Colin_Mann

This is a community of people at different levels and clearly I don't have your experience so I'd welcome an educational tone to any replies.

You could just go down the route of custom fields or create additional form fields i.e. Register More People and then it opens up the same basic form with the required fields. However, see some guidance about one potential approach at: How to Use Marketo Forms to Register Multiple Event Attendees​

The new Email Insights feature in the latest release might be useful to you. Apparently the notes will be on the Product Documents on Friday of this week - see Email Insights - Marketo Docs - Product Docs​We have felt the same about the default email reports in the past and have tended to supplement...

The comments by Geoff Krajeski on the workflow above offer good thinking. Also, if you are sending emails to people who didn't open the first email, then you should consider making some changes i.e. change the email subject, body copy or send them a different marketing asset altogether i.e. one that...

Thanks Dan, I've had the same issue and thought there was probably a simple solution.

Thanks Sanford, I've used the pURL feature before to personalise URLs for direct mail print runs so I will be sure to read up on that again. Thank you.

Yes that's a good approach. We used a similar model for a while scoring A1 through to D3 based on demographic and behavioural criteria and then handling the data appropriately i.e. passing them over or nurturing them. I think your approach is a good one - we haven't got to the stage of predictive an...

Edward has it right. We used to sync at the program level i.e. automatically but we no longer use that and instead use flow steps in a smart campaign to 'Add to SFDC campaign'. The reason is similar to the one you describe - we were finding that lists such as direct mail were appearing with our agen...