Real time updates via AdBridge to Facebook, Google

Real time updates via AdBridge to Facebook, Google

The AdBridge ability to send a smart list / list over to Facebook Custom Audiences, LinkedIn, or Google Customer Match is great. But you still need to manually put these over to ensure it stays relevant. Wouldn't it be great if you could set it to keep the audience in sync hourly/daily? Or even in real time?

Then, you could automatically drop customers out of ad sets when they have purchased, for example.

18 Comments
Grégoire_Miche2
Level 10

Justin Cooperman​,

is this planned somewhere in the future?

-Greg

Justin_Cooperm2
Level 10

It’s something we’re excited about, as part of the long-term vision for enhancing our Paid Media integrations. No committed release date as of yet, but Frank Passantino can keep you updated as we have more details to share.

Justin

Phillip_Wild
Level 10 - Community Advisor

Justin Cooperman if we need to crowdfund it, I'm game. I will contribute $10 towards the cause!

Dan_Stevens_
Level 10 - Champion Alumni

I thought this was already part of the AdBridge solution.  I guess not.

Grégoire_Miche2
Level 10

Hi Dan,

It possible to push targets to the socials through adbridge, but a Marketo user has to get to the list or smart list and push a button.

The idea here is that it should be automated.

-Greg

Stephanie_Sweet
Level 2

This is absolutely needed to make the AdBridge functionality useful for TOFU digital nurtures.

Anonymous
Not applicable

Agreed!

Phillip_Wild
Level 10 - Community Advisor

I've built a Google API connection to correct this, and hopefully Facebook will be done shortly too. It's not super straightforward, but that's the only way to do it Unless you want to spend the rest of your life refreshing lists manually.

Anonymous
Not applicable

Was there any progress on this during 2018? Any potential release date? Thanks!

Stephanie_Sweet
Level 2

Philip, is that something you can share a "how-to" on?