Colin_Mann

Colin_Mann · ‎05-03-2019

100% agree - it should be simple for both uploading and APIs not-to-mention that it's also respectful, especially in countries like Germany where getting someone's name wrong is very poor.

Colin_Mann · ‎10-04-2017

Go Juli James We still miss you at Mitel!

Colin_Mann · ‎10-07-2016

I agree with a lot of the comments about asking people and this depending on the audience. I would also run some simple tests - try different approaches and let the data give you the answer.

Colin_Mann · ‎09-16-2016

We went through a similar exercise a while ago and decided to keep it simple i.e. a) If an email isn't going to drive demand (e.g. some of our e-newsletters, product updates, all internal communications) then we use e-Marketeer and; b) For small email sends, e.g. to a small number of our sales partners owned by the particular Sales/Channel Account Manager in SFDC, then Sales can use SFDC. Everything else is built in Marketo because of the better features for analytics, reporting, and design etc. In our case only Marketing and Corporate Communications issue emails in large batches - Sales don't have the access and have to brief Marketing.

Colin_Mann · ‎09-09-2016

Really insightful thanks. We've been looking at this very issue because in our case we had (for historic reasons) only really tracked first touch but we discovered that opportunities we had influenced weren't being captured in our CRM reports and we've had to do a lot of work to address that.

Colin_Mann · ‎09-09-2016

This would be a good time saver too.

Colin_Mann · ‎09-09-2016

This is a really good post and, to answer your question at the end, we tend to use Marketo landing pages a lot in part because of that issue you identified at the top i.e. we can build these ourselves quickly.

Colin_Mann · ‎09-01-2016

Totally agree! This would reduce risk.

Colin_Mann · ‎08-30-2016

Useful as usual thanks.

Colin_Mann · ‎08-19-2016

Yes I just spotted that too - bit of a shame.

Colin_Mann · ‎08-19-2016

We debate this one a lot too - it just feels odd to gate a video as a user experience. One option I've seen used is to record a preview and let people watch that and then ask them to complete a form to watch more. I am not convinced about that as a user experience though.

Colin_Mann · ‎08-19-2016

One idea could be to craft a really bad email with poor messaging and ask them if it's fine to send out to the customer as that might make your point well. The only problem is if they say they love it!

Colin_Mann · ‎08-17-2016

Fully agree - we do the same, especially for countries like Sweden where it's impossible to contact people in the summer.

Colin_Mann · ‎08-12-2016

I recognise this issue from experience.

Colin_Mann · ‎08-08-2016

Just looking at #account based marketing strategies right now so this is timely for me - we have made a conscious decision to reduce lead quantities and to drive quality and #abm marketing is one good option.

Colin_Mann · ‎08-08-2016

I wrote a blog post that might help you if you can access it - I am not sure whether you can access it but take a look at The changing EU data regulations and what it means to you The Marketing Week articles in this thread are a good summary. There's also a lot of good information online e.g. see this PDF and this PDF from third party sources.

Colin_Mann · ‎07-28-2016

That was what I was driving towards - if your duplicated emails were in stream 1, 2, 3 (or whatever) then you can use transition rule triggers to move leads from program A to program B but just have them join after the stream with the duplicated emails because you can tell Marketo to have them join a certain stream. This is a simple solution as long as your duplicate emails are not spread over many streams in the new program.

Colin_Mann · ‎07-27-2016

As a practical suggestion if you only have 4 emails why not wait until the streams are done and then consolidate going forwards with new email content? You will have good reasons but I wonder if consolidating when you only have 4 emails might use more of your time than it's worth. Marketo won't duplicate sending the same email to a contact within the streams within the same #engagement program but you're looking at separate programs and in this scenario one possible approach might depend on the streams in the other Engagement Program e.g. you could transition people over using triggered transition rules but drop them into stream 2 instead of 1 (just as an example if the email is in stream 1) i.e. you'd use 'Add to Engagement Program' flow step and then choose the stream. How are you planning to consolidate? Are you going to be using #transition rules using triggers? Finally do wait for some Marketo users with more expertise to comment.

Colin_Mann · ‎07-26-2016

A nice idea in principle but most companies do already have chat/instant messaging capabilities outside of Marketo so I am not sure how much extra value this would really add.

Colin_Mann · ‎07-19-2016

I agree using Head Start could help here. Albeit I do think Marketo tends to move slowly for larger batches of emails.

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