Level 5
Joined the community 21-05-2014
Level 5
UK
EMEA Marketing Director
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This makes a lot of sense, particularly for larger organisations running many campaigns.
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My experience is the same as Mark i.e. just update in SFDC and Marketo automatically updates without any issues. Is it different depending on the setup though? We synchronise using...
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The same for me - it's almost always because the 'active' box needs ticking.
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One very obvious thing I have learned from experience about using a trigger to initiate an action concerning leads/data (leads are added to list and similar steps) is to only uploa...
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Scoring behavioural and demographic criteria is the obvious step as others have pointed out but I also recommend looking at scoring by asset type too e.g. ascribing scoring values ...
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Leaving aside the project management side of this question (which others are answering well) I do think there's another element to consider here in my experience - often requests c...
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That's a good article by Marketing Week and I liked the Hitchhikers Guide to the Galaxy reference - a trilogy in five parts and great books! Essentially the upshot as I see it toda...
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No problem at all. It was nice to see a question I could answer!
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From your description I assume that you are linking the PDF as a link from a download button or a URL within an email. This is how I do this myself.Do upload it to the 'Images and ...
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Some other useful articles/posts:This article covers the notion of legitimate interest and some FAQs e.g. how leads from event can be handled etc. DMA | Article | B2B marketing con...
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