Account-Based Marketing Virtual User Group

Annika Helmrich in Account-Based Marketing Virtual User Group2 months ago (Show more)

Recommendations for ABM Strategy Consultant?

We have Marketo's ABM module but we need an experienced consultant to help us with our ABM strategy from a holistic point of view so that we can scale our ABM operations. Does anyone have any recommendations? Thank you in advance!

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Inga Romanoff (to Annika Helmrich) 4 days ago (Show more Show less)

Hi Annika, I highly recommend Digital Pi for ABM, they can help carving out strategy and execute as well.

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Spencer Phillips in Account-Based Marketing Virtual User Group3 months ago (Show more)

A Perfect Platform? Does It Exist?

Hello Community, I have been tasked to research and identify one platform to help my start up meet its needs with starting ABM. There are three basic components that we are looking for in said platform: Sales Intelligence (best fit accounts, list of accounts that comprise TAM, look a like accounts based on fit, etc) + Intent (specifically… (Show more)

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Spencer Phillips (to Devin Ellis) 3 months ago (Show more Show less)

Hi Devin, Thank you for the response. I also saw that Forrester report. I'm curious - which other vendors are you considering for ICP?

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Caitlin Findley in Account-Based Marketing Virtual User Group3 months ago (Show more)

Creating custom links for ABM accounts

ABM has been a major initiative on the team, and we're working on expanding our efforts. For previous campaigns, we've uploaded lists of contacts and pulled custom links for each person, with the flow being to add the person to a Salesforce campaign once the link was clicked, along with triggering an email to the contact and a notification to… (Show more)

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Chelsea Kiko

(to Caitlin Findley) 3 months ago (Show more Show less)

Hi Caitlin - I haven't personally done this for a client or myself, but I feel like you could just set up an operational program where you have a trigger that says 'clicked link in email (email is any or whatever email you want)' AND company is (insert company name) or you can even use the domain for the company emails as a catch all (so email…

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Taylor McCarty in Account-Based Marketing Virtual User Group5 months ago (Show more)

Questions about Marketo's ABM tool

I tried to get some answers from our success rep, but wasn't able to get much other than the recommendation that we buy some consulting/support hours. So I wanted to see if I could get some help and answers from you all in the community. Some of these questions are rather basic and there may be answers out there, but I haven't found them yet, so… (Show more)

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Monica Cordova (to Taylor McCarty) 5 months ago (Show more Show less)

Hi Taylor, I hope you find these responses helpful. Please keep in mind that I haven't used Marketo's ABM tool in 8 months so there might have been some updates that I am unaware of. 1. Does the ABM object in Marketo sync to the account object in SFDC, similar to how people in Marketo sync to a SFDC lead/Contact object? -No, the ABM…

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