Ideas

Currently the database size limit (number of person records) included in the current contract is not visible to admins or other Marketo Engage users. It would be helpful to have this in the UI as sometimes the contract document is in the procurement team's files or otherwise not readily accessible to admins/users. The team may not know they are at risk of reaching the limit until they've already surpassed it and receive a compliance notification email. Having this information available in the UI would allow them to proactively clean up the database or work with their account manager to increase the limit.   This idea mentioned among other things on this Lead Database Dashboard - Update idea but is strong enough on its own. This would be on par with other platforms that display total database records vs. limit. ... View more

Hi,   One feature Marketo is missing is the ability to easily pull up a list of all the batch campaigns (repeating and single send) that are scheduled for a specific date or timeframe.  You may want this to troubleshoot issues or sync errors, clean up campaigns, or even deal with Marketo maintenance requests.        My recent use case was I recently received a maintenance email from Marketo with these instructions To avoid additional impact, we recommend not scheduling smart campaigns during this timeframe.   Campaign inspector helps a bit here, but my org has 142 repeating schedule batch campaigns and 103 scheduled for their first run.  For bigger customers, this becomes a really big pain.  I need a way to easily slim down this list so I can update the ones that may get impacted!          ... View more

As the subject says, it would be really useful to have the ability to query against the Company endpoint, by UpdatedAt. This would reduce the number of calls required to validate changes, and extract the data for reporting needs. ... View more

Scheduling option to activate triggers (can schedule expiration but not activation!)  'Fills out form' filter - badly need a 'time' constraint e.g fills out form between these time parameters  For event channels we don't have 'recipient time zone' option but we do for email campaigns eg newsletters! its more important for events! Additional calendar file options than just ICS. Send all assets in one go to your email for testing. Rather than having to send individually!  ... View more

It would be extremely useful to be able to utilize $TriggerObject in Email Script Tokens for the "<Custom Object Name> is Updated" trigger, in addition to the "Added to Opportunity", "Opportunity is Updated", and "Added to <Custom Object Name>"  triggers. This would provide the following benefits: Increased flexibility in Email sends using VTL tokens Increased efficiency in API use Increased scope of Custom Object use ... View more

Problem: Marketo has no way currently to pause the sending of ALL emails in an instance.    Impact: When Marketo has an outage that results in redirects not working for all links, this creates a very poor experience for email recipients. In this case (Recent outage#202305030020), the 404 page is not descriptive or helpful for the recipient, and they are more likely to unsubscribe and not trust our brand. We also continue to perpetuate the issue as emails continue to send emails with links that will not work.    Suggestion: Build a way for Marketo admins to pause and later reactivate sending of ALL emails across an instance. ... View more

When setting up a custom object, you can only link it to a field that is visible to users or to the Marketo Id of either the person or the company. As for integrations it adds a level of complexity to maintain a repository of the unique Marketo Ids as mapped to the externalCompanyId it is a bit strange that this other unique field for the Company Object cannot be selected as a link field. Using a field that is visible to users as a link field introduced the possibility of user error in tasks like list uploads to mess up the data and lose the connection between your CO records and their Company record. For use via the API it would be a great help to be able to use the externalCompanyId as link field. ... View more

We would like to be able to put Marketo user accounts in deactivated status without having to count that person as a seat within our contracted amount. We like being able to see who exactly made a change to Marketo activities even if that person is no longer with the company. Right now, we have 25 contracted user seats (including API users), so we are challenged on being able to keep the user activity history while also staying within our contracted user limits.    Our recommended solution is to standardized a deactivated user role and not count users with that role in the contracted limits. We also recommend not including the API users within the contracted limits. ... View more

I know this issues has been mentioned before, in the "Just do it!" thread, but there did not seem to be an actual idea linked there, so I'm posting this now.   As it stands today, if you are trying to delete a program, and the program contains, for example, a form that is used inside of a landing page, even if the form and the landing page are both inside the program, and thus would be included in the deletion process, you can't delete the program because the form asset is "in use" by the program you are trying to delete.   If the only reference to the assets is in the program targeted for deletion, I would like the ability to proceed and delete the entire program. It would be fine to get an "orange" warning about this, but deleting is already such a tedious process and this just makes the entire thing 10x worse. Yes, of course my program assets are referencing each other. I'd be more concerned if they weren't! ... View more

Based on a Program tag, we want to pass the channel to SFDC leads. Today, we must use change data value and type in the value. It would be more reliable if there was a token {program.tag} so that when we clone programs, we can reliably pass that information to the field. ... View more

