Kiersti_Esparz1

Kiersti_Esparz1

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Date Last Visited
‎09-16-2020 07:20 PM
Level 7
Joined the community 09-08-2012
Rank Icon Level 7
Head of Product Management, Email Delivery & Compliance
San Mateo, CA
  • Understanding Blacklists: SpamCannibal

    The Spam Cannibal DNSBL has been around since at least 2003. What is a Blacklist? A DNSBL is a DNS (domain name service) based spam blocking list. These are also known as blacklists, blocklists, or RBLs. Listings with this DNSBL were caused by sending mail to spamtraps. The blacklist was never wide...

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  • Re: Navigating tracking link or landing page domain changes

    - There is a change to this post. It IS possible to set up multiple email tracking links within a single Marketo instance now. See the Product Doc here - Add Multiple Branding Domains - Marketo Docs - Product Docs

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  • Re: How to Manage Your Marketo Database for Deliverability

    Thank you! I have updated the images to reflect what the instructions say. Apologies! I hope this didn't cause confusion.

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  • Re: Why "No-Reply" is No Bueno

    Courtney,I would definitely encourage the use of marketing@abc.com, as long as it is a legit email address/inbox that your IT Department created for you. Because filters are looking to make sure your From Address is a real address - that last step is important. They key with the From Address is co...

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  • Re: Setting Up a SubDomain in GoDaddy

    Sanford,We have found that SPF can be confusing so we generally recommend using Soft Fail (~all) just in case errors are made. When working directly with customers my team does provide SPF FAIL (-all) recommendations once we can do a little added verification.Great question (as always)!-Kiersti

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  • Why "No-Reply" is No Bueno

    Why you should have a valid working from and reply to rather than a non-functional or "no-reply":1) Encouraging engagement is key to maintaining a positive reputation. It demonstrates credibility to ISPs when recipients engage with your email and replying to your email and adding your address to an ...

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  • Re: Understanding a Spike in Click Activity

    Trask,Unfortunately I am not the expert on how to construct the Smart Lists. There are a number of interesting ideas in the discussion linked above. A method I have heard works successfully is including"visits web page" when also tracking the "email click" activity. The bots that are clicking the...

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  • Thank you all who attended the University Day sessions! (2 of 2 posts)

    Carmi Lopez-Jones, an AMAZING Deliverability Consultant at Marketo, and I presented on Marketo's University Day at Summit. I promised to share the content we presented in this blog because our PPTs were updated from the copies you received as attendees. And if you did not attend you get a view of ...

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    2151 3 0
  • Thank you all who attended the University Day sessions! (1 of 2 posts)

    Carmi Lopez-Jones, an AMAZING Deliverability Consultant at Marketo, and I presented on Marketo's University Day at Summit. I promised to share the content we presented in this blog because our PPTs were updated from the copies you received as attendees. And if you did not attend you get a view of ...

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    4196 2 2
  • Re: Gmail Prefers Their Email Encrypted

    As Sanford Whiteman indicated - Marketo has implemented Opportunistic TLS for all customers by default. No action necessary by you or your teams.

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Public Statistics
Date Registered ‎08-09-2012 02:03 PM
Date Last Visited ‎09-16-2020 07:20 PM
Total Messages Posted 81
Likes Received 163