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Brendon, Thank you for asking about whether this source of leads would cause problems. As @SanfordWhiteman pointed out there are definitely quality issues that are of concern any time you are mailing to a list of email recipients who have not opted in to hear from you. In addition to the risk to yo...
Marketing Interface Team,You mention that you mailed to a brand new database, this sounds like these were addresses you had never mailed and who you did not have a previous relationship. As a reminder, Marketo has an Email Use Policy that is explicitly Opt In. Acceptable Use Policy for Adobe Campa...
Marc Asmus - The internal resource was made public and has been published here - Whitelisting Emails Specific to Your Instance -Kiersti
Sanford Whiteman makes some good points above about navigating your IT department's explicit policies.The options Marketo has that could help your particular situation, if IT would be willing to whitelist JUST your traffic, areThe link shared above that talks about using RegEx for whitelisting, Rea...
JD,I wish I had seen this sooner, I apologize the deliverability person you spoke to couldn't answer your question. This is lifted from an internal doc I developed to help our customers in just this situation. We either recommend the DKIM method that Sanford recommended or we recommend whitelistin...
Thank you for the tag! I answered in a direct reply to the question.
Yes, at Marketo we block mail to both full email addresses and domains in some cases. We may add the full email address to our global blocker for someone who has requested to receive no mail from Marketo customers. We often will get these requests to abuse@marketo.com. And, if we identify a domai...
Katie,One of my first posts in the Community a few years ago was an article about navigating email delivery into China, this can be a more challenging region to deliver to. This article gives high level guidance: Navigating email delivery into ChinaMarketo takes sending into China very seriously an...
Marketo offers an add-on called Email Informant that does drill down to the device used to read the email. Similar to the Litmus product referenced you would need to add a pixel to your content. With the reporting the tool offers you can see who read your campaign and for how long, drilled down to ...
Christina,You can review this blog posting for help building a Smart List by bounce category:https://nation.marketo.com/community/product_and_support/support_solutions/blog/2016/04/18/how-to-monitor-deliverability…Smart Lists: Bounce TypesCreate a SmartList for each of the major types of Bounces:Har...