Hi Amy BuiIf you hover over the bars you should be able to get your numbers to plug into the website. In order to really get the full picture its helpful to have both the raw numb...
Hi Allison,I keep track either with a physical notebook or an electronic notebook and record the parameters of the test and the results. I take any learnings and insights and I hav...
HI Devin Leshin, If you have RCE, you can also look at the heat map of email performance to see when opens and engagement with your email typically occurs. I find that the majorit...
If you run a lot of tests, have a large team, and want to keep organized, I recommend a ELN (Electronic Lab Notebook) such as Lab Archives or Docollab.For something simple, I used ...
We’ve all used Marketo or other automation tools to A/B test emails and landing pages. We do it because we want to optimize engagement through constant iterations, and we can use t...
Hi Keith, I was playing around with a couple of scenarios around changing program status vs using the flow step to change success status from true to false and false to true. Here'...
Thanks Jeff. I've done a few migrations from Hubspot to Marketo and when I have some pieces of information i.e. they were from a tradeshow and was created in 2014, I will create le...
Are your Marketo First Touch and Multi Touch reports lying to you? The answer depends on what you did --- or didn’t do weeks or months ago when you setup and ran your marketing pro...