Level 4
Joined the community 02-11-2020
Level 4
San Jose
Chief Strategy Officer, Digital Pi
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Marketo's primary metrics for programs are number of successes and new names. We collect those data points in programs we build, and report on how programs and tactics performed on...
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After cloning a Program, you often need to make many manual adjustments to Smart Lists and Flow steps to customize the cloned Program. Supporting tokens in Smart Lists and all Flo...
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Marketo was built from the ground up on the idea that all fields should be on the person record. Yes, you can pursue a one-to-many design using Custom Objects but they are difficul...
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There are some obvious small usability improvements that would go a long way to increase user efficiency in Marketo. These are probably posted already, but I am bundling them here ...
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Tokens are really helpful and powerful, but become very difficult to clean up when you’re managing them long term. What would help is a”Used By” view that shows you all the assets ...
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It’s not currently possible to recover deleted or previously saved versions of programs and assets. To solve this, provide: A change history function on assets and programs that e...
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Marketo’s current permission structure lacks the nuance required to allow users control in areas that are safe, but restrict them from areas that are not.. What would help are feat...
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One of Marketo’s most innovative ideas in the early days of the company was Revenue Cycle Explorer (RCE), now named Advanced BI Analytics. — Marketo data extracted and transformed ...
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