Custom Activity Triggers: Enable {{trigger.}} tokens for Interesting Moments

Custom Activity Triggers: Enable {{trigger.}} tokens for Interesting Moments

The tokens for interesting moments are a fantastic tool for sharing marketing engagement data at scale.  With more and more MarTech integrating with Marketo via custom activities, it would be very helpful if when triggers are created for scoring these activities (such as Vidyard video views), that the trigger listening for the custom activity can enable the custom activity data to be used as tokens in your smart campaign.

 

For example.

Trigger:  Watches Vidyard Video -- Percent viewed is 0.75

Flow:  

Change Score - Behavior -- {{my.B - Video View}}

Interesting Moment:  Milestone -- Watched video {{trigger.Player Name}}, Percent Watched:  75%, Video Length: {{trigger.Video Length}} seconds.

Where the attributes "Player Name" and "Video Length" are attributes of the custom activity: Vidyard Video View which is listened to in the trigger. 

 

1 Comment
Kenny_Elkington
Marketo Employee
Status changed to: In Production

@Chris_Willis1 We enabled this earlier this year with the Trigger Tokens for Any Attribute feature.  You should be able to access your custom activity values in campaigns this way