How to create Trigger Follow-up emails for anyone that opened/clicked a scheduled batch email after 5 minutes?

hcameronscott
Level 1

How to create Trigger Follow-up emails for anyone that opened/clicked a scheduled batch email after 5 minutes?

Hi all,

 

I have weekly batch emails that get sent out, along with an A/B test for these emails. I would like to take it a step further, and create a trigger email program for each and every batch program, essentially "listening" for anyone that has clicked 1+ or opened 2+ batch emails within the last 10 days.

 

The logic would include a "Wait" flow step of 4-5 minutes, then sending a follow up email to anyone that clicked an email link recently, or recently opened at least 2 emails. It would be "listening" for any/all engagement activity of email programs created within the past 10 days.

 

What would the best logic be to set this type of trigger email campaign up? What should I include for the Smart Campaign + flow step(s)?