Jon_Chen

Join us for the second Q&A Coffee Break on the Adobe Marketo Engage Community, taking place on Wednesday, April 12 th from 8am PT - 9am PT.   We'll be joined by @Andy_Paul, a Sr. Product Manager from the Adobe Marketo Engage team, who will be signed into the Marketing Nation Community to answer any questions you might have about Building a Repeatable Campaign Process with Adobe Marketo Engage and Workfront. Please note that the Coffee Break is a text-only session and only questions in the referenced thread below will be answered by Andy.   RSVP for Event Reminders   Some of the topic areas you can ask Andy about include:   Approaches for building repeatable processes with Adobe Experience Cloud solutions to drive efficiencies in campaign development Automating repeatable tasks when building campaigns to free up resources and have a happier marketing operations team Providing more visibility to campaign stakeholders Leveraging Adobe Workfront with Marketo Engage to super charge your campaign development process   For additional resources, check out these PM recommended articles to familiarize yourself the topics Andy will cover:   Campaign Supply Chain with Marketo and Workfront Blueprints Intake and Create Blueprint Build a Global Marketing Powerhouse    Note: If you cannot make the live Q&A, that’s okay! Ask your questions NOW in this Community thread and your question will be answered in the order that it was received.   If you're a more advanced Adobe Marketo Engage user, feel free to drop in and add your own thoughts and opinions! We'd love to hear your tips, tricks, and best practices on repeatable campaign processes using Adobe Marketo Engage and Workfront.   Requirements to Participate   Must be signed into the Community during the 1-hour period Must post an Adobe Marketo Engage question on Repeatable Campaign Processes (with an emphasis on Adobe Marketo Engage and Workfront) Must tag the Product Manager (@Andy_Paul) in your question You can ALSO post your question prior to the Q&A session if you are unable to attend the live event THAT'S IT! *(think of this as the Adobe Marketo Engage Community equivalent of an AMA, (“Ask Me Anything”), and bring your best speed-typing game)   ... View more

Welcome to the Marketing Nation Community Challenge at Adobe SUMMIT.   Here’s your opportunity to receive an Experience League branded wireless charger*    All you’ve got to do is answer any 3 questions from the list below. After you’ve completed this, show your community profile (by clicking on your avatar on the top right of the community) to Experience League Community booth staff.     Introduce yourself – click here Post a selfie  - click here  Top SUMMIT takeaway  - click here  Favorite SUMMIT event  - click here  Upload your headshot as your avatar (freebee if already existing) - click here Which Advocacy program(s) are you interested in?  - click here  Favorite thing about Community - click here  Community Improvement - click here   Thank you for participating. And we hope you continue to have a wonderful time at the Adobe SUMMIT 2023.     * While supplies last    ... View more

Welcome to the thread for the Marketo Community Challenge at Adobe Summit.     This thread is for Community Challenge 8 - Community Improvement Once you've registered an account on the Marketing Nation Community (for assistance, please speak to a representative at the Experience League Community booth), let us know in the comment section below one thing we can do to improve your community experience moving forward!   Return to all Community Challenges     Complete 3 out of the 8 available Community Challenges to win an Experience League branded wireless charger (while supplies last)! Once you've completed any 3 challenges, show your Community profile (select the avatar on the top right of the community) to Experience League Community staff for your wireless charger!    Thank you for participating - we hope you continue to have a wonderful time at Adobe SUMMIT 2023.  ... View more

Welcome to the thread for the Marketo Community Challenge at Adobe Summit.     This thread is for Community Challenge 7 - Favorite Thing About Community! Once you've registered an account on the Marketing Nation Community (for assistance, please speak to a representative at the Experience League Community booth), tell us your favorite thing about Community by replying to this post!    Return to all Community Challenges   Complete 3 out of the 8 available Community Challenges to win an Experience League branded wireless charger (while supplies last)! Once you've completed any 3 challenges, show your Community profile (select the avatar on the top right of the community) to Experience League Community staff for your wireless charger!    Thank you for participating - we hope you continue to have a wonderful time at Adobe SUMMIT 2023.  ... View more

