Hello Marketing Nation,
Welcome to the 4th edition of the Adobe Marketo Engage Community Lens! In this edition, watch our latest Adobe Marketo Engage Champion Office Hours session, submit an entry to our 2023 Experience Maker Awards, read about a product update to the Adobe Marketo Engage New Experience, and more.
In This Edition
February Adobe Marketo Engage Champion Office Hours: The Champion Office Hours series continues! This latest on-demand session includes Adobe Marketo Engage Champions Enrico de Leon, Jessica Meyers, Courtny Edwards-Jones, Andy Caron, and Chris Willis as they discuss their best practices and respond to live Q&A. Be sure to also tune into last month’s Champion Office Hours here.
The New ON24 Webinar Integration: ON24 recently changed how its platform integrates with Adobe Marketo Engage. This blog by our in-house business consultant provides a detailed outlook on how to setup new integrations with custom objects, following new best practices, and which old habits to do away with.
Apply for the 2023 Adobe Experience Maker Awards: Show-stopping customer experiences. Star-powered digital transformations. Extraordinary experiences are what the 2023 Adobe Experience Maker Awards are all about. Now through March 17, apply to be recognized in one or more of our 15 award categories during the submission period, including The Engager category which recognizes the company that has transformed pipeline creation to drive measurable business growth.
Meet Experience Maker “Transformer” Award Winner: 2022 Experience Maker Award winner of the “Transformer” category, Jessica Criscione, led a highly successful martech team at IBM to consolidate their company’s martech stack from 40+ systems down to 5 – with Adobe Experience Cloud at the core. Read or watch how Jessica saved over $120M in her optimization process while drastically increasing her team’s email response rates, reducing customer response rates, and more.
All About Account Based Marketing using Adobe Marketo Engage: In this holiday special hosted by Adobe Marketo Engage Champions Darshil Shah and Ajay Sarpal from the India VMUG, learn about Account Based Marketing concepts within Adobe Marketo Engage, including TAM scoring, creating named accounts, Q&A, and more.
Design Studios Updates for the Adobe Marketo Engage New Experience: Preview the next generation experience for Adobe Marketo Engage’s Design Studio Assets. This brief product announcement shows the changes made to the new experience UX in January 2023, including updates to the Snippet list view and Landing Page template list view.
Changes to Location Fields in Adobe Marketo Engage: In the upcoming March 2023 release, Adobe Marketo Engage will slightly modify the values it uses to populate the Location/Country field for Web Personalization and Predictive Content Modules. If you use this field, be sure to check out the product announcement for more information.
Adobe Certification Renewals Update: Renewals for the Adobe Marketo Engage Expert certification (formerly known as ‘MCE’) are now free and on-demand. Read more about this and additional details on other Adobe Marketo Engage renewal exams in the community post.
Learn from your Peers Webinar Signup: We are thrilled to announce that we are bringing you the “Learn from your peers” webinar series. Join us in the upcoming March webinar “Templates, Tokens, and Teamwork: How to Make Your Adobe Marketo Engage Content Scalable” to see power users in action and take your Marketo Engage knowledge to the next level.
Adobe Summit 2023 Registration is Open: Summit is the premier event for marketers and Experience Makers to learn how to create, deliver, and manage great customer experiences. There is no better place to see what’s ahead for customer experience management (CXM). Every aspect of Summit is designed to inspire you:
Insights, skills, and reimagined experiences
Community Pavilion – see the latest products and services
And so much more!
There is no better place to see what’s ahead for customer experience management (CXM). Summit 2023 will take place in Las Vegas from March 21-23 and virtually. Check out the registration page here.
Join our latest email series
Inherited an Adobe Marketo Engage Instance? – Inheriting an Adobe Marketo Engage instance can be a complex process. Review Adobe Marketo Engage Champion and Community Advisor Darshil Shah’s implementation guide and checklist to find any potential issues in your instance.
Inherited Instance Email Series - Have you recently inherited an Adobe Marketo Engage instance? Sign up for our Jumpstart Inherited Instance email series.
New User Email Series - Are you a new marketer on your team? Do you have new marketers who have recently joined your team and are also using Adobe Marketo Engage? Sign up for our Adobe Marketo Engage Jumpstart New User series.
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