SanfordWhiteman

Velocity is already verbose, but you’ve still gotta code defensively even if that means a little more code. Crucially, in the Marketo-Velocity ecosystem, don’t assume code will only run in the context of a Person record. Prepare for person fields and object lists to be empty. This is true, for examp...

For years, we’ve leaned heavily and happily on AWS Lambda to stretch Marketo into other realms. A simple Lambda lets you integrate with, say, event platforms, transforming their generic outbound webhooks to valid inbound Marketo API calls. Especially cool are “loopback integrations”: a Marketo webho...

As primitive as SMTP and DNS may seem, lots of stuff needs to work for an email to go from sender ⮕ recipient’s MX ⮕ recipient’s mailbox. Then even more stuff needs to work for a mail client to parse and render an HTML email, plus its embedded resources and/or remote images. The good news: modern in...

Extending an earlier post on standard JavaScript ${template strings} on Marketo LPs, here’s how to use near-standard {{ variable }} syntax. Say you want to use AngularJS to create highly dynamic LPs, or even single-page apps, hosted on Marketo. (May not be a common ask, but it is technically feasibl...

There may be no code smell ranker than this: That screenshot was sent by a 3rd-party form vendor who was getting frequent errors from their Marketo API calls and couldn’t figure out what was wrong. “Does this look right?” they asked. “Nope,” I said immediately — even before they showed me any error ...

Hard to put a number on it, but I’d bet 51% of Marketo users don’t realize a non-empty SFDC Type field doesn’t mean the record is synced to SFDC. Same with a non-empty SFDC ID. That’s right: someone can have SFDC Type = Contact and SFDC ID = 003BLAHZAYBLAHBLAH and there may be no trace of them in SF...

A community user wondered if they could show an email’s Subject line in View As Web Page mode. It makes sense that Subject and other SMTP headers aren’t part of the VAWP display, as it’s designed to show the HTML content. (And the Subject is typically reflected in the content anyway, albeit with dif...