Jessica_Kao3

Advancing careers has been on my mind lately since I just started a new job as Senior Director of Demand Operations at F5. Having recently gone through the soul searching process to figure out what I want to do when I grow up, I've learned a lot about what career options there are, how to go about...

A good friend of mine just started on his Marketo journey and got a brand new instance. (So jealous) and asked me how a Marketo Newbie can get started training wise. As I was putting the list together of resources, I realized I get asked this question many times and thought I’d share my favorite go ...

Whether you came to my talk on the Analytics that Matter at Summit 2018 or not, the real key to understanding how First Touch and Multi Touch Attribution is calculated in Marketo lies in this document. Or rather your post Summit 2018 homework. Yes . . . I was that kinda TA. What happens when you r...

It is that time of year. My favorite time of year and that's Marketing Nation Summit. I've been thinking about all y'all in the Marketing nation all year to figure out what to bring to you to help us be bolder and more fearless marketers. And for me. . . it's all about reporting. All day everyda...

This year was my 5th Summit and I'm always envious of people that manage to pick the best sessions to attend. The good news is that everything is recorded. The hard part is finding the time after we come back to dedicate to listening to the recordings. For our last Marketo User Group meeting here ...

You already know that Marketo isn't going to send the same email to the same person via the Customer Engagement Program. BUT. . . those aren't the only people that you want to exclude when you are running a nurture program. You might be promoting a piece of content across 5 different channels and u...