tgrubb

Marketo's primary metrics for programs are number of successes and new names. We collect those data points in programs we build, and report on how programs and tactics performed on those measures. It would be very useful for marketing planning and optimization to provide slots on the program objec...

After cloning a Program, you often need to make many manual adjustments to Smart Lists and Flow steps to customize the cloned Program. Supporting tokens in Smart Lists and all Flow Steps would allow for modular programs that could be configured with tokens reducing the manual configuration steps

Marketo was built from the ground up on the idea that all fields should be on the person record. Yes, you can pursue a one-to-many design using Custom Objects but they are difficult to use because they are implemented by way of API calls. Features that could solve this: Add new "List Field" Fields ...

There are some obvious small usability improvements that would go a long way to increase user efficiency in Marketo. These are probably posted already, but I am bundling them here in a single ask under the banner of improving usability. Allow Custom Fields in use to be renamedAllow List import to up...

Tokens are really helpful and powerful, but become very difficult to clean up when you’re managing them long term. What would help is a ”Used By” view that shows you all the assets actively referencing tokens, enabling user to identify where references need to be updated or removed.

It’s not currently possible to recover deleted or previously saved versions of programs and assets. To solve this, provide:A change history function on assets and programs that enables you to revert to a previous version, see who made changes/created new drafts, and whenA recycle bin feature - a tem...

Marketo’s current permission structure lacks the nuance required to allow users control in areas that are safe, but restrict them from areas that are not.. What would help are features that provide for:Area and folder level permissions Admin only “lock” functionality on specific programs, smart cam...

One of Marketo’s most innovative ideas in the early days of the company was Revenue Cycle Explorer (RCE), now named Advanced BI Analytics. — Marketo data extracted and transformed to a cloud repository/BI tool dedicated to advanced analytics. It was a good idea ahead of its time, but the product str...