Jessica_Kao3

Jessica_Kao3

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Date Last Visited
‎08-31-2022 11:55 PM
Level 10 - Champion Alumni
Joined the community 15-01-2016
Rank Icon Level 10 - Champion Alumni
Senior Director, Demand Operations
San Francisco
  • The Key to Finally Understanding how FT and MT Attribution are Calcula...

    In case you missed my talk at Summit 2018 this year. Here is the recording of the sold out session on the Analytics that Matter: Reports for Every stage of the Funnelhttps://youtu.be/rR_zBG2kuA4The real key to understanding how First-Touch and Multi-Touch Attribution is calculated in Marketo lies ...

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  • The Analytics that Matter: Reports for Every Stage of the Funnel

    It is that time of year. My favorite time of year and that's Marketing Nation Summit. I've been thinking about all y'all in the Marketing nation all year to figure out what to bring to you to help us be bolder and more fearless marketers. And for me. . . it's all about reporting. All day everyda...

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    Blogs
    6329 6 7
  • solved badge Re: RCE - custom measures based on custom fields

    Hey Matt Stone​, I know exactly what you are trying to do. You have to call support and tell them that you want to remap the default opportunity amount field in RCE to a custom field. Not everyone in support will understand what you are talking about. Devyn has done this for me out of Portland su...

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    Discussions
    8028 0 1
  • Re: AdWords Tracking

    I would recommend creating fields utm_source utm_medium etc in Marketo and not mapping these to lead source.1) Do you have a channel set up for PPC or online advertisementProgram statuses should be 1) Member 2) Converted (this second one is a success) 2) Create a program. These people need to be par...

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    Discussions
    4254 2 2
  • Re: Why is Opportunities Won Greater Than Opportunities Created?

    If this report is for the time frame of 2018 Q1, the number of opps created during these 3 months wouldn't be related to the # of opps closed won because those opportunities might have been created a year ago and just won now. So it depends on what the filters that you have for that report. Can yo...

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    Discussions
    2353 1 1
  • Re: How to Access _mktoReferrer or Referral URL field in Marketo

    As Josh mentioned. I would create hidden fields on the form that capture the parameters such as utm_source utm_campaign etc and then trigger off of values in those fields.

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    Discussions
    7120 0 0
  • Re: Uploading People/Leads to Marketo

    I would add to the checklist that if you have EU or APAC countries to save the file as UTF-8 format or you will have funky characters. That kills me everytime.

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    Discussions
    2674 0 0
  • Re: How does Marketo classify industry? And Is there a way to improve ...

    Many data appending vendors will append the industry data for you such as ReachForce.

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    3922 2 0
  • Re: Filtered Registered Leads

    Correct contingent upon when they register you have a smart campaign moving them to the registered status for that program.

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    Discussions
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  • Re: Duplicate Emails

    This happens alot and there are lots of culprits. If you have an API adding and creating names and they don't check for whether the lead exists or not it will create a duplicate but most likely your culprit is your CRM.

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    Discussions
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Public Statistics
Date Registered ‎01-15-2016 03:08 PM
Date Last Visited ‎08-31-2022 11:55 PM
Total Messages Posted 298
Likes Received 337