Product Roadmap Q4 2024 Summary
I would like to share with the community some highlights of what innovations are in Q4 2024 Roadmap, and up next in the Q1 2025 Roadmap for Adobe Marketo Engage. The main themes are AI Powered functionality, as well as Content and Journeys.
Whats Part of the Q4 Roadmap
In-App CRM Sync Stats for Existing CRM Connector
Improved CRM Sync User Experience with key data stats
- View synch stats and through-put rates - Customers will now be able to view their CRM sync stats and throughput rates average thresholds in App as a self-service UI
- Increase Visibility - Creates an improved user experience and increased customer satisfaction by providing this level of visibility instead of contacting support
- Notifications - Provides notifications to users when throughput exceeds average thresholds
- Scale and Reliability - Improved scale and reliability by enabling cloud-based, incremental CRM sync for customers starting in Q1 2025
Enhanced Agent Box Live Agent Chat
Optimize engagement rate by updating profiles in Agent Inbox
- Complete Lead profiles - Now live chat agents can see complete profile of the lead while having conversation with web visitors
- Update Lead or attributes - Enable live chat agents to update lead or company attribute values based on the conversations
- Near real-time push to Marketo Engage - Captured profile information is pushed into Marketo in near real time
Conversation Scoring
Optimize engagement rate
- Score Conversations - Enable live chat agents to score a conversation which represents how valuable a conversation is
- Target and Personalize - Use this score in Marketo to target, personalize next marketing touchpoints
Interactive Webinars Tokenization
Increase productivity and achieve personalization by using webinar-specific metadata tokens for your emails and landing pages
- Create personalized emails and landing pages - Tokens made available for webinar title, webinar duration, webinar start time, webinar end time, webinar time zone, webinar description, and so on for webinar invitation solicitation and webinar registration confirmation emails and landing pages.
- Post-events emails - Tokens such as Recording URL can be made available to convey On-Demand webinars through post-event Thank You/Miss You emails as well as landing pages.
Continuous Profile Synch from Real-Time CDP B2B or B2P Edition
Synchronize your marketing data between Marketo Engage and the Adobe Experience Platform.
- Synchronization - Synchronize data from any person audience from AEP to Marketo Engage
- Mapping - Map as many or as few Person Profile Attributes from AEP Profiles to Marketo Person Records as needed
- Near Real-Time streaming - Stream new people and profile updates in near real time to Marketo Engage
Interactive Webinars Registration Enhancements in Dashboard
Access power registration insights in Engagement Dashboard to derive interested companies and leads
- Lead level registration details - Provides registration details at lead level to get a sense of the Company, Title and Industry of the attendee to decide on which leads to prioritize based on their engagement and firmographics
- Top Companies Represented - Obtain list of companies with highest attendee representation so that you know which accounts to focus on
- Targeted Topics - Derive insights regarding the accounts more interested in a particular topic and target those in your next webinar to penetrate the account with products of interest.
Up Next In Q1 2025
New Email Designer
Reimagined email designer in Marketo Engage that leverages AI Assistant.
- Generate Email Copy - Use AI Assistant to accelerate email authoring in Marketo Engage and improve response rates with personalized email copy that leverages existing assets, prompts, and Adobe’s Generative Experience Models
- Nurture Leads and boost Conversions - Personalize emails to better nurture leads and boost conversions
Adobe Experience Manager (AEM) Assets Connector
New email designer in Marketo Engage integrates with AEM Assets.
- Personalize Emails - Pick assets from Design Studio OR Adobe Experience Manager Assets
- Create Tailored Content - Provide tailored content using Adobe Firefly images brought via Adobe Experience Manager Assets
Landing Pages & Forms New Authoring Experience
Get higher content velocity, increase usability and time savings
- WYSIWYG Experience - Generate Landing Pages using an advanced authoring experience in a WYSIWYG (“what you see is what you get”) way
- Revamped UI - Create and deploy forms on landing pages, built using a revamped & modern user interface & experience
- Out of Box Templates - Get out of the box B2B Landing page templates for faster landing page generations
New CRM Connector Version
New version built on a modernized tech stack.
- Scalability - Built for scalability with more throughput to handle larger volume of data synchronization
- Efficiency - Reduced synch errors, resulting in less manual work re-processing synchs.
- Cloud migration and containerization - New services to run on cloud and not backend servers
- Additional Tiers of Service – Ability to provide additional Tiers of service for larger higher volume customers
Self Service Product Usage & Monitoring Dashboards
Tools for Subscription management and key performance stats
- Self Service Dashboards - Self-service Product Usage dashboards that provide up to date data on weekly Activity usage over time, thresholds, and limits
- Drill-Down Views - Views into average weekly Activity consumption with data values changes; hover-over capability to show individual weekly consumption
Interactive Webinars Gen AI Beta
Experience the transformative power of Gen-AI with summary, chapterization and FAQ for the video recordings generated post the webinars have been delivered.
- Chapterization to summarize to categorize webinar experience into meaningful relevant sections.
- A summary of the webinar recording transcript thru Gen-AI capabilities
- Ability to add these to landing pages to attract more page views.
Generate Conversation Responses: In-the-moment Responses
Generate new responses in the moment, bound by content filters, to further scale conversational experiences based on trusted sources.
- Content Filters - Continue to maintain full control of your chatbot by arming it with content filters and excluded topics, creating a very trusted experience for web visitors
- Insights and analytics - Unlock insights and analytics to easily identify most common questions, reveal key topics of interests, and understand the most engaging content for web visitors
- Personalized GenAI greetings - Drive even more chatbot engagement with personalized GenAI greetings
Dynamic Chat and Demandbase Integration
Expand your web visitor targeting with a native 3rd-party integration with Demandbase
Activate Demandbase in Dynamic Chat
- Activate your Demandbase integration in Dynamic Chat
- Leverage Demandbase attributes to target and personalize conversations
- Enable live chat agents to see visitor profile populated with Demandbase attributes and values
Additional Customer Requests
- Set to Affect link Button in Smart List tab - In addition to having ”Set to affect around…” link in the Smart Campaign Schedule tab - also access button in the Smart List tab to quickly view approximately how many people would be affected if the Smart Campaign were to run.
- Disable Archived Smart Campaigns - Disable all Smart Campaigns that are moved to Archived folders to avoid disrupting marketing efforts.
- Update program channel via API - Programmatically update a program’s channel via a RESTful API call.
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