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@Paige_Huh I know teams want to do this for various reason (longer storage, central reporting in GA, etc.) If you're interested in this for yourself, I'd be happy to talk you through the process to create an API connection to send your Marketo email metrics into GA4.
@Guitarrista82 I agree with what a lot of what @Darshil_Shah1 mentioned. Personally I would dump it all into a data warehouse to store it long term, combine with other data, build reporting on top of, etc. That said, I understand that some teams will use their web analytics as a central repository o...
Not sure if you are still facing this issue @Nivesha but if you have already done the Adobe org mapping , I'd be happy to talk to you about you can get this into Marketo.
Hi @Alok_biswas , Maybe you could look at the page view query params in the lead activity? Create a list of all those whose page url contains utm_source=google and also submitted a form?
Hi Manisi, Our company Datajoin solves for this with our easy "Micro Integrations", even if you don't have an AAM license. For moving data from Marketo to Adobe Analytics you can:Sync a Smart List or Static List to Adobe AnalyticsSync any Lead attributes to Adobe Analytics matched visitors (job titl...
Here's an easy way to get this data from the Marketo API. I've worked with many Marketo teams and one thing on their wishlist is to be able to piece together the customer journey using data inside of Marketo. This is typically for the purpose of: Gaining insights into which activities and content ar...