Ideas

Hi Team,   I’m currently working on a requirement related to interaction aging buckets. The idea is to categorize leads based on their most recent engagement in Marketo and assign them to corresponding buckets. I’ve created a text field for the interaction bucket, which I’ll start populating once the full solution is ready.   To determine the appropriate bucket for each lead, I’m using the Marketo activity log to track opens and clicks. This helps us identify the least engaged leads and allows us to tailor specific campaigns or strategies for them. For context, we also have a custom rule that marks a lead as ineligible if they haven’t engaged for over 18 months. By implementing these buckets, we can be more mindful of engagement levels and run targeted re-engagement strategies.   Below are the bucket ranges we’ve defined: My question here is : For example, in the 121–150 day bucket, I’m seeing leads who have interacted in the last 30 days, which is causing confusion. I’ve created the buckets as per the below screenshot, and they work fine in some scenarios and not all. I suspect the issue could be something related to contacts with multiple opens/clicks. Currently, I’m using “opened AND not opened” conditions within the bucket, but it seems some leads are still being included incorrectly. My goal is to only include leads whose interactions fall strictly within the bucket’s date range , so that we could categorize them in those bucket , lets say ..if they multiple opens then last open should be considered so have those buckets updated based on last interaction. Could you advise what adjustments are needed to achieve this?   Do let me know in case of anything Regards, Akshat   ... View more