Our company Datajoin solves for this with our easy "Micro Integrations", even if you don't have an AAM license.
For moving data from Marketo to Adobe Analytics you can:
Sync a Smart List or Static List to Adobe Analytics
Sync any Lead attributes to Adobe Analytics matched visitors (job title, lead status, etc.)
Sync any events to matched visitors (when the lead was created, became an MQL, etc.)
For moving data from Adobe Analytics to Marketo you can:
Get all rich web behaviors from AA into Marketo custom activity / object tied to the lead such as:
Ungated PDF downloads
Watched an on-demand demo (to completion)
Used a pricing calculator
Watched a recorded webinar (25-50-100%)
Started a purchase form but abandoned
And many more ...
Check out our links to learn more. We do have a free tier so you can see how it works for yourself. Let me know if any questions.
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Here's an easy way to get this data from the Marketo API.
I've worked with many Marketo teams and one thing on their wishlist is to be able to piece together the customer journey using data inside of Marketo. This is typically for the purpose of:
Gaining insights into which activities and content are driving funnel progression
At the time of writing this article, the Marketo UI does not provide an easy way to show this data. However the API allows for pulling this data and then you can feed this into Excel, a database, or any visualization tool to start extracting insights.
Here is my bitbucket link to a simple Python script you can use to pull this data from the API.
Test with one day's worth of data first.
And here is the requirements.txt file to be able to run that script using Python 3.
This will output a CSV file that looks like this:
Rather than pull all activity types into the dataset, I would focus on key customer journey touch points such as:
Email Sends, Opens, Clicks
This will help keep the analysis focused, the data sizes smaller and the reporting and analytics faster.
Feel free to reach out with any questions on this and happy analyzing!
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At Datajoin, we’re building Micro Integrations that take all the systems your teams are already using (Salesforce, Google Ads, Adobe EC, Marketo, Mailchimp, etc.) and seamlessly integrate them together. Rather than centralizing data from these systems in one hard-to-reach location, our Micro Integrations push customer-level data between systems–giving you access to vital operational data right in the tool you’re already using (no dashboard required). Go to datajoin.com to learn more.
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