Ideas

New possible duplicate records could be found by adding new fields or combination of fields in the "Duplicate Fields" filter. Besides the existing ones, we believe the following ones would help detect duplicates: 1- Mobile Phone Number 2- LinkedIn Profile URL 3- Combination of First Name, Last Name and Company Name And we understand the level of complexity of doing so should be relatively low. ... View more

I need to be able to run a trigger when someone is created through a DynamiChat dialog.   Can we get a constraint for DynamicChat added?      ... View more

It would be nice when filtering email activity history and email triggers (e.g. "was delivered email," "opens email") to have a filter for whether or not the email was operational. Obviously this wouldn't be that important if you are filtering the activity for one specific email, but if you wanted, for example, to do scoring differently for operational vs promotional emails, or simply to track the number of operational emails records are receiving, this would be very helpful. The system already knows whether an email is operational or not, so it wouldn't even be new information to add, just surfacing it in a new place. ... View more

前提 Marketoの仕様として、同一アドレスへの配信はIDが古い方に配信されると思います しかしABテストで配信する場合、テストと勝者の2つのメールが配信されてしまう仕様になっていると思います。 これは、プログラムの内部でテストと勝者にそれぞれのスマートキャンペーンが生成されるためと理解しています。  参考リンク アイデア ABテストを使用したメール配信でも、重複したアドレスには1メールしか送信されないような仕様に変更いただきたいです。 ... View more

Hi, as a product enhancement in the future it would be great to be able to use Dynamic content (language) in an email and have that reflect in the view as a webpage preview. Currently only the default (English) version shows when you click view as a webpage for emails that contain other languages.  ... View more

Today, when a Marketo user accesses the REST API and reads Activity ID #22 (Change Score), the primary attribute is called "Score Name".  This is defined as an integer. However, the integral value does not provide a match with other calls, like checking object fields.   If I look in the UI at a score activity, I can see that both a score ID attribute and score name attribute are logged:     As a result, I'm guessing there's been a slight error where Score ID is being retrieved instead of Score Name. Could this please be updated so the proper, resolvable value is passed? Otherwise, this forces solution providers to write manual workarounds.   ... View more

I would like to be able to use Marketo's REST API to move Program(s) from Folder A (current) to Folder B (desired). Currently, there is no available API endpoint to do this operation, but it is crucial to a fully automated Archive process which maintains Program Member Data. I think this Marketo Nation post does a good job of describing the issue as well: https://nation.marketo.com/t5/product-discussions/rest-api-to-move-assets-move-email-program-frrom-folder-a-to/td-p/300009 Ideally, I'd like there to be a POST "Move Programs" endpoint, but it might also be possible to accomplish this with the POST "Update Program Metadata" endpoint as well if a query parameter for "Folder" was added. Thanks for considering! ... View more

As part of the GDPR, we need to get consent from people in order to be able to keep their data. If someone registers to download a white paper but does not opt-in, we are supposed to delete any reference to the person. This means deleting it or anonymize it. One very big issue with this is that when we delete the person, it is automatically deleted from all reporting. The work around this is to anonymize the person, since it is accepted that we keep anonymous information in our systems. We can easily replace the first name, last name or email address in the database with "John Doe" or "Anonymous Person". But there are some information that cannot be manipulated from a smart campaign: Cookie IDs attached to the person Inferred and system data such as the IP address Data value changes in the activity logs Fills out form in the activity logs Furthermore, relying on users to run data value changes is error prone. It would be very helpful if a new "anonymize Person" flow step was created. In the field management, we would be able to define which fields should be anonymized, and what would be the anonymous value for each of them (for instance, we would define that the anonymous value for first name would be "Anonymous" and for last name it would be "Person", and NULL for the email address). Then, when running the "Anonymize person" flow step, Marketo would automatically replace all the fields set in the admin with their anonymous value, cleanse the system fields that could be considered as personal Ids and also cleanse all the DVC activities (either deleting them or replacing all values with their anonymous counterpart). -Greg ... View more

