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I think program level context has its own need of focus. Haven't tried anything with these yet, but great ideas!
Can you double check if the links you have in your email assets are enabled for tracking? It is genuinely hard to believe that about 3000 people opened 11 emails and didn't click any of them. There should be something common with the email assets in this case, I suspect. https://docs.marketo.com/di...
You can achieve this by using wait step, and referencing a smart list (where you define criteria of who should get the follow up) in a constraint to send the follow up email.
I would say yes, it does needs to be addressed.
I'd recommend to start by looking at Email Invalid Cause. (Reference)
Thanks for sharing your thoughts, @Amit_Jain ! PS : How is listening to Jagjit Singh 'guilty' 😃 ? 🤔
The acquisition program is : PID-Publication-Medium-Term -PRINT ADVERTISING TEMPLATEHowever, the specific program you open have it because they are a member (not necessarily because the program acquired them) : Acquisition Program is a Lead's Detail, Members on a Program are a Program's detail. For...
The following can help explain thisAn Open is only logged once per person per email in Marketo, and there is never a second such event in the Activity Log.Click results in an implied Open being registered as well, even if there was no Open ever loggedHere's the thread with a similar discussion.
Use the field Marketing Suspended to pause/enable the email sends. If all your nurture campaigns are engagement programs, you could use the filter mentioned below and push them through a flow to mark them Marketing Suspended = TRUE, wait for a duration, and then mark them as Marketing Suspended = FA...
Assuming that you want to send the email to all 8000 people over a period of time, we can stagger the same as the following - A way to achieve this is by using Random Sample and using it in the choice to either send the email, or add it to a list where we can apply the random sample again. This howe...