Colin_Mann

I agree with a lot of the comments about asking people and this depending on the audience. I would also run some simple tests - try different approaches and let the data give you the answer.

We went through a similar exercise a while ago and decided to keep it simple i.e.a) If an email isn't going to drive demand (e.g. some of our e-newsletters, product updates, all internal communications) then we use e-Marketeer and;b) For small email sends, e.g. to a small number of our sales partner...

Yes I just spotted that too - bit of a shame.

We debate this one a lot too - it just feels odd to gate a video as a user experience. One option I've seen used is to record a preview and let people watch that and then ask them to complete a form to watch more. I am not convinced about that as a user experience though.

One idea could be to craft a really bad email with poor messaging and ask them if it's fine to send out to the customer as that might make your point well. The only problem is if they say they love it!

Fully agree - we do the same, especially for countries like Sweden where it's impossible to contact people in the summer.

Just looking at #account based marketing strategies right now so this is timely for me - we have made a conscious decision to reduce lead quantities and to drive quality and #abm marketing​ is one good option.

I wrote a blog post that might help you if you can access it - I am not sure whether you can access it but take a look at The changing EU data regulations and what it means to youThe Marketing Week articles in this thread are a good summary.There's also a lot of good information online e.g. see this...

That was what I was driving towards - if your duplicated emails were in stream 1, 2, 3 (or whatever) then you can use transition rule triggers to move leads from program A to program B but just have them join after the stream with the duplicated emails because you can tell Marketo to have them join ...

As a practical suggestion if you only have 4 emails why not wait until the streams are done and then consolidate going forwards with new email content? You will have good reasons but I wonder if consolidating when you only have 4 emails might use more of your time than it's worth.Marketo won't dupli...