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Omni-Channel Marketing and You: What OCM looks like in Marketo
by Rachel Noble
in
Champion Program on May 10, 2017 “*Omni-Channel Marketing* *ABM* *Direct Mail* *Multi-Channel Outreach* *Smarketing* *Retargeting* *SoLoMo* *Enter your favorite marketing buzzword here* You've heard it all. You're more...
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Get the Gold: Six Steps to Delete Bad Data
by Jeff Coveney
in
Champion Program on May 9, 2017 “Do you have lots of bad data living in Marketo? Is your Marketo rep nagging you to upgrade because your Marketo database is over the limit? A hot tub is not really too useful in the middle of the more...
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Bulk Approve landing pages (and Emails) in the design studio!
by Robb Barrett PRD
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Champion Program on May 8, 2017 “This is something that I don't know everyone realizes can be done; when I mentioned it at my Summit speech I heard a few gasps from the audience. For some of you, this is nothing new but for those more...
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Getting the Most out of your Abandoned Cart Email Nurture
by Kristen Carmean
in
Marketo Whisperer: Implementation Tips on Jun 22, 2017 “Although mitigating the rate of cart abandonment is about more than just marketing, one of the easier starting points is an abandoned cart email journey. Some marketers don’t bother with this more...
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10 Key Ways to Address Shopping Cart Abandonment
by Kristen Carmean
in
Marketo Whisperer: Implementation Tips on Jun 20, 2017 “BI Intelligence estimates that over $4.5 trillion of merchandise will be left in online shopping carts this year. Many marketers create an email to target people who abandon their cart and then they more...
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Sample Questions for MCE Exam: Targeting & Personalization
by Kristen Carmean
in
Marketo Whisperer: Implementation Tips on Jun 14, 2017 “This is the fifth and final part in my series of sample questions to help you practice for the MCE exam. Part 1 on Admin & Operational topics can be found here. Part 2 on Analytics & more...