Extend the functionality of the Program Member Custom Field (PMCF) values to be used as Tokens within the content of an email/landing page.
Example 1: You capture a value for an ad-hoc field (like number of accompanying guests, preferred time to call) and want to put these details in a triggered confirmation email reconfirming form field values.
Example 2: A specific value per person needs to be added to an email (field/value is not part of normal CRM sync). Risky to add this to a 'burner'/temporary field at the person level, so imported into a PMCF field to limit risk of other programs referencing this field and value then added to email as a token.
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