Hi Latha, can you verify that you've activated Marketo at the event level/session level? This is required for info to push: https://developers.cvent.com/documentation/marketo-integration/integrating-marketo-in-an-event/activating-marketo-for-an-event/ ... View more

You can manually import data from Marketo to Cvent, but the native integration is uni-directional from Cvent to Marketo. ... View more

You can sync a single custom field to Marketo via Cvent. If you're looking for event paid info, this would be your best bet.    When in your Cvent account, go to: Admin > Integrations > Push API Integrations > select a Marketo configuration > Field Mappings To do this: Click   Save. Click   Actions   and select Retrieve Marketo Fields.   All standard and custom object fields will be retrieved and displayed. The following fields will be displayed: Marketo Field: The name of each Marketo field. Marketo Object: “Lead” or the name of the custom objects you have retrieved.   In Marketo, if you make any changes to the fields of the custom objects, you will need to retrieve the fields again. Required in Marketo: Indicates whether the field is required to be filled out for leads in Marketo. Default in Marketo: Indicates whether the field has a default value in Marketo. Default Export Value: Only used when a new lead is created in Marketo and the mapped Cvent field is empty. Cvent Field: A corresponding Cvent field that the Marketo field is mapped to. For each Marketo field retrieved, click […] and then select the Cvent field that will be mapped to it. After you have set up your field mappings, click   Save. Note: When data is being copied, text will be truncated if it exceeds the character limit of the field it is being mapped to. Tip: Use a default export value for a Marketo field if: The field does not have a corresponding Cvent field The value of the field should not change when it is transferred from Cvent to Marketo Developer info here: https://developers.cvent.com/documentation/marketo-integration/enabling-marketo-integration-for-your-account/setting-up-your-configuration-details/field-mappings/  ... View more

Thanks to @Robert_Nichols1 for the tag! ... View more

Hello! I work at Cvent and we use this integration extensively, so I am happy to help. The setup is for the most part configurable.   First thing - look at all of this documentation as it has step-by-step guides for setup: https://developers.cvent.com/documentation/marketo-integration/   Key suggestions for set up: 1. Determine what information from Cvent you need in Marketo, and how you will use it (I suggest using the same universal fields or codes to ensure consistency across all events.) 2. Think through your desired lead flow of someone who registers for an event - what do you want to happen once they register? Attend? Post-show outreach? When will you pass this lead to sales? 3. Set up event programs in Marketo, with sub-sessions 4. Ensure your program statuses are actionable and make sense   For the core Cvent Event Management - Marketo integration, we use two custom objects. One is for Event-level details, and the other is for Session-level details. For each of these custom objects, you can push information on registration and attendee status, as well as custom details. We leverage this information for scoring, nurture programs, etc.   You can leverage any information in Cvent and you can choose what to sync., as well as field mappings for native and custom fields.  You can sync multiple Cvent accounts to one Marketo instance, or vice versa. ... View more

Marketo, this is so important for customers. We can't leverage tags at scale until this functionality is available. ... View more

This is really helpful, thanks so much for taking time to share! ... View more

Philip, is that something you can share a "how-to" on? ... View more

This is absolutely needed to make the AdBridge functionality useful for TOFU digital nurtures. ... View more

You may have a campaign backlog causing this delay - do you have a high number of trigger campaigns? Try to update these to batch campaigns (we're working on this now to improve performance). A large number of activities in a short period can lead to backlog. ... View more

This is a known Javascript issue with Marketo Sales Insight, particularly for Google Chrome. I reached out to Marketo support and they suggested we upgrade to the latest version of Sales Insight, which supposedly fixes this issue: You can upgrade here: https://appexchange.salesforce.com/listingDetail?listingId=a0N30000001SVZmEAO Instructions for the upgrade process are noted here: https://docs.marketo.com/display/public/DOCS/Upgrade+Marketo+Sales+Insight+for+Salesforce1 ... View more