I know this one is a hard one. Yet, take into account that, in order to comply with GDPR, we are all implementing Double-Opt-In processes on our Marketo instances, the second step of which is based on email clicks.
The number of people that see links scanner triggering false clicks on emails is clearly increasing since Devraj Grewal post 2 years ago (Email was clicked before it was delivered? It's a link scanner ), down to Courtney Grimes's blog article . And so far, no really satisfactory solution has been found, despite all the creativity and research from community members (look at Dan Stevens's 45 minutes wait step here or Sanford Whiteman multiple contributions on this)
This means that we are going to confirm opt-in based on link scanner clicks... Sounds bad, don't you think?
So, we really need Marketo to invest into Link Scanner-Proof email click detection. Maybe combining clicks with user agent detection, rapidity/multiplicity of the clicks, email address domains and a little of AI/deep learning (leveraging the trillions of email click events registered in Marketo systems) could lead to a much better reliability
You must be a registered user to add a comment. If you've already registered, sign in. Otherwise, register and sign in.