The Global Form Validation Rule panel allows administrators to define a blocklist or enable a pre-defined list of free consumer domains to block from forms. ============================================ Improvement 1 - Validation rule assignment Assign specific rule(s) to a single form. Applying rules for all forms is not always wanted. E.g. some forms should be able to receive email from gmail.com, some don't. Improvement 2 - Rule type There should be possibility to have an "include" option as a Rule type. E.g. I only want persons from domain "customers.com" to fill in the form. Now you can only do this if you would exclude all the domains in the world (which is not possible - see next improvement). Improvement 3 - Rules Have the ability to upload a csv and connect it to a rule (like the free email provider list) > we would like to have a similar solution for 5000+ domains related to Disposable Email Domains. Now the rule field can only 2000 characters. ... View more

Upcoming changes to Chromium are enforcing better policies around using Secure and SameSite flags in cookies. Unfortunately, this conflicts with the way Marketo writes cookies today and could potentially cause major issues for Marketo customers once this is rolled out—Microsoft and Mozilla are also planning to treat cookie flags differently around the same time. Could cookie writing please be updated at a minimum to have the Secure flag set (and preferably explicitly declare SameSite=None when appropriate on third-party values and Lax on first-party)? Otherwise, this could lead to headaches. Getting it prioritized now will ensure the transition is seamless for Marketo customers. ... View more

If you clone a program where an - say - Email Performance Report lives, and that Email Performance Report is set up to report on all emails in that program, the cloning process should update that reference to the clone. That functionality existed before the Sky UI refresh. Please bring it back. ... View more

If you create a report in a folder underneath a program, e.g. an Email Performance Report in a folder named "Reports", that report filters by default on all emails in that folder. But usually there are no emails in the folder "Reports", so the report comes back empty.   I know that a lot of Marketo users organize themselves this way, so it would be much better if the filter on that report would default to the program and not to the folder underneath it.   This behaviour came with the UI refresh after Sky. ... View more

https://experienceleague.adobe.com/docs/marketo/using/product-docs/administration/email-setup/filtering-email-bot-activity.html?lang=en   i'd like to see a couple of things change here Ability to toggle the 2 second rule to up to 60s. My team has found that 30s is far better at capturing 90%+ of Bot Clicks than 2s. Make it clearer what happens when the Bot Log - just log the activity anyway and then you can toggle on/off at the EPR or Smart List level if you want to see the bot clicks. Update text to be clear that if you turn this on, then you need to manually add bot filters to smart lists and EPR. ... View more

I want to see where in the email are people clicking. I can see the link report that getting a heatmap visual helps better. This would help identify which section of the email people click more, whether a button or text links work better and overall engagement based on the length of an email. ... View more

Hi Team,   Marketo has a great feature which is Drag and Drop and this will help us minimize some of our efforts. But, sometimes users move the programs accidentally to the wrong folders and which is very frequent. So, is it possible to add a pop up which will ask for the confirmation to move or not to move the program?  If we can have this feature then this would be a great plus.    Thanks ... View more

Pardot recently announced they are putting several things in place to get rid of bot clicks. One of the simplest ones being IP-based filtering. We have asked Marketo if they could forward the IP address with click data so we could do something about it. Marketo already has this information. Why can't they filter clicks based on IP addresses that many of these security appliances publicise? Rejecting clicks before the email was even delivered, would be helpful too. There are some obvious patterns Marketo to look for - like clicks on every single link or multiple links in a very short timespan. Or clicks that didn't result in a web pageview. We don't have a simple mechanism to link the two, since Marketo doesn't send the clickId to the web pageview. But Marketo has that info. This is becoming a big problem, since we can't do any lead nurturing or other campaigns due to bots clicking. Thanks. Swapna ... View more

Having the source/reason attributes set to dynamic chat for the  updates made by dynamic chat will help us filter on the field values updated specifically by the dynamic chat in the SL/triggers. Currently the source in the field updates made by dynamicChat in activity shows Web Service API, it’d be great if we could say if the values were updated by the dynamicChat  specifically. Additionally, it'd also be great if dynamic chat is added as one of the input sources that we could check-mark to block updates in the field management section on the respective fields, if need be. There could be use-cases where we would wanna capture the data from dynamic chat for a new person but not update if there's already a non-empty value present on an existing person in the Marketo.   ... View more

