Swapna_G

Swapna_G · ‎09-18-2019

Just came across this article and couldn't help but posting here - https://invadosolutions.com/marketing-automation-news/pardot-feature-ignore-bots-clicking-email-links/ I was hopeful this channel is something, Marketo product team would take into consideration, for input on new feature enhancements....why wouldn't you want to stay competitive on a critical front that impacts the usability of the system for all of your clients? I would really like to hear from the product team if anything is being done about this issue. Thanks. Swapna

Swapna_G · ‎06-27-2019

Justin, Glad to know you guys are at least considering options and it's not falling on deaf ears. But I am surprised that the outcome of those discussions is "let's do nothing" rather than "let's fix at least some of what we can address".

Swapna_G · ‎03-21-2019

I 100% agree with you Eric - we all ultimately are after more conversions/form fills. But that activity is about enhancing your website and enriching web experience. Google Analytics does a great job of measuring web analytics for free (and it's bot-free!). Basic tools like Sendgrid can also help deliver the emails and bring users to your website, at a much lower cost. We spend a lot more with Marketo-like tools, because of their lead nurturing, scoring and such capabilities to do more than just send plain emails - don't we?

Swapna_G · ‎03-15-2019

Thanks Justin, Sanford and everyone else for chiming in. I really appreciate the discussion and I understand that this is not a simple problem to solve. No wonder this similar discussion have come up across multiple threads since earlier than 2015. But then, where does it leave us? I'd think most of us who signed up to buy Marketo or other automation softwares had lead scoring and nurturing on their list of things they wanted to use the tool for. But with bot clicks, that whole paradigm is rendered useless. What's the point of scoring a lead when you can't be sure that the activity is even valid? A big reason why marketers choose email marketing, is because you can measure results. You can't even look at the trend line or compare to see if one email performed better or worse than the other campaign. Worse than having no results is to have inaccurate results. The answer cannot be that email marketing is dead, thanks to the scanners. Or is it?

Swapna_G · ‎03-11-2019

Amy, we have been downloading click data and cleaning up the clicks based on a few rules. The challenge is that it's a lot of work that we need to do and at the end of all this, the partially cleaned data is not in Marketo. So running lead nurture campaigns or scoring logic is of not much use. I have read at least 10 -12 really long chains of discussions just on Marketo forums about users complaining of bot clicks issue. What's surprising to me is that its still not a priority!

Swapna_G · ‎03-11-2019

Lauren, we have setup filters to remove those as well. It helped somewhat, but still far from where they need to be. We have a few other rules, but on manual inspection, we have seen a whole bunch of pageviews from spam filter IPs. Unfortunately, there's no way to get IPs with click data from Marketo and the pageviews cant be linked to clicks easily when there are multiple redirects involved, since there is no clickId info with pageviews. So feeling pretty stuck .

Swapna_G · ‎03-10-2019

Sanford, I understand not all bot clicks will ever be caught. We have verified manually in our log files that there are several page views from IP addresses that are Barracuda Email Security Service IP Ranges or for Proofpoint etc. The corresponding clicks were still in Marketo. From the appliance's perspective, it doesn't really hurt them if you recognize their IP addresses, as their job is done, once they inspect your links. But the harm is done from our perspective, as it inflates the click numbers, not to mention the nurture campaigns are rendered useless. Can Marketo either do something to remove these, or provide us the tools like the IP address in click information, or clickID in web view. How is this not a huge concern for anyone trying to do any type of lead nurture or scoring? I get your point that "announced is not the same as successfully implemented", but at least Pardot is doing something to address this big problem for the marketers! Swapna

Swapna_G · ‎03-10-2019

Pardot recently announced they are putting several things in place to get rid of bot clicks. One of the simplest ones being IP-based filtering. We have asked Marketo if they could forward the IP address with click data so we could do something about it. Marketo already has this information. Why can't they filter clicks based on IP addresses that many of these security appliances publicise? Rejecting clicks before the email was even delivered, would be helpful too. There are some obvious patterns Marketo to look for - like clicks on every single link or multiple links in a very short timespan. Or clicks that didn't result in a web pageview. We don't have a simple mechanism to link the two, since Marketo doesn't send the clickId to the web pageview. But Marketo has that info. This is becoming a big problem, since we can't do any lead nurturing or other campaigns due to bots clicking. Thanks. Swapna

Swapna_G · ‎07-25-2018

Hi In order to update latest lead status in our internal database we are looking to build a batch job that will hit an end-point and pick up all leads that have been soft/hard bounced or unsubscribed become active again ( i.e. email delivered after a period of sent-but-not-delivered ) in the last 7 days. For “a” I have tried setting up a program with a smart-list depicted below. This approach seems to work in sandbox environment if the Program is scheduled for ASAP and Status then flips to “Finished” by calling the rest/v1/leads/programs/{programId}.json endpoint. In production environment, we could clone a template program into a new one every day and schedule it for immediate delivery. Or we could set up a program with a smart campaign and set it up with recurrent schedule. Will either of these approaches work and be performant in production environment ? Is this a best-practice ? Is there a better way? Any ideas for task b? Are there any other statuses we need to worry about and if so how can we capture leads which have recently flipped to those statuses? Thanks Swapna

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