About Darrell_Alfons2

Darrell_Alfons2 · ‎09-19-2019

Hey Lisa, I wrote an article on this (well not exactly this topic, but many of the points apply) for the community last year. Hope it helps https://nation.marketo.com/community/champion/blog/2018/06/08/what-does-it-mean-to-be-a-marketo-administrator-resources-included

Darrell_Alfons2 · ‎12-20-2018

Great post Meghana! I've shared it on Linkedin as well.

Darrell_Alfons2 · ‎12-10-2018

Great video Chelsea!

Darrell_Alfons2 · ‎12-10-2018

Great post Sydney Mulligan !

Darrell_Alfons2 · ‎12-10-2018

I love this! great holiday card video guys

Darrell_Alfons2 · ‎12-05-2018

Nice one Joe Reitz !!

Darrell_Alfons2 · ‎11-25-2018

I don't think that looks right, you should get in touch with Will Harmon so he can check it out. Also send me an email which is dalfonso AT hitwise.com and i'll get you in touch via email thanks!

Darrell_Alfons2 · ‎11-20-2018

Oh Man!! did not know that. Thanks Sanford, sorry Julia Rosenthal guess it will not work.

Darrell_Alfons2 · ‎11-20-2018

Julia, You can use "data value changed" , attribute = unsubscribed , and then you will have date options. And then was sent email = time frame. Hope that helps! Darrell

Darrell_Alfons2 · ‎11-14-2018

amazing!

Darrell_Alfons2 · ‎11-13-2018

hey guys! We iframe marketo landing pages into wordpress pages, and want to implement dynamic destination URL’s/follow up url’s after a form is submitted based on a value on the form. So if a prospect selects North America they are taken to the US whitepaper, and if they select EMEA they get taken to the UK whitepaper. So I am thinking, we’ll have our developer put this code on the marketo landing page: https://nation.marketo.com/docs/DOC-1172 And then, we’ll need script on the wordpress landing page to advance to the URL that the marketo landing page goes to based on the form value. Does my logic make sense here? I’m not great with coding so was hoping someone could tell me if I’m on the right track. Sanford Whiteman ?

Darrell_Alfons2 · ‎11-09-2018

Hey Sam, so while you can setup recurring batch campaigns to test flow steps and alerts, things like that, many of the key tests you would want to run would require developer support, like form fills. One of my friends actually developed an auto testing tool which I think is fantastic, direct message me and I'll put you in touch!

Darrell_Alfons2 · ‎10-26-2018

Hi Liane, You could use tokens and/or dynamic content to use fewer emails - to customize the emails. I wouldn't use engagement program from this, I would just create several smart campaigns or email sends to do this. With smart campaigns, you can do conditional sends as well to limit the number. Flow step "send email" , add constraint, if [condition 1] then send email 1, if [condition 2] send email 2 and so on. If you provide more detail on what the 24 lists are and the 24 emails are, we might be able to recommend something.

Darrell_Alfons2 · ‎10-25-2018

so much great content here

Darrell_Alfons2 · ‎10-25-2018

Thanks all!

Darrell_Alfons2 · ‎10-17-2018

Great news update guys!

Darrell_Alfons2 · ‎10-16-2018

love this!

Darrell_Alfons2 · ‎10-15-2018

Hi Gunpreet, if you are populating hidden fields from the form, you won't need operational smart campaigns, the lead source and lead source detail are already populated (if those are the fields you are using).

Darrell_Alfons2 · ‎10-15-2018

Hi Eve, that is right you cannot change it. You should use remove from flow and create a separate smart campaign to accomplish what you want to do.

Darrell_Alfons2 · ‎09-14-2018

What is Purple Select? In this video, I cover Marketo's fantastic advocate engagement program - it's also a great example of how a B2B brand keeps their customers engaged. Not a member yet? Sign up here: https://lnkd.in/gZXbtt4

Darrell_Alfons2 · ‎09-12-2018

Hey Bethany, If I'm reading your question right, you could try constraints when you change program/campaign statuses so that they only move forward. So add a constraint to the flow step, if status is not clicked, responded, unsubscribed, new status = opened. Otherwise "do nothing". Let me know if that works.

Darrell_Alfons2 · ‎09-07-2018

Hi Justin, Good question, I haven't seen threads on which method is better. But I will say subjectively, the most common method I see marketers using is having the asset be available on the Thank You page, and I would say the second most common is to deliver it via email, I've also seen both methods used at the same time. My personal preference is to have the asset available right away on the Thank You page as it provides the fastest/easiest experience for the user. And as you probably know, it's a good idea to have the thank you page well-designed to promote other relevant pieces of content that the user might find interesting.

Darrell_Alfons2 · ‎09-07-2018

Hey Denise, I don't see a way to add those additional constraints, might be a good idea to add in the idea section. I can think of a hack though, if you trigger off of "added to sfdc campaign" then requested another smart campaign in the flow step, you could use "member of sfdc campaign" as a filter, in combination with the "campaign is requested" trigger. That would give you access to all of those constraints. A little unorthodox though to be sure. My first thought was to combine the added to sfdc campaign and member of sfdc campaign, but the fields probably wouldn't update in time.

Darrell_Alfons2 · ‎09-02-2018

Mine is ok! Have you tried checking with Marketo support?

Darrell_Alfons2 · ‎08-29-2018

Great Juli James you are AWESOME

Darrell_Alfons2 · ‎08-27-2018

Hey Shari. No, that is like referencing another object. Copying Grégoire Michel for confirmation

Darrell_Alfons2 · ‎08-21-2018

Hi Nimisha, Thanks for your question. Without the integration, you will have to download excel files from both Marketo and Gotowebinar to create reports. For example, you would download a list from Marketo of invitees, and then a list out of Gotowebinar of registrants, to find out who still has not registered. The integration (which is easy to setup, just go to launchpoint in admin and the connection is pretty straightforward), you can monitor by program status who is invited, registered, attended, no show, attended on-demand etc. Hope this helps.

Darrell_Alfons2 · ‎08-16-2018

Hi Shari, The Send Alert flow step can send to different teams or people by adding constraints. I would see if you can work with that first. If this doesn't work for you, you can also create new fields on the lead and contact record for these different "owners" email addresses. Such as BDR email address, AE Email address etc.

Darrell_Alfons2 · ‎08-16-2018

Hey David, It's both, those statuses need to be available and of the correct record type in SFDC, and the flow step that populates lead status needs to be setup appropriately. You would use the change data value flow step like below, but of course you would need constraints or different smart campaigns to assign the different statuses based on the form.

Darrell_Alfons2 · ‎08-09-2018

great post!

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