Colin_Mann

100% agree - it should be simple for both uploading and APIs not-to-mention that it's also respectful, especially in countries like Germany where getting someone's name wrong is very poor.

Go Juli James​ We still miss you at Mitel!

I agree with a lot of the comments about asking people and this depending on the audience. I would also run some simple tests - try different approaches and let the data give you the answer.

We went through a similar exercise a while ago and decided to keep it simple i.e.a) If an email isn't going to drive demand (e.g. some of our e-newsletters, product updates, all internal communications) then we use e-Marketeer and;b) For small email sends, e.g. to a small number of our sales partner...

Really insightful thanks. We've been looking at this very issue because in our case we had (for historic reasons) only really tracked first touch but we discovered that opportunities we had influenced weren't being captured in our CRM reports and we've had to do a lot of work to address that.

This would be a good time saver too.

This is a really good post and, to answer your question at the end, we tend to use Marketo landing pages a lot in part because of that issue you identified at the top i.e. we can build these ourselves quickly.

Totally agree! This would reduce risk.

Useful as usual thanks.

Yes I just spotted that too - bit of a shame.