While standard KPIs are useful, many marketers know that more granular insights are crucial for understanding what truly impacts performance. Currently, I’m manually compiling additional data into a separate spreadsheet because Marketo’s reporting doesn’t provide certain key details.   Here’s (some of) what I’d love to see improved in Marketo reporting: A/B Test Details: Instead of aggregating A/B test results into a single data line, a report option to separate A/B test performance would be incredibly helpful. This would provide a clearer view of what’s working. Email Send Timing: Adding columns to automatically track the exact time, day, and day of the week that emails are sent could reveal timing trends impacting engagement. Email Details: The ability to include specifics like Subject Line, From Name, From Address, and email size or character count would offer valuable context for analyzing performance. Email Type Tagging: If we could tag emails as “Operational,” “Nurture,” “Newsletter,” "Event Invitation," etc., then pull reports based on these categories, it would eliminate the tedious task of inputting each program in a report individually.   With these enhancements, I could more easily identify trends, understand audience preferences, and optimize our campaigns—all without the manual data collection. ... View more

When setting calendar availability in Dynamic Chat you can only choose availability by day of the week, this request is to enable controlling availability by specific dates i.e. instead of choosing every monday you can specify which mondays you are available ... View more

We would like the ability to track and report on email read rates: https://www.litmus.com/blog/email-read-rates.   ... View more

Hi Marketo Team,   Currently the MSI package upgrade versions are not covered in the marketo release notes and no intemations are given to the markto admins to plan the MSI package upgrade. Admins have to keep checking the MSI package in the appexchange to plan the upgrade. It will be good if marketo publish the MSI  release schedule dates and versions in advance to all the markto admins.   Thanks, Santhosh. S   ... View more

There is no way to set an alert when records fail to sync to an SFDC campaign in a bulk manner or even create a report along the lines of .....   "Filled our form" -and- "not was added to SFDC campaign -- is ANY"   And no way to in a Smart List to query the person log entry for:   "Sync to SFDC campaign - Failed"   Each lead has to be manually checked (or uploads monitored), and requires folks doing this on a regular and timely fashion. Would be great if I could have some kind of alert, or even a single Smart List that uses the 'is any' operator, for leads that were not added to an SFDC campaign in a reasonable time period.   Thanks! ... View more

Hi Team,   We have observed that we cannot update Program Tags in Marketo using API if any of the mandatory tags are missing for that particular program. We need to update program tags for hundreds of programs which have got synced from third party sources and have program tags missing. Updating them manually is a mammoth task.   We are aware that this is working as designed from this link (https://nation.marketo.com/t5/knowledgebase/api-error-709-when-updating-tags-of-an-existing-marketo-program/ta-p/316739) .    Although, we suggest that this should be changed in order to allow users to update program tags. The whole point of using Marketo API is to automate tedious and repetitive task.    Thanks Ripan Deb   ... View more

Could we add a button that will allow us to share a preview of emails to the wider company.  You can do a sample send with the view in browser option enabled, however once disabled the link breaks and you cannot view.  This would be helpful to hold in a shared space for sales and customer services to view ... View more

Upcoming changes to Chromium are enforcing better policies around using Secure and SameSite flags in cookies. Unfortunately, this conflicts with the way Marketo writes cookies today and could potentially cause major issues for Marketo customers once this is rolled out—Microsoft and Mozilla are also planning to treat cookie flags differently around the same time. Could cookie writing please be updated at a minimum to have the Secure flag set (and preferably explicitly declare SameSite=None when appropriate on third-party values and Lax on first-party)? Otherwise, this could lead to headaches. Getting it prioritized now will ensure the transition is seamless for Marketo customers. ... View more

Currently only images use a certain editor that allows images to be "tracked" so you know where they have been used (email, landing page). PDFs do not use the same editor, so they cannot be tracked. If you try looking up under "Used by" tab where your PDFs are used, you get  ‘No data yet’ message. As a result, you are unable to track where they are used. With increase of accessibility campaigns by organizations, this would be a helpful tool to use to find where PDFs are used and where they may need to be replaced. ... View more

We would like a send-time optimization feature available in Marketo for emails. ... View more

Tracking, auditing, sync queue, sync errors, and sync successes are difficult to audit. Instead of requiring customers to build their own API's or reference outdated GitHub repos such as: https://github.com/Marketo or https://github.com/Marketo/REST-Sample-Code (4 years old) please provide a sample postman collection for customers to clone or leverage to build on top of existing APIs.   Many companies provide collections like Cloudflare, New Relic, etc.   New Relic Reference: https://www.postman.com/new-relic/new-relic-graphql-api-collection/collection/btuxnnc/new-relic-nerdgraph-graphql-api-collection   ... View more