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Our team at Trupanion is looking for a Marketo experienced marketing guru.Share or apply here soon! https://jobs.jobvite.com/trupanion/job/o91KdfwR If this isn't the best place to post, please let me know - and where you'd recommend to post to get some fantastic Marketo-experienced candidates.
Wanted to provide an update on how this is going so far.We've been slowly ramping up the volume for the last week, with the biggest volume jumps occurring over the new few days.Open rates have held strong, as well as a low unsubscribe.Our Sender Score had not moved until today, dropped from 99 to 97...
Thank you @SanfordWhiteman - this makes perfect sense. Not sure I have any leverage in negotiating the audience, size, or how quickly we'll be asked to push the entire volume out. Any other tips/strategies you might recommend for me attempting to execute this? If not, you've already thoroughly hel...
Understanding your point (I think) about opens/clicks happening automatically (images being downloaded or bots clicking) - but not sure what else we could look for to prove, could you enlighten me? Regardless, I'm not feeling great about a blast to a list of leads who have (albeit automatically) op...
@SanfordWhiteman - they'll be giving us a list, but I built a prospective list I suspect they will be giving us and it looks like ~25% may have opened or clicked an email in the past 6 months. So, not relatively recently engaged - in my opinion.
@SanfordWhiteman - normally ~30k/day to ~50-90k/day (starting with adding 20k on day 1, and building up to 60k/day in less than 2 weeks).This is the current hypothetical they are proposing we do. I've proposed splitting between our marketing IP and a separate IP that is hosted in our backend system ...
Thanks @SanfordWhiteman , as we've all seen - they want to send out an massive 'here's what we're doing about this situation' email to every member we have in our database (which results in 4x our normal daily volume for ~7 days). Their opinion is it doesn't feel 'operational' enough, so it would be...
(I'm not sure I have the right board for posting - please guide me to a more appropriate place) Given the current environment, we are being asked how it would be possible to email out a blast that would increase our normal daily email volume by ~300% (for ~7 days). I'm extremely alarmed (as I'm sure...
Thank you Sanford - that makes complete sense now (I was not aware that using a token for custom objects is actually referred to as velocity - email scripts).
We are attempting to use custom object tokens on a Marketo landing page, which appear to work when we provide a link to the Marketo landing page in an email, however the tokens do NOT appear to work when we send a link to the Marketo landing page via a webhook (text message). Any idea how to get thi...