The Marketo Champion Program is recognition for experts in the community who demonstrate exceptional knowledge of Marketo, actively share their insights, and contribute to helping others succeed. Champions are seen as thought leaders, often speaking at events, sharing best practices, and engaging in forums to support the wider Marketo community. To qualify, you must actively work with a current Marketo instance, hold a valid Marketo certification, and demonstrate ongoing contributions to the community. When I applied, I worked for a business that had a relatively modest sized Marketo instance with Adobe Dynamic Chat. It’s a myth that if you have more than one product you’re looked on more favourably. I also completed my Master certification – something I always wanted to do! But more importantly I loved to help others; mentoring in the companies I worked at to Expert status and speaking at local and global events.
Although (as it stands!) I am a two-times Champion, you are not guaranteed a place each year. When I reapplied after my first year, I used these requirements: https://nation.marketo.com/t5/champion-program-documents/2024-requirements-amp-benefits-of-the-champ.... The requirements are likely to change each year, so best keep an eye on the Marketo Nation.
Why join? Apart from making lifelong friends and relationships, there are lots of benefits for signing up to be a Champion, here are a few:
- Exclusive Networking Opportunities: Champions gain access to a private Champion Community to connect with other marketing leaders and Adobe experts.
- Speaking Opportunities: Champions are frequently invited to speak at events like Adobe Summit and other Marketo webinars, showcasing their expertise.
- Recognition and Visibility: Champions are prominently featured on Adobe's website and marketing materials, increasing their professional profile.
- Early Access to Features: Champions get exclusive insights into upcoming product updates and beta testing opportunities.
- Adobe Certifications and Resources: Champions receive vouchers for Adobe certifications and access to exclusive training resources to deepen their knowledge.
When to join the program.
It’s important to note that applications are only once a year. To join the program, you’ll need to apply during the annual application window, typically held in late autumn. The process involves showcasing your expertise, your community contributions, and your passion for Marketo. Personally, I joined the Champion Program because I wanted to give back to the community that helped and supported me during my Marketo journey, and this program is an incredible way to do just that.
So why write about it now? Well, that autumn window will be here soon enough and you will need to start to gather evidence to back up your application. So think about engaging with the Marketo community now—answer questions in forums, contribute to discussions, and speak at events. Begin collating examples of how you’ve supported the community, as these will be essential when completing your application. Remember, becoming a Champion is about giving back, and the more you contribute, the stronger your application will be.
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