Tracking the activity of your leads is vital so that you know when they are ready to talk to your sales team. This blog post will show you how we can score the different activities we have in Marketo and add these scores together ...
Scoring leads is a fundamental part of building a marketing qualification mechanism in Marketo. This blog post will show you how to score the values a person has for different demographic and firmographic fields to yield a single ...
Defining your ideal customer profile is the first step when it comes to building a marketing qualification or sales handoff mechanism. Once you have this model defined this blog post will show you how to translate customer profile...
Once you reach a significant inbound lead volume your sales team will not have the time to reach out to every lead. This is why building a MQL mechanism is needed to flag and prioritize the leads that sales should reach out to. Th...
If you are new to Marketo the prospect of building a lead scoring mechanism can be intimidating. There is alignment needed across the sales and marketing teams to define the model, which is never easy to get, involving a lot of m...
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As a Marketo user I am sure you are aware of the standard activities that Marketo tracks such as email opens, webpage visits, and form fills. But what about the wealth of activities that are unique to your business? How can you ge...
Connecting Clearbit to your Marketo instance will provide a powerful foundation for your lead-scoring mechanism by enriching your leads with person and company-level information. This blog post will show you everything you need to...
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How can I set registration limits for a program in Marketo??I’ve been asked this more times than I can count, and you will find it regularly asked here on Marketing Nation. That’s because when running events with limited capacity,...
Everyone knows that emails perform best when you personalize the email based on the person you are sending to. This post will show you how to go beyond simply using lead and company tokens in your emails and instead use ChatGPT to...
This blog post will show you how you can extract and analyze data from your Marketo instance using the example of email data so that we can answer the age-old question: When is the best time to send emails? The truth is that th...
AI tools have exploded in popularity since 2023 and there is not one industry or job role that does not have the opportunity to be improved using these tools. In this blog post, I will show you how we can use ChatGPT in marketing ...
Running your first webinar in Marketo or having issues with the member.webinar url token not populating? Well then you’ve come to the right place! Get a run down of what the Marketo member.webinar url token is, how it gets populat...
Adobe have announced a while ago that the login experience for Marketo Engage will be migrated to Adobe ID. A welcome step in the process of integrating Marketo Engage into the Adobe Experience platform for many, but in the proces...
AppFolio has seen immense success when using product usage data to onboard and nurture our customers. Using engagement programs and the template provided here for how to structure a product data-driven nurture, written by my incre...
As marketing operations professionals I’m sure we’re all familiar with how important it is to be able to show marketing’s contribution to growing revenue. This is why having a Marketo attribution model to tie people and opportunit...
Not quite sure what the difference between a Marketo executable campaign and a Marketo request campaign is and when you should use one over the other? Then you’ve come to the right place. This post will explain the difference, giv...
Marketo webhooks are a powerful way to interact with 3rd party systems in order to unlock a range of functionality that cannot be achieved in Marketo. This post will give you a deep dive into how webhooks are set up, how you can ...
Marketo trigger tokens are a powerful way to extract information about the event that caused a smart campaign to run. This blog post will walk through three examples that show you how to use this information to populate fields, ex...
Hey all - I posted this to LinkedIn today and got an encouraging note to post here as well (thanks, Jonathan!)Over the years, I've implemented a lot of Marketo instances. By the 15th time you do something, it ought to be pretty go...
This blog post will show you all the creative ways you can use Marketo tokens for saving time when building emails, webhooks, and smart campaigns. Marketo Tokens Available Here is a summary of the different token types availab...
Remember that awkward silence when you walk into a store and nobody greets you? Yeah, online shoppers deserve better. In today's digital world, personalized interactions aren't just a courtesy; they're the curtain call. That's whe...
Anyone who has tried to create an email template within Marketo will know what a pain this is! I am going to show you the best way to create Marketo email templates that scale elegantly across different screen sizes and look amazi...
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Most of us, to one degree or another, send “email blasts” (or “sends” or “communications”) as a regular tactic in demand marketing. Email can fit a variety of use cases as a standalone channel, including:Supporting awareness withi...
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In the world of art and cooking, the concept of “upcycling” is not a new one, but has gained traction. Imagine that you are an artist and discover that someone is getting rid of their “junk” (which is in the eye of the beholder) i...
5 Reasons Why Your Stakeholders Should Use Dynamic Chat Marketo Dynamic Chat has emerged as a game-changer, seamlessly integrating into your marketing and sales strategy. Embarking on my journey with Marketo Dynamic Chat has been ...
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Ability to use your Adobe Marketo Engage instance depends largely on how well you understand your database. This is crucial, as knowing what data you have will give you more clarity and ideas on how to run campaigns. If there are ...
In the fast-paced world of marketing, efficiency is the key to success. This blog post delves into the evolution of EMEA marketing efficiencies using Marketo features and how the best practices from the Americas and EMEA regions w...
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Hello Adobe Marketo Engage users,I want to use this blog series to teach people how to write python to start solving some of your Marketo engage issues through the API. I will include resources for how to learn to use python, webi...
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Hello Marketo Engage community, Here are the steps for writing a custom activity into a lead record in Marketo. I pieced together the documentation with the open source github library to get people started. Prerequisites include...
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Marketo released Self-Service Flow Steps (SSFS) last summer and I’ve been shocked that more people haven’t been talking about it. I’ve been working with Marketo over a decade, and for me this is an absolute game changer. I have sp...