We're hoping eventually there will be an easier way for Marketo emails to accept emails that contain special characters such as $ or { or }. Increasingly due to GDPR laws we receive URLs for our emails that contain these characters as part of a required GDPR URL string.
Here is an example of a URL:
https://bs.serving-sys.com/Serving/adServer.bs?cn=trd&pli=00000000&gdpr=${GDPR}&gdpr_consent=${GDPR_CONSENT_00}&adid=00000000&ord=[timestamp]
Through Marketo support we figured out the only workaround is to manual change each of those characters to the URL encoding:
https://bs.serving-sys.com/Serving/adServer.bs?cn=trd&pli=00000000&gdpr=%24%7BGDPR%7D&gdpr_consent=%24%7BGDPR_CONSENT_00%7D&adid=00000000&ord=[timestamp]
Wish there was an easy way for Marketo to automatically convert these special characters for you, rather than giving you an error message when you try to save!
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