There should be a flow action to merge leads.
I realize there are complexities involved with potential field value discrepancies between the winning and losing lead(s) but if people have the confidence that the leads should be merged then this should be an option.
It would be nice if Marketo could build a graphic interface to automate merging, where rules can be set for conflicting field values, as opposed to having to pay for 3rd Party services.
Duplicates are such a big issue for a lot of people using Marketo and besides using a 3rd party or using Zapier or Python to do the merging people do not have a lot of options for automating merging or merging in bulk.
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