Hello,     We are doing a lot of high level email performance reporting and because we are also ditching leads from Marketo, in order to keep our database clean and of course, because of the size cap we have.   In order to properly do this, we use Email Insights but there are a few things that would make our lives way better if changed.   1. It would be gold if we could select "by quarter" in the "by time" filter of the main graph. We usually have to export as "by month" and then have to bundle 3 months together. I understand that fiscal quarters might be different from company to company but not having it at all is not good.    2. Because our email activity is split between Email Marketing and Email Nurturing, we have naming conventions in place, in order to make the difference but for example, when I want to select all the Nurturing programs in the main filter and write "DRIP", I then have to go and select one by one all the programs that contain the word DRIP. It would be super awesome if I could select in one click all the programs that contain a particular key word.   All in all, some a proper BI experience when reporting on email would make our lives way easier.   Thank you, Dan   ... View more

We are looking for a way to pull a list of AEM pages that Marketo forms are on. Right now we use the AEM form component for Marketo forms https://adobe-consulting-services.github.io/acs-aem-commons/features/marketo-form/index.html and are looking for a way to pull all the AEM pages the forms are on.  ... View more

Straightforward idea: there are times when clients may need to pass the type of program that is used in a flow step. For example, if you have an Event program with specific channels for Roadshow and Tradeshow, you may want to stamp the channel in a field in a flow step for sales purposes. However, there's no systematic way to note a program's channel in a flow step today--instead, you must create a Program token with the same value, then reference that token.   Could a text token that outputs the channel name be created to streamline flow processing? ... View more

The process for resolving Marketo-Dynamics sync issues takes way too much time. First, we have to rely on indirect means to even spot when a sync issue is occurring. They never show up in the Notifications area! Our trick is to look for a Boolean field that triggers a Dynamics workflow and fails to reset to false as a sign that we have sync problems.   Once we identify the problem, we open a ticket with Marketo and it inevitably gets escalated to the tier 3 team, and sometimes even engineering has to get involved to provide log files with the necessary clues/details on the root cause. This can easily go on for weeks before we get the necessary eyes on the problem, and we’re trying to run a business in the meantime.   If Marketo would give admin users access to these error logs that tier 3/engineering have access to, and a real-time notifications feature (the existing Notifications area would be fine), then the users could troubleshoot on their own. It would be win-win. Dynamics customers would greatly reduce resolution times and we would reduce the demand on the small team of Marketo’s tier 3 and engineering experts who have to work hand in hand with us today to resolve these issues. ... View more

Currently, the used by tab of each field shows which assets (SC, SL, Email, LP, etc.) are referencing/using the field - it would be great to include a column for the email/LP assets with the module/section name/id along with their name, this'll help find/update/remove the database field token association and users would not have open every single asset to check where the token is being referenced in the asset. This can also be extended to custom tokens ({{my.}}) when used feature for them is released for GA.   ... View more

Hi Marketo Community, We have an option to download all Landing pages from design Studio but there is no option for emails and Forms. Sometimes, we need to audit all the emails and forms and we are unable to download all information at one place. ... View more

MarketoとZoomで連携してWebinarを実施しているのですが、 複数のZoomアカウントと連携する際にトラブルを経験したので情報共有します。     Zoomの複数アカウントをMarketoに連携する際、Zoomの契約によって、エラーが発生するようです。 Adobeさんに調査いただいたところ、単体のZoomアカウントであれば複数の連携が可能でした。 一方でEnterprise版のZoomでは、1ユーザーは連携できたのですが、 複数のユーザーで連携しようとすると、1つのユーザー以外はエラーが発生しました。   これは、MarketoとZoomではアカウント単位での連携となっていて、 Enterprise版のZoomでは1アカウントを複数ユーザーに分けているため、 というのがエラーの原因と理解しました。   Enterprise版のZoomの複数ユーザーでMarketoとの連携を活用する場合は、 連携したZoomユーザーの設定の最下段にある「 スケジュールする権限」に Enterprise版のZoomにある他の有料ユーザーを追加すれば、 Marketoと連携したユーザーとしてWebinarをスケジューリングできるので、 Marketoと連携してのWebinar開催が可能となります。   出来ないのは、Zoom Webinarを同日時に複数開催することだと思いますが、 この辺り、現時点では運用で回避するしかないようです。   ご参考まで。   ... View more