Stephanie_Sweet
Level 2
Sandwich, MA
Senior Manager, Marketing Automation
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04-21-2020
02:22 PM
Hi Latha, can you verify that you've activated Marketo at the event level/session level? This is required for info to push: https://developers.cvent.com/documentation/marketo-integration/integrating-marketo-in-an-event/activating-marketo-for-an-event/
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01-29-2020
07:57 AM
You can manually import data from Marketo to Cvent, but the native integration is uni-directional from Cvent to Marketo.
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01-29-2020
07:52 AM
You can sync a single custom field to Marketo via Cvent. If you're looking for event paid info, this would be your best bet. When in your Cvent account, go to: Admin > Integrations > Push API Integrations > select a Marketo configuration > Field Mappings To do this: Click Save. Click Actions and select Retrieve Marketo Fields. All standard and custom object fields will be retrieved and displayed. The following fields will be displayed: Marketo Field: The name of each Marketo field. Marketo Object: “Lead” or the name of the custom objects you have retrieved. In Marketo, if you make any changes to the fields of the custom objects, you will need to retrieve the fields again. Required in Marketo: Indicates whether the field is required to be filled out for leads in Marketo. Default in Marketo: Indicates whether the field has a default value in Marketo. Default Export Value: Only used when a new lead is created in Marketo and the mapped Cvent field is empty. Cvent Field: A corresponding Cvent field that the Marketo field is mapped to. For each Marketo field retrieved, click […] and then select the Cvent field that will be mapped to it. After you have set up your field mappings, click Save. Note: When data is being copied, text will be truncated if it exceeds the character limit of the field it is being mapped to. Tip: Use a default export value for a Marketo field if: The field does not have a corresponding Cvent field The value of the field should not change when it is transferred from Cvent to Marketo Developer info here: https://developers.cvent.com/documentation/marketo-integration/enabling-marketo-integration-for-your-account/setting-up-your-configuration-details/field-mappings/
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01-29-2020
07:47 AM
Hello! I work at Cvent and we use this integration extensively, so I am happy to help. The setup is for the most part configurable. First thing - look at all of this documentation as it has step-by-step guides for setup: https://developers.cvent.com/documentation/marketo-integration/ Key suggestions for set up: 1. Determine what information from Cvent you need in Marketo, and how you will use it (I suggest using the same universal fields or codes to ensure consistency across all events.) 2. Think through your desired lead flow of someone who registers for an event - what do you want to happen once they register? Attend? Post-show outreach? When will you pass this lead to sales? 3. Set up event programs in Marketo, with sub-sessions 4. Ensure your program statuses are actionable and make sense For the core Cvent Event Management - Marketo integration, we use two custom objects. One is for Event-level details, and the other is for Session-level details. For each of these custom objects, you can push information on registration and attendee status, as well as custom details. We leverage this information for scoring, nurture programs, etc. You can leverage any information in Cvent and you can choose what to sync., as well as field mappings for native and custom fields. You can sync multiple Cvent accounts to one Marketo instance, or vice versa.
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10-14-2019
01:31 PM
Marketo, this is so important for customers. We can't leverage tags at scale until this functionality is available.
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06-06-2019
08:44 AM
I am trying to locate a list of standard values/outputs for Inferred address fields. I know that these are populated from WhoIs databases, but I am unable to locate a list of standard values. Does anyone have this available to share? Example: Inferred Country could say USA or United States.
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12-31-2018
07:40 AM
This is really helpful, thanks so much for taking time to share!
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12-20-2018
02:16 PM
Philip, is that something you can share a "how-to" on?
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12-12-2018
04:44 AM
3 Likes
This is absolutely needed to make the AdBridge functionality useful for TOFU digital nurtures.
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12-10-2018
03:05 PM
Currently Cvent does not have an integration point specifically for when an invitee is substituted. In Cvent when a person is substituted their entire registration is taken over by the person who substituted. However, on the Marketo side there should not be any changes/updates to a lead’s information. If the substituted registrant is a new lead, when a triggered action is done a new lead will be created. For example, if Mary substituted John’s registration and Mary ended up cancelling and you have that integration point active, John’s lead information will not be touched by Cvent, Mary will either be created as a lead or her information will be updated. In terms of best practices with the integration, it is recommend to have campaigns or lists for each of your integration points. This will help you organize your leads within Marketo, so you know which events people registered for and send emails based on those events in Marketo. In addition, if you are adding registrants to lists when they are registering, make sure to remove them from that list when they cancel.
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12-10-2018
03:04 PM
With the Marketo integration with Cvent, you are able to pull information from Marketo to pre-populate fields for your registrants that are found within your database. In addition, you can assign registration types based on fields you have in Marketo. You can create logic within Cvent to look at certain fields in a lead’s profile to assign registration type. Unfortunately if any activity does happen in Marketo, there is no trigger within Cvent to look at that activity to sync the data.
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10-05-2018
06:58 AM
3 Likes
Cvent documentation here: Event Management Archives - Cvent | Developer Hub
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07-12-2018
08:24 AM
1 Like
You may have a campaign backlog causing this delay - do you have a high number of trigger campaigns? Try to update these to batch campaigns (we're working on this now to improve performance). A large number of activities in a short period can lead to backlog.
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06-28-2018
11:22 AM
14 Likes
Hi all! We are trying to reduce the thousands of trigger campaigns running in our Marketo instance. Today, there is no out of the box solution for trying to find all active trigger campaigns and their membership. Right now the process is incredibly manual and requires multiple reports. If the campaign inspector showed membership for each campaign, this would be a good first step. Next, it would be ideal to identify what pieces of a campaign are based on triggers/batch. This report would make it easier for us to evaluate which trigger campaigns we should focus on switching to batch campaigns.
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- Find more ideas tagged with:
- marketing reporting
- reporting
- scheduled batch campaign
- speed
- trigger campaigns
- trigger cleanup
06-26-2018
07:26 AM
This is a known Javascript issue with Marketo Sales Insight, particularly for Google Chrome. I reached out to Marketo support and they suggested we upgrade to the latest version of Sales Insight, which supposedly fixes this issue: You can upgrade here: https://appexchange.salesforce.com/listingDetail?listingId=a0N30000001SVZmEAO Instructions for the upgrade process are noted here: https://docs.marketo.com/display/public/DOCS/Upgrade+Marketo+Sales+Insight+for+Salesforce1
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