As a RevOps professional, you may be struggling with SPAM form submissions, keyword matching on job titles to determine personas, or messy open-text fields that make it hard to ext...
In order to prevent important smart campaigns from being turned off in the 6month cleanup there should be a setting on a smart campaign to prevent it being turned off and a setting...
AI is a powerful tool that can be used to utilize, enhance, or cleanup the data we have in Marketo. We can use AI in our processes moving forward to reap the benefits but since AI ...
Self Service flow steps (SSFS) are a powerful way to integrate with third party applications and to build custom workflows that can't be achieved in Marketo alone. This blog post ...
Looking to level up and set yourself apart as a Marketo consultant? Passing the new Architect exam will move you into an elite tier of Marketo users and prove to prospective client...
I want to start by saying that it has been a long time since I've taken the practitioner exam (MCE back in the day) and while this is true I believe that the guide I have here, the...
Have you ever wondered how Marketo processes campaigns and why some take longer to run than others? Then buckle in because this post will do a deep dive on how Marketo assigns camp...
Ever wanted to create a SPAM filter for bot submissions to your forms or run automation based on bot submissions? Well, the integration with Google's reCAPTCHA v3 allows you to do...
Connecting Marketo to Zapier allows you to unlock a world full of automation and integration capabilities. One way to do this is by sending a webhook from Marketo to Zapier contain...
This blog post aims to demystify the “Person is Pushed to Marketo” trigger and clear up what it is, why you might want to use it, and show you how to use this trigger.
Explanat...