Welcome to the thread for the Marketo Community Challenge at Adobe Summit.     This thread is for Community Challenge 6 - Which Advocacy Program(s) are you Interested in? First, register an account on the Marketing Nation Community (for assistance, please speak to a representative at the Experience League Community booth). Then, let us know if you're interested in learning more or becoming a member of the Adobe Champion, Community Advisor, or User Group Leader programs by commenting below with the name of the program.  For more information, click here.   Return to all Community Challenges   Complete 3 out of the 8 available Community Challenges to win an Experience League branded wireless charger (while supplies last)! Once you've completed any 3 challenges, show your Community profile (select the avatar on the top right of the community) to Experience League Community staff for your wireless charger!    Thank you for participating - we hope you continue to have a wonderful time at Adobe SUMMIT 2023.  ... View more

Welcome to the thread for the Marketo Community Challenge at Adobe Summit.     This thread is for Community Challenge 5 - Upload Your headshot as Your Avatar. Did you get a chance to visit our Corporate Headshot photobooth at the Experience League Community account? If you haven't already, use this as an opportunity to polish up your new or existing Community avatar! Once you've registered an account on the Marketing Nation Community (for assistance, please speak to a representative at the Experience League Community booth), visit your Community profile and upload your headshot as your avatar. If you already have a non-default avatar set for your Community profile, consider this a freebee! You can do this by clicking on your avatar at the top right of any Community page to open the dropdown settings. Then, click on My Settings > Avatar > Upload an Avatar and then select your headshot. Be sure to click save. See the photos below for reference. If you're facing issues, feel free to speak with a member of our Experience League Community booth staff!           Return to all Community Challenges   Complete 3 out of the 8 available Community Challenges to win an Experience League branded wireless charger (while supplies last)! Once you've completed any 3 challenges, show your Community profile (select the avatar on the top right of the community) to Experience League Community staff for your wireless charger!    Thank you for participating - we hope you continue to have a wonderful time at Adobe SUMMIT 2023.  ... View more

Welcome to the thread for the Marketo Community Challenge at Adobe Summit.     This thread is for Community Challenge 4 - Introduce Yourself. Once you've registered an account on the Marketing Nation Community (for assistance, please speak to a representative at the Experience League Community booth), respond to this thread and let us know which Adobe SUMMIT Keynote, Lab, Session, or Activity was your favorite (so far)!    Return to all Community Challenges   Complete 3 out of the 8 available Community Challenges to win an Experience League branded wireless charger (while supplies last)! Once you've completed any 3 challenges, show your Community profile (select the avatar on the top right of the community) to Experience League Community staff for your wireless charger!    Thank you for participating - we hope you continue to have a wonderful time at Adobe SUMMIT 2023.  ... View more

Welcome to the thread for the Marketo Community Challenge at Adobe Summit.     This thread is for Community Challenge 3 - Top SUMMIT Takeaway. Once you've registered an account on the Marketing Nation Community (for assistance, please speak with a representative at the Experience League Community booth), respond with your top reason for attending Adobe SUMMIT this year.    Return to all Community Challenges   Complete 3 out of the 8 available Community Challenges to win an Experience League branded wireless charger (while supplies last)! Once you've completed any 3 challenges, show your Community profile (select the avatar on the top right of the community) to Experience League Community staff for your wireless charger!    Thank you for participating - we hope you continue to have a wonderful time at Adobe SUMMIT 2023.      ... View more

Welcome to the thread for the Marketo Community Challenge at Adobe Summit.     This thread is for Community Challenge 2 - Post a Selfie. Once you've registered an account on the Marketing Nation Community (for assistance, please speak with a representative at the Experience League Community booth), respond to this thread with a selfie of you on the convention floor!    Return to all Community Challenges   Complete 3 out of the 8 available Community Challenges to win an Experience League branded wireless charger (while supplies last)! Once you've completed any 3 challenges, show your Community profile (select the avatar on the top right of the community) to Experience League Community staff for your wireless charger!    Thank you for participating - we hope you continue to have a wonderful time at Adobe SUMMIT 2023.      ... View more

