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Hi Amy BuiIf you hover over the bars you should be able to get your numbers to plug into the website. In order to really get the full picture its helpful to have both the raw numbers and percentages for both the opens, and clicks, and delivered. If you post that here I can help with some interpre...
Hi Allison,I keep track either with a physical notebook or an electronic notebook and record the parameters of the test and the results. I take any learnings and insights and I have a separate place where I keep these that I plan to share every qtr or at a yearly offsite in a separate ppt so when i...
HI Devin Leshin, If you have RCE, you can also look at the heat map of email performance to see when opens and engagement with your email typically occurs. I find that the majority of any of the data that I am going to collect happens within the first 24 hours and it trails off as expected. 24 ho...
If you run a lot of tests, have a large team, and want to keep organized, I recommend a ELN (Electronic Lab Notebook) such as Lab Archives or Docollab.For something simple, I used Evernote and kept different "notebooks" for different types of test and made the shareable. A good ol' excel or a tradi...
We’ve all used Marketo or other automation tools to A/B test emails and landing pages. We do it because we want to optimize engagement through constant iterations, and we can use the results to give our content its best shot at provoking responses from our prospects. But have you ever had the naggin...
Hi Keith, I was playing around with a couple of scenarios around changing program status vs using the flow step to change success status from true to false and false to true. Here's what I have tested thus far. Use Case: Members in a program have reached a success step. However, I changed my min...
Thanks Jeff. I've done a few migrations from Hubspot to Marketo and when I have some pieces of information i.e. they were from a tradeshow and was created in 2014, I will create legacy programs in the appropriate channel. 2014 Tradeshow Unknown2015 Tradeshow Unknown2015 Paid Search Google
Are your Marketo First Touch and Multi Touch reports lying to you? The answer depends on what you did --- or didn’t do weeks or months ago when you setup and ran your marketing programs. Getting Marketo First Touch and Multi-Touch attribution right depends on getting the right values in these Marke...