I'm a web, database, and network architect based in NYC, with specializations in the financial services, publishing, and SaaS sectors.
I build complex Marketo integrations for companies large and small... and can make Marketo forms and emails do things you never thought possible!
Check out my blog at https://blog.teknkl.com, which has Marketo-specific technical insights you won't see anywhere else, along with wider topics from my programming and systems work.
No matter how tempting, never do this with Marketo string fields:
let jsVar = "{{lead.Some Field}}";
Why? Because {{lead.tokens}} are HTML-encoded, not JS-encoded. That is, they...
You did the right thing: you reduced 100s of unmaintainable forms to a handful of global forms. You use native Visibility Rules to show/hide fields based on user input.
Then you...
Using a Google Doc to document internal processes (or external product docs, if you’re really daring) has the big plus of familiarity.
Most everything else, IMO, is a minus — wh...
The hard part of email design is cross-client compatibility. Enhanced effects work in some web and mobile clients, but you need graceful degradation to HTML 3.2-era stuff, gotta ...
On a recent Marketing Nation thread, a developer had questions about the Get Folders API endpoint, one of Marketo’s paginated endpoints that returns folders in batches of (up to)...