Welcome to the thread for the Marketo Community Challenge at Adobe Summit.     This thread is for Community Challenge 1 - Introduce Yourself. Once you've registered an account on the Marketing Nation Community (for assistance, please speak with a representative at the Experience League Community booth), respond to this thread and introduce yourself to the Community! Be sure to include your name, company and the Adobe Experience Cloud solutions you specialize in.    Return to all Community Challenges   Complete 3 out of the 8 available Community Challenges to win an Experience League branded wireless charger (while supplies last)! Once you've completed any 3 challenges, show your Community profile (select the avatar on the top right of the community) to Experience League Community staff for your wireless charger!    Thank you for participating - we hope you continue to have a wonderful time at Adobe SUMMIT 2023.  ... View more

Hello there,   If you're going to Adobe SUMMIT this year, be sure to drop by the Experience League Community Lounge to say hello! The Lounge will be located near the center of the convention center, directly adjacent to the main Adobe booth.   I will be switching between the Customer Journeys and Content Supply Chain lounges for all 3 days of Adobe SUMMIT.   Excited to finally meet some of you in person 😀   ... View more

Hey everyone! Exciting news!   We’re thrilled to announce that the following Community Advisors will be joining us at the Experience League Community Lounge for the Welcome Reception (on Tuesday, March 21 from 5:30 p.m. to 7:30 p.m.) and Community Mixer (Wednesday, March 22 from 4:00 p.m. to 5:30 p.m.).                                  @JD_Nelson                            @Amy_Goldfine                            @Taishi_Yamada                            @Katja_Keesom      The Experience League Community Lounge is a hub for connecting with peers, sharing knowledge and sparking inspiration.  This is a great opportunity to connect with the industry experts and learn from their experiences. Don’t miss out! Come visit the lounge and engage with our amazing Community Advisors.     See you there!  ... View more

  Hi everyone!   Check out the aggregated list of all the Marketo Engage and Marketo Measure sessions occurring at Adobe Summit 2023. This includes links to each session's dedicated registration page on the Adobe Summit Session Catalogue as well as links to the discussion threads for each session. Be sure to use the latter to put on any questions or comments you may have leading up to or after the session!   Register for Summit Now! Check out the Summit Session Catalogue for Marketo Engage     Session Title Links Scheduling Date & Time Speaker(s) S213 Accelerate Campaign Creation with Marketo Engage & Workfront Session Link Discussion Thread Thursday, Mar 23, 11:00 AM - 12:00 PM PDT Niranjan Kumbi (Adobe) Dylan Vargas (Commvault) Julia Hoover (Commvault) Sivaraman Mani (Commvault) S717 How GM Financial Transformed Customer  Experience Session Link Discussion Thread Wednesday, Mar 22, 1:00 PM - 2:00 PM PDT Bruno Paiva (GM Financial) Zach Bambach (Epsilon)  S721 How Manulife Drives AUM Through Digital Channels Session Link Discussion Thread Tuesday, Mar 21, 4:00 PM - 5:00 PM PDT  Jay Wightman (Manulife) Michael Colombo (WillowTree)   S741 The Event. Data You Need to Win More Customers Session Link Discussion Thread Thursday, Mar 23, 11:00 AM - 12:00 PM PDT Brian Gates (RainFocus) Marius Milcher (RainFocus) S724 The Evolution of the Digital Ecosystem on the Global Stage Session Link Discussion Thread Tuesday, Mar 21, 2:30 PM - 3:30 PM PDT Nick Panagopoulos (TransPerfect) Laura Mitchell (Visa)     ... View more

