Advancing careers has been on my mind lately since I just started a new job as Senior Director of Demand Operations at F5. Having recently gone through the soul searching process ...
A good friend of mine just started on his Marketo journey and got a brand new instance. (So jealous) and asked me how a Marketo Newbie can get started training wise. As I was putti...
Here is some homework and additional material that goes along with this years Summit 2019 Analytics that Matter: Reports for Every Stage of the Funnel Session. To really understa...
Whether you came to my talk on the Analytics that Matter at Summit 2018 or not, the real key to understanding how First Touch and Multi Touch Attribution is calculated in Marketo l...
In case you missed my talk at Summit 2018 this year. Here is the recording of the sold out session on the Analytics that Matter: Reports for Every stage of the Funnelhttps://youtu....
It is that time of year. My favorite time of year and that's Marketing Nation Summit. I've been thinking about all y'all in the Marketing nation all year to figure out what to brin...
This year was my 5th Summit and I'm always envious of people that manage to pick the best sessions to attend. The good news is that everything is recorded. The hard part is finding...
I saw last year, there was a bunch of impromptu study groups. If anyone wants to get together or needs assistance, I will probably be hunkered down at the Starbucks at the Marriot ...
You already know that Marketo isn't going to send the same email to the same person via the Customer Engagement Program. BUT. . . those aren't the only people that you want to excl...
Is there a way to sync a custom field into RCE and select it as a measure. Currently it is not an option for me to set it as a measure. Does it have to be of a certain type of fiel...