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How to get 160x engagement using content you already have
by Rachel Noble
in
Champion Program on Sep 13, 2017 “Our first engagement program took four months to set up. It was our first big accomplishment after implementing Marketo, and believe me, we celebrated! It had one stream made up of seven emails that more...
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Champion Spotlight: Adele Miller
by Katie Pope
in
Champion Program on Sep 12, 2017 “This week’s Champion Spotlight is Adele Miller. Let’s get to know Adele a little bit better! Company: Dynatrace Title: Marketing Systems Manager Location: Manchester, more...
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Champion Spotlight: Chris Saporito
by Katie Pope
in
Champion Program on Sep 6, 2017 “This week’s Champion Spotlight is Chris Saporito. Let’s get to know Chris a little bit better! Company: Paycor Job Title: Senior Marketing Automation Analyst Location: more...
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Set Acquisition for Records from Different Sales Intelligence Sources
by Brian Law
in
Marketo Whisperer: Implementation Tips on Sep 5, 2017 “If you have are going to acquire records in SFDC from different sales intelligence sources here is how to set acquisition for those records. Step 1. Create an List Purchase channel if more...
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Set Acquisition for SFDC Records - Initial Sync
by Brian Law
in
Marketo Whisperer: Implementation Tips on Sep 4, 2017 “After you setup the Saleforce/Marketo integration the next step is to set the acquisition program for all the records synced from SFDC. In this example, I am going to use one acquisition program for more...
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Set Acquisition for Partner and Employee Records
by Brian Law
in
Marketo Whisperer: Implementation Tips on Sep 3, 2017 “If you have a lot of partner and employee records in your system here is how to create partner and employee acquisition programs. Changing the acquisition program for employees and partner will make more...