Colin_Mann

Aside from the technical questions I'd love to hear whether Twitter lead cards work for you - I've considered it as a tactic but just haven't taken the plunge and actually committed yet.

There are some useful links in the answers.However do also keep in mind that the European data laws will be changing and becoming even more tight over the next two years. There are some useful web links on this discussion: Changes to European data law

To add to the comment about end goals I would certainly consider what action you want to take based on engagement with the email content i.e. does it score out into your CRM for follow-up? Is it just for branding with no need for scoring etc?One thing we do is that we have suppression lists built in...

Loved the Monty Python reference!

Very interesting thinking and it makes a lot of sense thank you. It's been 20 years since I last carried out chi-squared testing!

It does depend on what you need but Discoverorg could be worth considering and they can integrate well into Marketo. See DiscoverOrg | Sales and Marketing Intelligence Solution.We use them and find the data is strong for North America and OK for the UK but (currently) a little weaker for mainland Eu...

Great reply thanks Scott - lots of good information there. We have really just started to look at this issue ourselves - we have been focusing on inbound only in countries such as Germany and Canada for some time and that's the way we will need to go for the likes of the UK too. Initially this means...

We have sent large batches of emails a number of times.In my experience (and excuse me for stating the obvious and something you no doubt already know) good selection of the data is essential. We are also very attentive to ensuring that certain countries are removed (we never send emails to Canada a...

As Marketo is based on an email address I also think you can do this and I am fairly sure I have done this myself. I agree about testing it first though.I hate issues like this - we've all faced it!