What is AB Testing?
A/B Testing is a controlled experiment to compare two versions of something (A vs B) to determine which performs better. It's used to optimize conversions, eng...
It's 2025. Marketo is already through exciting upgrades — Dynamic Chat, Interactive Webinars and the upcoming Email Editor 2.0 with GenAI integrated into it. As we get ready let's ...
When I was working to reduce weight, I did a lot of things. On the first consulting call, my dietician told me to update my weight on the app every morning. I had never used a weig...
A smart campaign qualifies people if the score changes to more than 99
Some records qualify for this smart campaign when their score is decreased by 25
We realize that even if th...
Ability to use your Adobe Marketo Engage instance depends largely on how well you understand your database. This is crucial, as knowing what data you have will give you more clarit...
It's July 2023 and at the forefront of the AI landscape is Code Interpreter. It's the most advanced AI that we've seen at this point. There's hardly a week that goes by without som...
I have a LinkedIn Lead Gen Form which integrates to Marketo.
I need some mandatory fields on LinkedIn, because Marketo>SFDC sync requires it.
However LinkedIn Forms
Do not prov...
This engagement program is built with multiple streams and one content piece per stream.
The transition is based on whenever the email in the prior stream is delivered.
Here’s h...
I have been trying to wrap my head around data quality for a while now. Most instances I have worked on now have the data management program with the steps to normalize, clean, enr...