Use this thread to discuss any questions or comment you may have before, during, or after the Summit session!   Register for Summit    Register for Session   Session Details The need to develop and deliver campaigns faster is increasing at a pace that is only matched by the level of complexity to execute them flawlessly across channels. Leading marketing teams, including Commvault & Adobe, have optimized the campaign creation process to improve agility and deliver huge efficiency gains while increasing ROI, performance and employee satisfaction. Learn how Marketo Engage & Workfront together streamlined and automated the campaign creation and execution process at Commvault, producing impressive results: Reduced time needed to build a campaign by 78%; Scaled customer engagement to run 200+ programs/month with COE; Accurately measured attribution across touchpoints to optimize marketing spend. Learn: How the most innovative marketing teams are rethinking the campaign execution process A blueprint for mapping processes between Workfront & Marketo Engage Real results from Commvault & Adobe case studies Session Schedule Thursday, Mar 23, 11:00 AM - 12:00 PM PDT   Speaker(s) Niranjan Kumbi - Director of Product Management, Adobe Marketo Engage, Adobe Dylan Vargas - Manager, Marketing Operations, Commvault Julia Hoover - Digital Experience Specialist, Commvault Sivaraman Mani - Sr. Marketing Technology Specialist, Commvault   Product(s) Adobe Workfront, Adobe Marketo Engage   Full Schedule Check Here   Don't forget to register yourself for this session using the registration link shared above.  ... View more

Use this thread to discuss any questions or comment you may have before, during, or after the Summit session!   Register for Summit    Register for Session   Session Details GM Financial wanted to transform their customer experience by delivering a personalized, seamless experience across all channels with streamlined communication while leveraging cost savings through nimble and flexible marketing technology operations. Epsilon helped GMF build the next-generation digital experience platform with Adobe Experience Manager at the center to deliver a highly personalized web experience to vault them ahead of their competition.  Hear from GMF about: Personalized brand experiences, with multilingual sites Reduced cycle time for content updates Substantial lift in successfully completed loan applications Session Schedule Wednesday, Mar 22, 1:00 PM - 2:00 PM PDT   Speaker(s) Bruno Paiva - SVP of Digital Marketing Enterprise Technology, GM Financial Zach Bambach - VP Auto Practice Lead, Epsilon   Product(s) Adobe Analytics, Adobe Audience Manager, Adobe Campaign, Adobe Target, Adobe Creative Cloud, Adobe Document Cloud, Adobe Commerce, Adobe Marketo Measure, Adobe Experience Manager Sites, Adobe Experience Manager Assets   Full Schedule Check Here   Don't forget to register yourself for this session using the registration link shared above.  ... View more

Use this thread to discuss any questions or comment you may have before, during, or after the Summit session!   Register for Summit    Register for Session   Session Details Join Laura Mitchell, senior director for Visa.com, and Nick Panagopoulos, VP of Global Strategic Alliances for TransPerfect, as they discuss how enterprise brands adapt to better meet customer needs, develop best practices for enabling a country-first strategy, and enable scale through translation automation while simultaneously meeting specific regional needs. Key takeaways include: The benefits of centralized global content Tips and tricks for defining realistic outcomes and success KPIs How automation can help bring all of this together in ways that you might not expect Session Schedule Tuesday, Mar 21, 2:30 PM - 3:30 PM PDT   Speaker(s) Nick Panagopoulos - VP, Global Strategic Alliances, TransPerfect Laura Mitchell - Sr. Director, Visa.com, Visa   Product(s) Adobe Campaign, Adobe Experience Manager, Adobe Commerce, Adobe Marketo Engage, Adobe Experience Manager Sites, Adobe Experience Manager Assets   Full Schedule Check Here   Don't forget to register yourself for this session using the registration link shared above.  ... View more

Use this thread to discuss any questions or comment you may have before, during, or after the Summit session!   Register for Summit    Register for Session   Session Details When Manulife united its wealth and asset management functions globally into one business, it had to rethink the customer experience. Manulife achieved digital leadership by building and scaling world-class content and experiences around the world, driving greater brand awareness, assets under management (AUM), and building a foundation for next-gen digital experiences. In this session, learn how to: Lead with experience so that you can drive brand awareness and increase AUM Modernize your architecture to move toward a headless approach where everything can be consumed as a service Prepare for scale with reusable enterprise assets to increase the velocity and quality of content and experiences   Session Schedule Tuesday, Mar 21, 4:00 PM - 5:00 PM PDT   Speaker(s) Jay Wightman - Global Head of Digital Strategy and Transformation, Manulife Investment Management Michael Colombo - Managing Director, Adobe Practice, WillowTree   Product(s) Adobe Analytics, Adobe Experience Manager, Adobe Target, Adobe Experience Platform, Adobe Marketo Engage, Adobe Real-Time CDP, Adobe Experience Manager Sites, Adobe Experience Manager Assets   Full Schedule Check Here   Don't forget to register yourself for this session using the registration link shared above.  ... View more

