I would do this with triggers when the CTAs are completed, adding people to lists of each individual CTA (I.e. "Completed CTA 1; Completed CTA 2" etc.) static lists.   Then I'd do a single batch with a choice step basically saying, if they're on CTA 4 list, Send CTA 5 email, if they're on CTA 3 list, send CTA 4, and all the way backwards down the list.    Getting the right people to flow through that might be the tricky part since you only want people who have just been added to any list above a list they're already on (if that makes sense). But that, to me, seems like maybe the easiest way to work through it!   ... View more

Hey Again -- Looks like you should reach out to your Marketo Engage CSM, or your Marketo Admin if that isn't you. Your CSM can get you setup as an authorized contact. Thanks! ... View more

Hello!   A very common scenario! Easiest (in my personal opinion) is using Velocity script tokens. You could either 1) create all of the ICS links inside of a token, then show or hide the ics link based off of your field values (so for each event, if EVENT_NAME1="1", show ICS link), or 2) I've seen some people use velocity tokens between content section to actually comment out sections that should be hidden for specific segment values. The 2nd option would (I think) allow your users to still edit the content in the Marketo email editor, but you'd basically bookend each section of content with your script token that either adds or doesn't add the <!-- at the start and the --> at the end.   Here's a   blog I wrote recently about getting started with Velocity   if you've never used it.  Here's a   discussion from a while back   talking about the second solution I talked about above. ... View more

Hello!   A very common scenario! Easiest (in my personal opinion) is using Velocity script tokens. You could either 1) create all of the content blocks in a token, then show or hide the section based off of segment values, or 2) I've seen some people use velocity tokens between content section to actually comment out sections that should be hidden for specific segment values. The 2nd option would (I think) allow your users to still edit the content in the Marketo email editor, but you'd basically bookend each section of content with your script token that either adds or doesn't add the <!-- at the start and the --> at the end.   Here's a blog I wrote recently about getting started with Velocity if you've never used it.  Here's a discussion from a while back talking about the second solution I talked about above.   Good luck!  ... View more

Happy to help! You're basically talking about a preference center. If you search community, lots of discussions around preference center best practices, but at the end of the day it's basically a landing page with a Marketo form. Biggest hiccup is the pre-fill not being an always-on thing anymore, which forces the need to either 1) Use Sandy's workaround, or 2) add an "email" field to your form so Marketo knows which user is submitting the preference updates.  ... View more

Yep! All of the email filters (Was Sent, Opened, Clicked, etc.) have a constraint of Test Variant that you can use to filter for people who received which version of the email.    If you're looking for people, Smart List using this filter will return the users who received that version of the email. If you're looking for email performance, you can run an Email Performance report and use a Smart List filter of "was delivered" or "was sent" email with your test variant constraint to view the performance of any version of the email.     ... View more

Yea, the PEOPLE total INCLUDES the Blocked people. You'd do the subtraction to get the actual number that will receive the email.    A lot of firms create high level segmentations that basically categorize people as 'marketable' or emailable or something, then use that on all their emails in addition to their normal smart list filters. In that segmentation, you'd basically mark anyone who's unsubscribed, suspended, email invalid, etc., as non-marketable, so that "BLOCKED" number becomes 0 all the time.    ... View more