Jessica_Kao3

Advancing careers has been on my mind lately since I just started a new job as Senior Director of Demand Operations at F5. Having recently gone through the soul searching process to figure out what I want to do when I grow up, I've learned a lot about what career options there are, how to go about...

A good friend of mine just started on his Marketo journey and got a brand new instance. (So jealous) and asked me how a Marketo Newbie can get started training wise. As I was putting the list together of resources, I realized I get asked this question many times and thought I’d share my favorite go ...

Here is some homework and additional material that goes along with this years Summit 2019 Analytics that Matter: Reports for Every Stage of the Funnel Session. To really understand how First Touch and Multi Touch are calculated in Marketo, spend about an hour working through these word problems. ...

Whether you came to my talk on the Analytics that Matter at Summit 2018 or not, the real key to understanding how First Touch and Multi Touch Attribution is calculated in Marketo lies in this document. Or rather your post Summit 2018 homework. Yes . . . I was that kinda TA. What happens when you r...