Enter stage left, the Merge Field capability. With this feature, Marketo admins now have an UI-driven, out-of-the-box solution for executing database
As a RevOps professional, you may be struggling with SPAM form submissions, keyword matching on job titles to determine personas, or messy open-text f
AI is a powerful tool that can be used to utilize, enhance, or cleanup the data we have in Marketo. We can use AI in our processes moving forward to r
Hi Marketo Community,
@shannonmacq and I presented at the February 2025 Marketo User Group on one of our favorite topics: email operati
AI is reshaping marketing, but where does that leave us as Marketo pros? Are our roles at risk, or are we more valuable than ever? I believe this is
Self Service flow steps (SSFS) are a powerful way to integrate with third party applications and to build custom workflows that can't be achieved in M
Marketers constantly seek smarter ways to build segmentations or profiles for targeting the right audience through the right channels at the ri
Looking to level up and set yourself apart as a Marketo consultant? Passing the new Marketo Certified Architect exam will move you into an elite tier
Tools like Marketo Engage sit at the core of modern marketing and revenue operations. But many teams treat it as a tactical platform—used for e
Preparing for a Marketo certification is never easy and it can be a stressful time especially when you are trying to juggle studying with your 9-5 job
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