Level 10 - Community Moderator
I'm a web, database, and network architect based in NYC, with specializations in the financial services, publishing, and SaaS sectors.
I build complex Marketo integrations for companies large and small... and can make Marketo forms and emails do things you never thought possible!
Check out my blog at https://blog.teknkl.com, which has Marketo-specific technical insights you won't see anywhere else, along with wider topics from my programming and systems work.
Joined the community 23-07-2014
Level 10 - Community Moderator
New York City
Chief Technologist
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First, I would never use a Rich Text (editable area) for setups like this, Marketo makes too many changes the content on save. I’d put it in the template. But far more important, ...
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Not a lawyer, but IMO if the data stays entirely within Marketo and is never shared at any other “hops” (i.e. via CRM exports) it doesn’t meet that definition.
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Yeah, it’s for backward compatibility, but it does make sense. We might expect HTML5, which requires UTF-8 encoding, would deprecate all named entities (they’d never be necessary ...
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Say you have an LP section like this: <div id="intro"> Good to see you back, {{lead.First Name}}. You can still benefit from intro pricing if you sign up before June 1st. </div> ...
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tl;dr: if a URL’s query params all start with utm_, you do not need to separate them with &. Use the simple &. Using & when it’s not required is harmless. But it’s not r...
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Marketo uses exact string comparison (case-sensitive and accent-sensitive) to determine if fields have changed. Overall, this is great: otherwise, we couldn’t use enrichment/nor...
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The sheer audacity of 3rd-party form trackers (conversion pixels, enrichment services, attribution libraries) is amazing. “Don’t worry about telling IT,” they’ll say. “It has zer...
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Thanks Zoe! See you next week (I think).
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Standard ask: “Can we ‘prime’ a form with selections based on the query string?” That is, if the query string includes “GC5000 series” and “GC3000 series,” check those boxes aut...
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Much of MOps is explaining why things that seemingly shouldn’t happen (a) clearly are and (b) with good reason. Case in point: it’s possible for a Contact’s fields to stop updati...
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