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If you’ve spent any time in marketing operations, it is inevitable that you will have heard the question: “why hasn’t {so and so} received this email?” This question can cause us to spend a lot of time on a wild goose chase, espec...
Advancing careers has been on my mind lately since I just started a new job as Senior Director of Demand Operations at F5. Having recently gone through the soul searching process to figure out what I want to do when I grow up, I'...
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Efficiency Gap We were looking for a way to re-use landing pages to track lead sources from multiple events without needing to re-create the pages or forms every time. Whether generating leads at a trade show or soliciting opt-ins...
Have you ever wondered how you can use Marketo's PMCFs for something besides the Chicken or Fish question? There are PLENTY of great ways to utilize these fields, and this video talks through a few examples on how, such as: Nurtu...
A typical day for a Marketo Engage admin can involve juggling any number of projects and an unexpected error can lose you valuable time investigating and troubleshooting. But what if you could get ahead of these issues with a fe...
If you’re preparing to take a Marketo Engage certification test, you may be wondering what it’s like to take it remotely from your own home. I’ve compiled advice that I’ve gotten from other Marketo Engage Champions as well as my o...
Champion Tips and Tricks with Kimberly Galitz In this edition of the Champion Tips and Tricks series, we asked Marketo Champion@Kimberly_Galit1to share her top tips for Basic Field Management in Marketo Engage. Let us...
If there’s one thing we all can agree on, it’s that 2020 has been an unusual year. Whether your company pivoted to an all-digital strategy or you picked up some new skills after experiencing job loss, 2020 has been a time for ch...
Marketo merging or migration: what it takes to move houses🏘 Have you ever thought about what it takes to move Marketo houses? Do you call the movers first? Pack first, then call? Do you need movers at all? Dive into this analogy...
If there’s one thing the world can agree on, it’s that 2020 has been an unusual year. Whether your company pivoted to an all-digital strategy, or you picked up some new skills after experiencing job loss, 2020 has been a time for...
As the Enterprise level Marketing automation platform, Marketo manages your user/customer/prospects information acquired from several sources and maintains that in Marketo for better personalization, segmentation, and reporting. T...
Being a Marketo Champion is amazing - you get previews of new features, a direct line to Marketo Engage product / support / marketing experts, and you’ll join a group of the funniest, most knowledgeable people you'll ever meet. Yo...
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It’s almost Halloween, so this seems like the perfect time to talk about something even more scary than ghouls and goblins: silent problems in your Marketo instance! There is a whole world of issues lurking behind the closed doors...
“During these trying times,” as we get used to “the new normal” and wait for “when all this is over,” landing a job isn’t anything like it used to be. This is exceptionally true in the often under-appreciated MOPS category. Last ...
I'm the last person I ever thought would be writing about working from home. I've dabbled in remote work throughout my career but have never been a 100% remote employee – until now. As many of us transitioned to a virtual work en...
Marketo Velocity Script Editor
I cannot express the number of times I’ve spoken with other Marketo users who are interested in getting started with using Velocity Script tokens, but they have no idea where to start. The truth is, it IS hard to get started, but ...
Whether you’re building one, dozens or hundreds of campaigns a week, there’s always room for error when building detailed Marketo Engage Programs. How do you stop an email from going out to the incorrect audience or ensure you hav...
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.....and there is no 3! It really is that easy. I wanted to write a quick post to talk about Snippets and Dynamic content as they are 2 of my favorite features in Marketo. So lets start at the beginning What are Snippets? When t...
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Communication limits are a hot topic in Marketo. Turns out that many Marketo pros were incorrect about several aspects of communication limits, so we wanted to make sure everyone knew how they actually work! What’s the TLDR? If ...
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Nurtures are a perfect way to engage with buyers who might not be ready to buy, to promote cross-sell and up-sell activities for your current customers, or to re-engage people who have previously purchased from you. Marketo’s enga...
As someone who spends about 90% of my workday in Marketo Engage, Adobe Summit is one of my favorite weeks of the year. Not only do we get to see all of the new features and enhancements coming to the Marketo Engage platform, we al...
For one reason or another, a majority of the leads you acquire will be recycled. Don't let the money you've spent go to waste! Here's how to implement a sweet recycle nurture to make sure you're getting the most bang for your buck...
Any Marketo Admin who has worked with me has heard me scold them to "Make sure to log it in the changelog!" many times. A changelog is a shared spreadsheet where you log any changes made in Marketo that have a global impact—operat...
We are super pumped to recognize the 2020 Marketo, an Adobe Company Champion Alumni class! Similar to the Marketo Champions, Alumni represent generations of some of the best and brightest marketers - and in some cases, folks who h...
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As a Marketo Admin, you need to be aware of any issues that could be impacting your system—whether it’s just in your company’s instance or in the data center where your instance is hosted. In the blog “My Marketo Morning Routine,”...
Hello Marketing Nation! Today we are thrilled to announce the 2020 Marketo Champion Class! This year's applications were more competitive than ever, but we are confident this incredible group of 40 Marketo Engage experts will be ...
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Upon inheriting a Marketo instance, you need to dive in and see what changes are needed to maximize efficiency. Below are three actionable ways to optimize program build, governance, and overall marketing operations across your in...
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As a Marketo admin, your job is to make sure your instance is running in tip-top shape, and it’s important to establish routines to keep your instance healthy.You’ll be done with your Marketo Morning before you’ve drained your cof...
We often think of the end of the year as a time of wrapping up and getting ready for the next year. However, the beginning of a new year might be even more suitable for that. The main reason is that lots of processes have to be fu...
The new year is a great time to think about adding capacity to your team, and it’s often easier to get budget to hire a consultancy than to hirein-house. Bringing in outside help is a great way to add capacity to your team, tackle...

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