Balkar_Singh

Thanks for the reply Sandy! The Referrer of the Filled Out Form.

Not an expert of Salesforce here, but if Lead object does not exists, that means any information mapped to Lead object to Person Object in Marketo (Marketo fields which map only to Lead object) will not exist. There could be workflows which specify a condition, SFDC Type = Lead/Contact - those won'...

I agree with most comments on here. I'm usually more inclined to keep an Engagement Program Simple, and have the conditional logics using daisy-chain requested smart campaigns. Also, you may want the re-send using something different - e.g. subject line.

The first snapshot means that the person will qualify when a change in value occurs for the field "Department" AND if the person has filled out the defined form in the defined past duration.The second snapshot means that the person will qualify if the person fills out the defined form, or the depart...

The "Sent" column = Number of people to whom at least one email delivery attempt was made.This is how Email Performance is setup in Marketo. It's clearly possible that if you send the same Email to multiple people, it will count it as once. A simple alternative could be to "Clone" your Email to sen...

Can you elaborate?

Segmentation is such a high leverage lever in marketing. Thanks for sharing, great post!

Agree with Sandy here, great additions. To me, these so-called "purposeful" duplicates seem wrong. A person doesn't duplicates into another person just because of an MQL. I might be oversimplifying it, but it doesn't reflects reality.

Assuming if you have your smart campaign settings to score people every time someone clicks the emails, try considering changing the campaign settings to qualify people once every day or every hour, instead of every time. That might be causing to count a spike in bot-activity and skew the scores.