Hi Johnny,   You had me confused a little with connecting an SF field to a Marketo token. The field actually gets setup in Marketo, so the field maps to the field and of course any lead / company field in Marketo can be used as a token. That being said, there's a few things to know: If you want a field in Marketo that's synced with SF, you should NEVER create it in Marketo. The trick is to create it in SFDC and then sync it to Marketo. If you create a field manually in Marketo it will never sync with SFDC. If you are sure the field has been set up to sync (which by the sound of it is the case, as Marketo tells you the field already exists) you need to be aware that there are several tabs it may have ended up in. Make sure to check the SFDC Lead Fields and SFDC Custom Fields for it. Still no luck? If the field exists inside a custom object, it will not show as a separate field. Check with your SFDC admin whether this is the case and if so, in which custom object it is set up. These objects are treated quite differently in Marketo. You access them in a  smart list as "Has <custom object name>" and then with constraints you can add criteria for your specific field within the object. If this is the set up you have, it is important to know that you cannot use these fields directly as a token. I hope this helps in your search. ... View more

Hi Jennifer, are your leads added to the nurture program on the day that the email address becomes known? If yes, adding a filter that the acquisition date needs to be older than 60 days would work. If people can also be added at a later stage when they are already known in Marketo I would suggest to create an "Added to nurture" field that you stamp when the person is added, so you can use that field instead. ... View more

If you have the launch date available in Marketo as a field on the lead object you could work with that. For each email you could set up a smart campaign with two filters looking at the launch date. That would look something like this: Launch date is in future 8 weeks Launch date is in future after 7 weeks Of course you could play with the combination of filters to get the right date range for every email. If you would set that for a lead to run through only once (because otherwise they would receive it every day for a week) and set it as a daily batch to run I think that would work well. ... View more

Hi Troy,   What you are asking is not really possible (even though part of your landing pages are not currently using a module you are working on, the changes would need to be available for future edits). However, there is an easy way to bulk approve your landing pages. In Design Studio, when you select the Landing Pages folder, you will see an overview of all landing pages in your instance. In one of the columns, it shows which template the LP uses. You can select all landing pages you want to approve and do it in one move.   Quick tip though before you start with your edits: Check which LPs had a draft before you started, to make sure you are not inadvertently approving something one of the users is still working on.   Kind regards, Katja ... View more

Two things here: I would never do that in the same flow, as the decision to sync would likely be a central process you want to manage once and not umpty times in each smart campaign. The same applies of course to the scoring itself! Imagine what you have to change if you decide to change the score from 2 to 3 points in each and every campaign... You can set up a central program where you house both the smart campaign for syncing the lead as well as any smart campaign managing your scoring process. Honestly, clicking link in email is not a very good scoring factor. You can find many community posts about the issue of mail scanners registering loads of email clicks where no person has ever even seen the email. If you want to add real business value from your leads, talk to your business contacts and find out what really represents a high propensity to buy. Which webpage visits show intent, which form fills, etc? And build out a scoring model that actually generates leads with value. ... View more

If all of the programs with the same channel need to be included that would do, although I would tend to add a Date of Activity filter as well (unless you want to also include a person who downloaded something 2 years ago and then last week). If some programs with the same channel need to be excluded you may need to set some restrictions to a series of program names. This does in turn require a disciplined approach to program naming conventions. ... View more

Hi Kamilla,   In addition to Grace's comments, a few thoughts to consider if you choose the smart campaign route: Make sure you cover the scenarios where a person clicks more than 1 link in your email 1. You can set up 1 campaign with a wait step between sending email 1 and email 2. Do keep in mind though that a person who is in your flow will complete the steps even though you stop the campaign from running. If a person is half way through a flow and you make changes to it, the changes for that person will only apply to the steps they have not completed yet. Journeys can be a bit tricky to manage that way. An alternative would be to break it into a smart campaign for each email step. In that case you would need to include a set of two filters in your smart list to select the correct people to get your timing right. Something along the lines of "Was sent email X in past 7 days" AND "Was sent email X before past 6 days". Which email to send in a step is something you can define with choices in your flow step to send the next email. Depending of the complexity of your entire flow an engagement program could be easier to manage, but for a simple 2 or 3 step flow it should be easy enough to do with smart campaigns.   Hope this helps. Kind regards, Katja ... View more

As @SanfordWhiteman said, subtracting a specific value that was previously added is not technically possible. However, it is good practice to implement an "inactivity" score in any lead scoring model. This subtracts a specified amount of points from both the behaviour score and person score if no relevant activity was seen in the last x days. An example for a situation where MQL threshold is 100: If no email click, web visit, form fill or event registration / attendance in the last 30 days, subtract 10 points from the total. Hope this helps. ... View more

No need to even go to the Admin section (useful if you don't have admin rights): If you change the url of your Marketo landing page the option is offered right there in the dialog box to keep both urls and create a redirect. See screenshot. Just choose Keep both urls   ... View more

In addition to @Balkar_Singh and @SanfordWhiteman suggestions, also check the simple things like communication limits. So your sequence should be: Was the email sent in the first place (activity log)? If not sent, are there any fields explaining a block like blocklisted, email invalid, marketing suspended, unsubscribed (lead info tab)? Or were they sent other emails on the same day and would the communication limit have kicked in (admin)? If the email was sent, is there a bounce recorded and if so, what were the details of that bounce (activity log)? Hope this helps. ... View more