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After 6 or more years using Marketo, I can say Marketo is starting to dissapoint. Every release is slimmer than the previous, or out of focus. Why I am saying this? Basic missing features that for years are being requested are still missing. In the era of AI you can't even evaluate a date token without calling a webhook. The reporting is
In this edition of Marketo Master Class, we're teaming up with Marketo Champion Chris Wilcox to get into the weeds of Lead Scoring. Our aim was to break down the complexities around Lead Scoring and provide the Marketing Nation Community with actionable insights into best practices. Are you leveraging Lead Scoring in other innovative ways?