Level 10 - Community Moderator
I'm a web, database, and network architect based in NYC, with specializations in the financial services, publishing, and SaaS sectors.
I build complex Marketo integrations for companies large and small... and can make Marketo forms and emails do things you never thought possible!
Check out my blog at https://blog.teknkl.com, which has Marketo-specific technical insights you won't see anywhere else, along with wider topics from my programming and systems work.
Joined the community 23-07-2014
Level 10 - Community Moderator
Chief Technologist
New York City
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Much of MOps is explaining why things that seemingly shouldn’t happen (a) clearly are and (b) with good reason. Case in point: it’s possible for a Contact’s fields to stop updating from Salesforce ➞ Marketo and vice versa, while that Contact’s new campaign memberships continue to sync to Marketo! Wh...
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“We’re seeing duplicate GTM Data Layer updates for a single Marketo form fill,” read the trouble ticket. “Sometimes even 3 or 4 updates.” My mind went to adding multiple onSuccess listeners. Sure enough, they had a setup like this:function gtmAfterSubmit(submittedValues){ dataLayer.push({ event:...
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When we heard a client’s Marketo forms weren’t showing for users of AdBlock Plus, our first thought was they were embedding forms using the old marketo.com domain, which is blocked by privacy plugins. But no, that wasn’t it: the forms were on Marketo LPs, not embeds, and they were using a proper LP ...
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by
SanfordWhiteman
02-12-2025
@lbell for proper ordering of Call Webhook, trigger on Webhook is Called to continue execution.
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Our latest take on a UTM attribution library manages hidden fields on Marketo forms, raw HTML
...421 1 0
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SanfordWhiteman
01-22-2025
You are too kind, JP. 🙂 And Jon and everyone, thanks for the honor!
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No matter how tempting, never do this with Marketo string fields:let jsVar = "{{lead.Some Field}}"; Why? Because {{lead.tokens}} are HTML-encoded, not JS-encoded. That is, they’re only supported in text content, like so:
{{lead.Some Field}}Failing to account for this will lead to broken pages — and ...457 0 0
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