The tokens for interesting moments are a fantastic tool for sharing marketing engagement data at scale. With more and more MarTech integrating with Marketo via custom activities, it would be very helpful if when triggers are created for scoring these activities (such as Vidyard video views), that the trigger listening for the custom activity can enable the custom activity data to be used as tokens in your smart campaign.
For example.
Trigger: Watches Vidyard Video -- Percent viewed is 0.75
Flow:
Change Score - Behavior -- {{my.B - Video View}}
Interesting Moment: Milestone -- Watched video {{trigger.Player Name}}, Percent Watched: 75%, Video Length: {{trigger.Video Length}} seconds.
Where the attributes "Player Name" and "Video Length" are attributes of the custom activity: Vidyard Video View which is listened to in the trigger.
.png)