Level 9 - Champion
Joined the community 17-06-2019
Level 9 - Champion
CHICAGO
Growth Engineer
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Tracking the activity of your leads is vital so that you know when they are ready to talk to your sales team. This blog post will show you how we can score the different activities...
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Scoring leads is a fundamental part of building a marketing qualification mechanism in Marketo. This blog post will show you how to score the values a person has for different demo...
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Defining your ideal customer profile is the first step when it comes to building a marketing qualification or sales handoff mechanism. Once you have this model defined this blog po...
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Once you reach a significant inbound lead volume your sales team will not have the time to reach out to every lead. This is why building a MQL mechanism is needed to flag and prior...
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If you are new to Marketo the prospect of building a lead scoring mechanism can be intimidating. There is alignment needed across the sales and marketing teams to define the model...
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Custom activities are great for getting activities unique to your business into Marketo. For example, at my company, we have an online portal where people can buy sim cards, create...
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As a Marketo user I am sure you are aware of the standard activities that Marketo tracks such as email opens, webpage visits, and form fills. But what about the wealth of activitie...
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Connecting Clearbit to your Marketo instance will provide a powerful foundation for your lead-scoring mechanism by enriching your leads with person and company-level information. T...
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Everyone knows that emails perform best when you personalize the email based on the person you are sending to. This post will show you how to go beyond simply using lead and compan...
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Hey everyone,I'm very excited to share some very cool use cases of the Marketo API and show you how to take your first steps toward making your first API requests.Even if you can't...
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