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Why you need a marketing automation roadmap An automation roadmap conveys how you plan to deliver results for your internal customers. But there’s a lot more to it than that! It also includes your strategies for expanding capabil...
Did you recently inherited a Marketo instance, and would like to do comprehensive implementation review process? Or, do you have an audit coming up as a part of periodic instancehealth check? If yes, you should check out the attac...
----2021----- April 2021 - VBUG - Bizible Post-Implementation Tips So, you and your team have gone through Bizible implementation -- you’ve set up all of your channels, connected your ad platforms, all of the configuration work is...
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First things first, what is an API? API stands for Application Programming Interface, which is a set of definitions for building and integrating applications. API uses the standardized method of transferring data that lets you co...
Have you inherited, or are you just kicking off your journey with Marketo Measure (formerly Bizible), and you don’t exactly know where to start? I hope that this post and subsequent resources help you get started off on the right ...
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If you're a human working with Marketo (or any Marketing Automation platform for the name's sake) - you most likely have witnessed or at least have heard from your colleagues, friends, or connections about how a messy database is...
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Creating an operational Marketo Engage Interesting Moment program can be, well, “interesting.” Let me explain. The “best practice” that we are accustomed to as Marketo Experts is this: We create an operational Interesting Moment ...
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I’m a type-A person - meaning that everything must be in order, running smoothly and according to plan. Pretty quickly I found out that putting off fires is not exactly my favorite place to be.In our line of work putting off fires...
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UTMs are a really valuable tool when it comes to understanding where your traffic is coming from, but not processing their data properly can get in the way of making them an effective data set. In this post, I’m sharing some best...
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Like many here, I renew my Marketo certification every 2 years to keep my credential valid. This November was my 3rd time taking the expert exam and my second time renewing. In 2021 the Marketo expert exam got completely upgraded ...
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What is hotter in the industry than lead scoring? You guessed it… predictive lead scoring! Sometimes you may hear the term “intent scoring” which refers to the same methodology. Every conversation that revolves around predictiv...
As a follow up from the September 8th, 2021 “Measuring ROI for Your Unique Business Needs – Beginner” webinar, you can find answers to questions that we couldn't get to during the live Q&A section here. If you have further questio...
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Segmentations in Marketo are a powerful feature to organize and sort your database based on data already available to you. One tip I wanted to share today is how you can use segmentations in Marketo to group multiple fields that ...
Marketo Engage’s program templates and tokens are the backbone of a scalable marketing operations Center of Excellence. A robust template library will help you quickly and accurately implement webinars, gated content, events, and ...
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If you’ve spent any time in marketing operations, it is inevitable that you will have heard the question: “why hasn’t {so and so} received this email?” This question can cause us to spend a lot of time on a wild goose chase, espec...
Advancing careers has been on my mind lately since I just started a new job as Senior Director of Demand Operations at F5. Having recently gone through the soul searching process to figure out what I want to do when I grow up, I'...
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Efficiency Gap We were looking for a way to re-use landing pages to track lead sources from multiple events without needing to re-create the pages or forms every time. Whether generating leads at a trade show or soliciting opt-ins...
Have you ever wondered how you can use Marketo's PMCFs for something besides the Chicken or Fish question? There are PLENTY of great ways to utilize these fields, and this video talks through a few examples on how, such as: Nurtu...
A typical day for a Marketo Engage admin can involve juggling any number of projects and an unexpected error can lose you valuable time investigating and troubleshooting. But what if you could get ahead of these issues with a fe...
If you’re preparing to take a Marketo Engage certification test, you may be wondering what it’s like to take it remotely from your own home. I’ve compiled advice that I’ve gotten from other Marketo Engage Champions as well as my o...
Champion Tips and Tricks with Kimberly Galitz In this edition of the Champion Tips and Tricks series, we asked Marketo Champion@Kimberly_Galit1to share her top tips for Basic Field Management in Marketo Engage. Let us...
If there’s one thing we all can agree on, it’s that 2020 has been an unusual year. Whether your company pivoted to an all-digital strategy or you picked up some new skills after experiencing job loss, 2020 has been a time for ch...
Marketo merging or migration: what it takes to move houses🏘 Have you ever thought about what it takes to move Marketo houses? Do you call the movers first? Pack first, then call? Do you need movers at all? Dive into this analogy...
If there’s one thing the world can agree on, it’s that 2020 has been an unusual year. Whether your company pivoted to an all-digital strategy, or you picked up some new skills after experiencing job loss, 2020 has been a time for...
As the Enterprise level Marketing automation platform, Marketo manages your user/customer/prospects information acquired from several sources and maintains that in Marketo for better personalization, segmentation, and reporting. T...
Being a Marketo Champion is amazing - you get previews of new features, a direct line to Marketo Engage product / support / marketing experts, and you’ll join a group of the funniest, most knowledgeable people you'll ever meet. Yo...
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It’s almost Halloween, so this seems like the perfect time to talk about something even more scary than ghouls and goblins: silent problems in your Marketo instance! There is a whole world of issues lurking behind the closed doors...
“During these trying times,” as we get used to “the new normal” and wait for “when all this is over,” landing a job isn’t anything like it used to be. This is exceptionally true in the often under-appreciated MOPS category. Last ...
I'm the last person I ever thought would be writing about working from home. I've dabbled in remote work throughout my career but have never been a 100% remote employee – until now. As many of us transitioned to a virtual work en...
Marketo Velocity Script Editor
I cannot express the number of times I’ve spoken with other Marketo users who are interested in getting started with using Velocity Script tokens, but they have no idea where to start. The truth is, it IS hard to get started, but ...