Balkar_Singh

These constraints have been confusing, but is someone seeing a behavior where referrer is NOT the URL where the form is embedded and instead it's the URL which directs users to the URL where the form is embedded? And what we usually see as referrer is now the Webpage constraint? Had examples where t...

What is AB Testing? A/B Testing is a controlled experiment to compare two versions of something (A vs B) to determine which performs better. It's used to optimize conversions, engagement, or any metric that matters. How it works? Identify a goal – increase email CTR, landing page signups, form submi...

It's 2025. Marketo is already through exciting upgrades — Dynamic Chat, Interactive Webinars and the upcoming Email Editor 2.0 with GenAI integrated into it. As we get ready let's revisit some classic features.General capability of Marketo Audience Management: Handle large databases and run campaign...

When I was working to reduce weight, I did a lot of things. On the first consulting call, my dietician told me to update my weight on the app every morning. I had never used a weight scale before that call (part reason why I got myself into the problem in first place) She was very clear — how are we...

A smart campaign qualifies people if the score changes to more than 99 Some records qualify for this smart campaign when their score is decreased by 25 We realize that even if the score change by "-25", it still qualifies for Score is Changed, and because the total score after "-25" is still above ...

Ability to use your Adobe Marketo Engage instance depends largely on how well you understand your database. This is crucial, as knowing what data you have will give you more clarity and ideas on how to run campaigns. If there are gaps which do not fare well with your campaigns, you will want to reso...

It's July 2023 and at the forefront of the AI landscape is Code Interpreter. It's the most advanced AI that we've seen at this point. There's hardly a week that goes by without some major organization releasing a new update, shaking things up and showing us something new that AI can achieve. A lot o...

I have a LinkedIn Lead Gen Form which integrates to Marketo. I need some mandatory fields on LinkedIn, because Marketo>SFDC sync requires it. However LinkedIn Forms Do not provide more than 10 choices for custom question (we need more)Do not provide more than 3 custom questions (we need more)We trie...

This engagement program is built with multiple streams and one content piece per stream. The transition is based on whenever the email in the prior stream is delivered. Here’s how things are working right now.A recurring batch smart campaign adds people to this engagement program in 0101 sends emai...

I have been trying to wrap my head around data quality for a while now. Most instances I have worked on now have the data management program with the steps to normalize, clean, enrich etc. Are there any techniques/methods to assess other data quality dimensions, like accuracy, integrity etc. for the...