Use this thread to discuss any questions or comment you may have before, during, or after the Summit session!   Register for Summit    Register for Session   Session Details Events are the most valuable source of zero-party and first-party data that you didn’t know you had. As organizations hold their customers even tighter, teams that can leverage this data most effectively will win and retain more. We’ll show you how to unlock event data with a proven playbook for success, including practical examples from leading marketing organizations. Get guidance on using analytics and intelligence to deliver personalized content at the right time within an optimal experience. In this session, you’ll walk away with:   Insights into how the most innovative marketing teams are connecting their event data to accelerate conversion and close deals A best-practice blueprint for data, including sales activation, marketing campaigns, and insights to demonstrate ROI An industry-standard schema for integrating event data with Marketo Engage, Adobe Analytics, and Adobe Launch Session Schedule Thursday, Mar 23, 11:00 AM - 12:00 PM PDT   Speaker(s) Brian Gates - SVP Industry Strategy, RainFocus Marius Milcher - Group Product Manager, Strategic Integrations, RainFocus   Product(s) Adobe Analytics, Adobe Target, Adobe Experience Cloud, Adobe Marketo Engage, Adobe Real-Time CDP Connections   Full Schedule Check Here   Don't forget to register yourself for this session using the registration link shared above.  ... View more

Our Marketing Nation Community is the heartbeat that connects, engages, and empowers our users to create game-changing digital experiences for their customers.   Today, I'm thrilled to announce the Community Advisors, class of 2023. The new class of Advisors is full of passionate and super-engaged individuals who lead by example, and generously share their expertise with everyone.   During their tenure, Advisors will participate in community initiatives, collaborate with Community Managers like me, provide product feedback, and most importantly, share their expertise with the Marketo Engage Community. If you are ever stuck on a Marketo Engage problem, don't hesitate to reach out to our Community Advisors for their insight. We will be onboarding the second batch for the 2023 class in June/July - stay tuned!   Congratulations to the Marketo Community's class of 2023 🎉🎉   @Balkar_Singh  @Christiane_Rode  @Ken_Aizawa    ... View more

    Extraordinary experiences are what the 2023 Adobe Experience Maker Awards are all about. It’s not too late to apply to be recognized in one or more of our 15 award categories during the submission period now ending March 31 at 11:59pm PT.   In May, we’ll announce the finalists and winners will be revealed in June, when we come together in New York City for a night of celebration at the Adobe Experience Maker Awards gala.    Apply now and get ready to claim your fame. ... View more

Hello there,   I am proud to announce the Marketo Community Member of the Year for 2022!   The program recognizes the most engaged, passionate, and supportive members of the Experience League and Marketo Engage communities. These outstanding individuals from around the globe have demonstrated unparalleled dedication and investment in their respective communities. They have gone above and beyond to provide support, drive community engagement, lead by example, and provide valuable feedback to improve our products. They truly are the best in class.    Please join me in congratulating the Marketing Nation Community of the year:     Sanford Whiteman -  TEKNKL FigureOne Inc.    I hope you will all join me in congratulating @SanfordWhiteman for his continued generosity in providing expert advice to our community members.   To view the Member of the Year winners for our other Experience League Communities, please check out this post or view the banner below.     ... View more

