Account-Based Marketing Virtual User Group

Darrell Alfonso in Account-Based Marketing Virtual User Group7 hours ago (Show more)

We'll be talking about some ABM tips in tricks in our next virtual user group if anyone wants to join and listen in. This meeting is virtual, so webinar style, you don't have to be in LA to join in Marketo Pro Tips to Help Take Your Marketing Ops to the Next Level

Stephanie Locke in Account-Based Marketing Virtual User Group6 days ago (Show more)

Creating tasks in SalesForce from specific campaign triggers in Marketo

Today we auto-create tasks in SalesForce for follow-up on campaigns that are in Marketo. I am not sure how to link the SalesForce campaign to this auto-created task within Marketo. What happens is that the task comes into SalesForce under the lead but it isn't linked to anything, so you can't tell what it is from. I'm fairly new to this. … (Show more)

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Darrell Alfonso (to Stephanie Locke) 7 hours ago (Show more Show less)

Stephanie Locke the create task flow step in Marketo has a number of places where you can populate campaign information. See screenshot. Does that help? or are you asking for something different? By the way, you should move this to Products, there are more people there that can weigh in, and is typically the place where you would ask questions…

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Darrell Alfonso in Account-Based Marketing Virtual User Group3 weeks ago (Show more)

Effective account-based plays and programs

Would love to hear some examples of multi-step, multi-channel ABM plays and programs that have been working well for you. How are you mixing in emails with phone calls? And how are you accomplishing that with Marketo? Joe Reitz Tara Slover Prash Shenoy

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Arvin Poole (to Joe Paone) 1 week ago (Show more Show less)

Thank you Joe. This is very helpful. Yes, having a holding period to provide time for the recipient to update/confirm their address also confirms their interest :-)

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Samantha Patterson in Account-Based Marketing Virtual User Group2 weeks ago (Show more)

ABM Playbook

Get in-the-trenches account based marketing tactics that drive engagement. - Account selection and mapping tactics - Multi-channel ABM plays - Real world examples

Dan Stevens

in Account-Based Marketing Virtual User Group2 weeks ago (Show more)

Account Insight plug-in (Chrome) costs/validation

We learned today that it will cost $120/user per year to get access to the Account Insight plug-in (Marketo ABM is also required). It should be noted that if you have ABM and MSI, the charge is for any seats needed beyond your MSI seats. If you don't have MSI, the charge begins with the first seat requested. My question is as follows: let's… (Show more)

Janet Dulsky in Account-Based Marketing Virtual User Group1 month ago (Show more)

Tell Us What You Think About The ABM Virtual User Group

1 total vote

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Darrell Alfonso (to Janet Dulsky) 3 weeks ago (Show more Show less)

Love it! Nice one!

Doug Marshall in Account-Based Marketing Virtual User Group1 month ago (Show more)

Who Among You Are Using Account Hierarchies?

Account Hierarchies allow you to create parent-child relationships between accounts; usually in your CRM system. I am considering enhancing our ABM product to support these hierarchies, and I'd like to learn more from you about how you and your teams use hierarchies in practice.

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John Muehling (to Doug Marshall) 1 month ago (Show more Show less)

Hi Doug, Yes, I have time Friday (anytime between 9-11am or 12-3pm). Let me know what works. I also have a response started for our convo last Friday, but needed to check a few things before I finished it. So, hopefully that will help drive/frame more of our convo on Friday. John

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Darrell Alfonso in Account-Based Marketing Virtual User Group2 months ago (Show more)

Is the virtual ABM group meeting up at summit?

I remember seeing a post about it somewhere, can't find it anymore.

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Miki Weiser (to Darrell Alfonso) 1 month ago (Show more Show less)

I think you meant this: https://nation.marketo.com/message/159579-13-account-based-marketing-sessions-summit-check-them-out however - it's already passed (April).

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Janet Dulsky in Account-Based Marketing Virtual User Group2 months ago (Show more)

So, Your Company Is Implementing an ABM-Based Strategy

What technological tools/solutions does the Sales team need to make it successful? In many ways, ABM has put a spotlight on innovation in sales organizations. Although ABM includes the word “marketing” in its name, the strategy is ultimately about driving sales and revenue. In companies that are getting it right, ABM is having a profound impact… (Show more)

Janet Dulsky in Account-Based Marketing Virtual User Group2 months ago (Show more)

Top Five Ways Sales and Marketing Teams Must Align for ABM Success

One of the recurring themes in any conversation about creating a successful ABM strategy is the need for alignment between Sales and Marketing. The problem: most people have heard this statement so often over the years, it has become a cliché. Companies understand the need to align Sales and Marketing like a teenager knows he needs to clean his… (Show more)

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