Level 10 - Champion Alumni
Joined the community 15-01-2016
Level 10 - Champion Alumni
San Francisco
Senior Director, Demand Operations
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Advancing careers has been on my mind lately since I just started a new job as Senior Director of Demand Operations at F5. Having recently gone through the soul searching process ...
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Welcome to the Marketing Nation Bill Pederson. That's you my friend!! And Newbies be kind and patient with yourself. It's taken years to amass this knowledge.
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A good friend of mine just started on his Marketo journey and got a brand new instance. (So jealous) and asked me how a Marketo Newbie can get started training wise. As I was putti...
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Whether you came to my talk on the Analytics that Matter at Summit 2018 or not, the real key to understanding how First Touch and Multi Touch Attribution is calculated in Marketo l...
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The Key to Finally Understanding how FT and MT Attribution are CalculatedHere is the worksheet that I mentioned. Go at it!!!
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It is that time of year. My favorite time of year and that's Marketing Nation Summit. I've been thinking about all y'all in the Marketing nation all year to figure out what to brin...
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This year was my 5th Summit and I'm always envious of people that manage to pick the best sessions to attend. The good news is that everything is recorded. The hard part is finding...
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HI Justine,If the open rates are the same then, more people didn't open the Re: email. I have seen this where subject lines can influence action whether you click or not. That is w...
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Hey Robb,Actually, if you got this content already and you are using the method described where your smart list is member is false program = content program then you will actually ...
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You already know that Marketo isn't going to send the same email to the same person via the Customer Engagement Program. BUT. . . those aren't the only people that you want to excl...
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