As part of the GDPR, we need to get consent from people in order to be able to keep their data. If someone registers to download a white paper but does not opt-in, we are supposed to delete any reference to the person. This means deleting it or anonymize it. One very big issue with this is that when we delete the person, it is automatically deleted from all reporting. The work around this is to anonymize the person, since it is accepted that we keep anonymous information in our systems. We can easily replace the first name, last name or email address in the database with "John Doe" or "Anonymous Person". But there are some information that cannot be manipulated from a smart campaign: Cookie IDs attached to the person Inferred and system data such as the IP address Data value changes in the activity logs Fills out form in the activity logs Furthermore, relying on users to run data value changes is error prone. It would be very helpful if a new "anonymize Person" flow step was created. In the field management, we would be able to define which fields should be anonymized, and what would be the anonymous value for each of them (for instance, we would define that the anonymous value for first name would be "Anonymous" and for last name it would be "Person", and NULL for the email address). Then, when running the "Anonymize person" flow step, Marketo would automatically replace all the fields set in the admin with their anonymous value, cleanse the system fields that could be considered as personal Ids and also cleanse all the DVC activities (either deleting them or replacing all values with their anonymous counterpart). -Greg ... View more

Currently there is no option to choose the time to send subscription list and we only have daily, every weekdays. It would be great to enhance it by adding the time option to send subscription smart list. ... View more

Please consider unifying the time zone in different parts of Marketo campaigns. Currently in the "Wait until" step in the Flow, the time zone is PDT. While in the same campaign, in the "Run later" schedule option, it's my account's preferred time zone, in my case GMT.    It would be nice to see the same time zone in the Flow Wait steps, so there's no need to recalculate the time every time!   ... View more

It would be helpful if we could see the total number of Marketo User licenses we have in our instance of Marketo. We started with a certain number of licenses and have added licenses a couple of times since then. It would be helpful if we could see the current number of licenses at any time and did not have to refer back to multiple contracts for this or keep track of it. ... View more

As an integration developer, I would like to extend full-fledged support of Workfront and Marketo Engage to help customers who use both platforms. Today, the integration between the two platforms relies on using My Tokens in order to dynamically push and populate content. Because of this token pushing, knowing what tokens are actually in use by a program and which ones are extraneous or unused is important, especially at scale.   Would it be possible to pass a result key-value pair on tokens.json noting whether or not the token is in active use by an asset? This ensures that any token handling is only done to tokens which need it. ... View more

Upcoming changes to Chromium are enforcing better policies around using Secure and SameSite flags in cookies. Unfortunately, this conflicts with the way Marketo writes cookies today and could potentially cause major issues for Marketo customers once this is rolled out—Microsoft and Mozilla are also planning to treat cookie flags differently around the same time. Could cookie writing please be updated at a minimum to have the Secure flag set (and preferably explicitly declare SameSite=None when appropriate on third-party values and Lax on first-party)? Otherwise, this could lead to headaches. Getting it prioritized now will ensure the transition is seamless for Marketo customers. ... View more

Would be AMAZING if Marketo could include a heatmap for email click performance. Being able to see the literal email body itself with click data on the specific locations of the links that have been clicked would be such a fantastic feature. Our team creates this manually each month with our newsletters and it's always rather time-consuming.    Thank you! ... View more

Use Case - Stock Recommendation   Objective: To show relevant buy/sell stock recommendation based on buyers watchlist option chosen in the website.   Fields to be Used: Custom Object: Account Securities Custom Field: InWatchlist Custom Field: SecType   Use Case Scenario If InWatchlist is Yes and has the SecType Containing specific counter want to show a banner for the user with buy/sell  in the website. Example; If user has the counter Sectype DelMonte in Watchlist SecName: DelMonte InWatchList: Yes Then show the Delmonte Banner in web campaign for that particular user (In Future we wanted to make the text within banner to be dynamically updated from the data sets from custom objects)   Current Issue: Since we are unable to import Custom Objects within the Account Database (below is screenshot) we are unable to identify that particular user has added the specific counter to his watchlist. And due to the same we  are unable to fire the relevant web campaign. ... View more

Pardot recently announced they are putting several things in place to get rid of bot clicks. One of the simplest ones being IP-based filtering. We have asked Marketo if they could forward the IP address with click data so we could do something about it. Marketo already has this information. Why can't they filter clicks based on IP addresses that many of these security appliances publicise? Rejecting clicks before the email was even delivered, would be helpful too. There are some obvious patterns Marketo to look for - like clicks on every single link or multiple links in a very short timespan. Or clicks that didn't result in a web pageview. We don't have a simple mechanism to link the two, since Marketo doesn't send the clickId to the web pageview. But Marketo has that info. This is becoming a big problem, since we can't do any lead nurturing or other campaigns due to bots clicking. Thanks. Swapna ... View more