@SanfordWhitemanthere is the option to JSON encode the webhook payload in the settings to handle characters in Notes/Comments fields that require encoding, I am not sure what the e...
Have you ever tried to set up a Marketo Google Sheets Integration but have been frustrated by the need to use a 3rd party middleman like Zapier? Well, today I am going to show you ...
@michellechopinI think you might be able to ask you CSM for more custom activities if neededMy company were one of the early testers of custom activities so I do not think we have ...
Tracking the activity of your leads is vital so that you know when they are ready to talk to your sales team. This blog post will show you how we can score the different activities...
Scoring leads is a fundamental part of building a marketing qualification mechanism in Marketo. This blog post will show you how to score the values a person has for different demo...
Defining your ideal customer profile is the first step when it comes to building a marketing qualification or sales handoff mechanism. Once you have this model defined this blog po...
Once you reach a significant inbound lead volume your sales team will not have the time to reach out to every lead. This is why building a MQL mechanism is needed to flag and prior...
If you are new to Marketo the prospect of building a lead scoring mechanism can be intimidating. There is alignment needed across the sales and marketing teams to define the model...
Custom activities are great for getting activities unique to your business into Marketo. For example, at my company, we have an online portal where people can buy sim cards, create...