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Amber Javaid
You already have a unified platform to effectively target the RIGHT accounts and keep them engaged. Download our new Definitive Guide to Account-Based Marketing to learn how your organization can take its ABM strategy to the next level with advice and best practices from over 12 industry thought leaders.   DOWNLOAD NOW Check out the guide to… (Show more)
Janet Dulsky
The implementation of any new business strategy often seems overwhelming. Getting from A to B can involve hundreds of steps, over a period of months or years, that impact nearly every department in a company. In all the details, it can be difficult to discern what’s critical and what’s not. What elements of the strategy, if not done right, can… (Show more)
Janet Dulsky
How one technology company is leveraging Marketo ABM and “hourly” conversations between sales and marketing to multiply deal size and shorten the sales cycle   Every so often in business, there is a fortunate alignment between a company’s existing product and surging market interest. When this occurs, the challenge for sales and marketing teams… (Show more)
Scott Wilder
  By: Heidi Bullock Posted: July 18, 2016 | Targeting and Personalization   Okay, so maybe account-based marketing (ABM) isn’t quite as viral as Pokémon Go, but I would say that ABM is a close second in the B2B marketing world! But what does this mean for you as a marketer? What do you need to know about ABM? Why does it matter? How do you know if…
Janet Dulsky
This year at the Marketing Nation Summit, we will have 13, yes 13, Account-Based Marketing (ABM) sessions! One of these sessions is actually a meet up where you can hang out with other like-minded marketers and experts from Marketo and talk about your ABM use case.   Please note that this year you will need to register for each session you want… (Show more)
Dan Stevens
Are any of you noticing that the flames/stars next to the top people are misleading?  For example, here's a view for one of our named accounts:   When I click on the first one to look at their activity log, the most recent activity is from 2015:  
Katie Pope
Hi Raleigh-Durham people! Our Q1 (sort of late) meeting will be on April 19th at 6pm at Citrix in downtown Raleigh. Please RSVP on this event - we will notify Citrix that you are coming so you can park in the deck. If you forget to RSVP, you can still come, but parking will be on your own!   We will be hearing from Josh Abrams at Marketo. He will… (Show more)
Amber Javaid
Register Today   Hello Chicago MUG!   We've got a new date for our MUG meeting! Our special event will feature Marketo presenter Greg Ryan, peers from the Marketing Nation, and every B2B marketer’s favorite topic – account-based marketing (ABM)! Come enjoy great networking and insightful discussion with fellow Marketo users, experts and champions.…
Tara Slover
Andrew Hull and I hosted a webinar on Marketo Account-Based Marketing, From Strategy to Launch back in December.   Click here to view   I'd love to hear what you all think! Is there anything you've been looking for in an ABM webinar, whitepaper or eBook that you feel has been missing? What unanswered questions do you have about an Account-Based… (Show more)
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