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While standard KPIs are useful, many marketers know that more granular insights are crucial for understanding what truly impacts performance. Currently, I’m manually compiling additional data into a separate spreadsheet because Marketo’s reporting doesn’t provide certain key details. Here’s (some of...
This is a pretty simple optimization, but I would love to be able to just click on a smart list and see how many people there are just like in a static list or smart campaign. Just having it appear somewhere in the "Status" tab. Having to click on the "People" tab in a smart list and wait for all th...
Hey op! Just a tip to help you for the time being, but I like to add the form number in the naming convention so I can search both ways, for example:WF-####-Contact UsWF-####-Request a Demoetc.It's saved me a lot of time when creating campaigns and building web pages 🙂
https://experienceleague.adobe.com/en/docs/marketo-measure/using/marketo-measure-tracking/setting-up-tracking/definition-of-marketo-measure-web-sessions#:~:text=Marketo%20Measure%20sessions%20will%20end,of%20inactivity%20the%20session%20ends.*Sessions will end after 30 minutes on inactivity.
I can't find any documentation that defines what a web page is in Marketo. For example, when someone stays on a page for +10 seconds, The would qualify as a visit? I saw that a session is 30 minutes in Marketo, but I am not certain those are the same things. Any additional info would help, as we are...