**This AMA has been rescheduled to February 2026 due to holiday schedules.
Join us for this AMA on Wednesday, February 18th, 2026 from 9 AM PST to 10 AM PST, as our expert Ather R. answers your burning questions about optimizing your Salesforce CRM Integration post-upgrade!
As a Marketo Engage admin, you know the challenge: your database needs to stay pristine and your Salesforce CRM integration needs to work flawlessly to meet the demands of both marketing and sales. When your data quality is solid and your sync is healthy, everything flows better - leads move faster, pipeline grows, and deals close quicker.
This rollout will be live for all users at this point, so use this as an opportunity to bring your toughest questions about bidirectional syncing, handling high-volume data updates, troubleshooting sync failures, or understanding what the new connector version means for your instance. If you've ever wondered why your leads aren't syncing fast enough or how to avoid row lock errors, you're in the right place.
Here are some example questions to give you an idea of what we'll discuss:
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How much data hygiene should be done in CRM (Salesforce) vs Marketo Engage?
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What features are you planning to add or improve upon?
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What features are still NOT included in the new connector version (like multiple CRM support), and what workarounds should teams consider if these capabilities are critical to their operations?
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How can organizations effectively reduce sync backlog when dealing with high-volume data updates? What strategies work best for optimizing batch sizes and retry logic frequency?
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The new version mentions improvements to reduce row locks and CPU time exceeded errors - can you walk us through what typically causes these Salesforce limitations and how the updated architecture addresses them?
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For teams managing bidirectional sync between Salesforce and Marketo for leads, contacts, and campaigns, what are the most common sync conflicts you've seen, and what's your recommended approach for troubleshooting them?
Check out these background resources for some context on this refreshed sync and how it applies to your instance:
Please note that this text-only AMA takes place as a discussion post on the Marketo Community. During the event, be sure to REFRESH the page frequently so you don't miss responses from our expert and/or new questions/comments.
Whether you're dealing with sync error or just want to optimize your setup, we hope you come ready with your questions and comments!
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