Ideas

One of Marketo’s most innovative ideas in the early days of the company was Revenue Cycle Explorer (RCE), now named Advanced BI Analytics. — Marketo data extracted and transformed to a cloud repository/BI tool dedicated to advanced analytics. It was a good idea ahead of its time, but the product struggled largely because it lacked the right kind of documentation, and a really well-thought out library of example reports and dashboards. Today RCE may be Adobe/Marketo’s biggest missed opportunity. The idea remains sound, but it needs a rethink that allows for 1) flexibility to house the data in any cloud data store, 2) ability to use Marketo data with other data sets, 3) better and more attribution models users can tinker with, 3) better query optimization and faster data processing, 4) support for any of the modern BI tools in use today, and 5) a robust set of standard dashboards and reports. The world changed radically since RCE was released, now the world needs a better, modern way to leverage valuable Marketo data alongside other datasets to analyze and optimize their marketing. ... View more

Marketo's primary metrics for programs are number of successes and new names.  We collect those data points in programs we build, and report on how programs and tactics performed on those measures.  It would be very useful for marketing planning and optimization to provide slots on the program object for forecasted new names and number of successes.     Marketers would be able to employ a simple, and relevant method to plan their marketing and measure outcomes against the plan. ... View more

It would be great if there would have an option to filter the Performance Program Report by date. At the moment, Marketo Support says there is no way to set dates regarding this specific report if there is no cost tag on it, which means that we can use the filter "Period Cost" and set the dates on it, but if there is no cost tag in the program, it won't work even if you select this filter and set the dates up.  ... View more

Any reports that are set up within a program of course are meant to report on that program specifically. When cloning a program, reports that are set up directly under the program itself are updated automatically. However, when you apply some housekeeping on more complex programs and put reports into a subfolder, the updating of this reference to the cloned program no longer happens. It would save a lot of manual work if this would also be updated automatically. ... View more

Marketo can report a high number of soft bounces in Smart Lists that go onto Open/Click emails and don't show in the Email Performance Report. The majority of these are returned with the reason '550 [internal] [oob] The message is an auto-reply/vacation mail.' Marketo currently interprets this return code as a soft bounce action and I would like to see this reclassified to not be marked as such.  ... View more

We should to be able to run a report for the total number of submissions for each form for a given time period. If I could get really greedy, I would love to see the form name, and the number of total submissions *and* unique submissions for each form. But total submissions by each form name for a time frame would be incredibly valuable as a basic reporting/analytics report.    The landing page report is useless unless your forms are all hosted on Marketo landing pages. ... View more

It is great to see how many API calls there are over the 7 days period from the UI and which API user is making X amount of calls. However, it would be great to take it a step further and have more real time reporting. I have several engineers reach out to me saying their calls are taking forever to make it to Marketo. It would be nice to see a list of running API jobs (Similar to the Campaign Queue) to understand why it is taking so long and the other jobs that are running concurrently.  ... View more

Anyone else find it strange that when you select specific folders to include in a report the old program icons are still used? ... View more

In order to be able to optimize the best "send out time", it would be nice to be able to see, when profiles are clicking on links in newsletters.   What I am looking for is a standard report, which shows me how many profiles who clicked on a link between 8AM-9AM, 9AM-10AM, 10AM-11AM etc. A even better solution is to implement a solution, that automatically deliver the campaigns, when each profile typically click on a link:-) ... View more

I would like to share with my colleagues, internally, the evolution of the data in Marketo in an automatic way. To do this I have created several reports in Revenue Explorer that I have grouped together in a single Dashboard. The problem is that there is no way to share this data in an automated way. I would need to export the dashboard as a PDF and/or share it automatically like the Revenue Explorer reports. Can you develop this? Thanks in advance, Thibault ... View more

We use custom columns to break down data into monthly columns using smart lists. Today, there is a cap of 10 custom columns, which makes it not possible to create a year long report broken down my month. I suggest increasing the limit to 12 to accommodate that (seemingly common) use case.    I would also suggest that the end user could rename the custom columns. Using the unique naming of Database Smart Lists can allow you to be creative and kind of show the title you'd like, but if you use a Marketing Activities Smart List as a Custom Column, it displays the entire program file path down to the smart list. Editing the name of a column would be a welcome improvement in making Marketo reports even more usable.  ... View more

I know we can move reports to the private folder to hide them from others, but I think it would be nice to have the ability to run a nondestructive or view only style report. Similar to SFDC, you would be able to edit an existing report by changing anything you'd like without altering the original saved version of the report.   Maybe something as simple as the ability to create report drafts. Maybe for reports in the Analytics section, there is a "Save Changes" button instead of auto-save for previously saved reports. It would just be helpful to eliminate the need to create several reports with minute changes just so you can access each version quickly without ruining the original.  ... View more