Hello Marketing Nation,   Welcome to the 4th edition of the Adobe Marketo Engage Community Lens! In this edition, watch our latest Adobe Marketo Engage Champion Office Hours session, submit an entry to our 2023 Experience Maker Awards, read about a product update to the Adobe Marketo Engage New Experience, and more.   In This Edition   February Adobe Marketo Engage Champion Office Hours: The Champion Office Hours series continues! This latest on-demand session includes Adobe Marketo Engage Champions Enrico de Leon, Jessica Meyers, Courtny Edwards-Jones, Andy Caron, and Chris Willis as they discuss their best practices and respond to live Q&A. Be sure to also tune into last month’s Champion Office Hours here. The New ON24 Webinar Integration: ON24 recently changed how its platform integrates with Adobe Marketo Engage. This blog by our in-house business consultant provides a detailed outlook on how to setup new integrations with custom objects, following new best practices, and which old habits to do away with. Apply for the 2023 Adobe Experience Maker Awards: Show-stopping customer experiences. Star-powered digital transformations. Extraordinary experiences are what the 2023 Adobe Experience Maker Awards are all about. Now through March 17, apply to be recognized in one or more of our 15 award categories during the submission period, including The Engager category which recognizes the company that has transformed pipeline creation to drive measurable business growth. Meet Experience Maker “Transformer” Award Winner: 2022 Experience Maker Award winner of the “Transformer” category, Jessica Criscione, led a highly successful martech team at IBM to consolidate their company’s martech stack from 40+ systems down to 5 – with Adobe Experience Cloud at the core. Read or watch how Jessica saved over $120M in her optimization process while drastically increasing her team’s email response rates, reducing customer response rates, and more. All About Account Based Marketing using Adobe Marketo Engage: In this holiday special hosted by Adobe Marketo Engage Champions Darshil Shah and Ajay Sarpal from the India VMUG, learn about Account Based Marketing concepts within Adobe Marketo Engage, including TAM scoring, creating named accounts, Q&A, and more. Design Studios Updates for the Adobe Marketo Engage New Experience: Preview the next generation experience for Adobe Marketo Engage’s Design Studio Assets. This brief product announcement shows the changes made to the new experience UX in January 2023, including updates to the Snippet list view and Landing Page template list view. Changes to Location Fields in Adobe Marketo Engage: In the upcoming March 2023 release, Adobe Marketo Engage will slightly modify the values it uses to populate the Location/Country field for Web Personalization and Predictive Content Modules. If you use this field, be sure to check out the product announcement for more information. Adobe Certification Renewals Update: Renewals for the Adobe Marketo Engage Expert certification (formerly known as ‘MCE’) are now free and on-demand. Read more about this and additional details on other Adobe Marketo Engage renewal exams in the community post. Upcoming Events Learn from your Peers Webinar Signup: We are thrilled to announce that we are bringing you the “Learn from your peers” webinar series. Join us in the upcoming March webinar “Templates, Tokens, and Teamwork: How to Make Your Adobe Marketo Engage Content Scalable” to see power users in action and take your Marketo Engage knowledge to the next level. Adobe Summit 2023 Registration is Open: Summit is the premier event for marketers and Experience Makers to learn how to create, deliver, and manage great customer experiences. There is no better place to see what’s ahead for customer experience management (CXM). Every aspect of Summit is designed to inspire you: Exciting keynotes Visionary speakers Insights, skills, and reimagined experiences Community Pavilion – see the latest products and services One-on-one meeting Networking And so much more! There is no better place to see what’s ahead for customer experience management (CXM). Summit 2023 will take place in Las Vegas from March 21-23 and virtually. Check out the registration page here.   Join our latest email series   Inherited an Adobe Marketo Engage Instance? – Inheriting an Adobe Marketo Engage instance can be a complex process. Review Adobe Marketo Engage Champion and Community Advisor Darshil Shah’s implementation guide and checklist to find any potential issues in your instance.   Inherited Instance Email Series - Have you recently inherited an Adobe Marketo Engage instance? Sign up for our Jumpstart Inherited Instance email series. New User Email Series - Are you a new marketer on your team? Do you have new marketers who have recently joined your team and are also using Adobe Marketo Engage? Sign up for our Adobe Marketo Engage Jumpstart New User series. ... View more