Colin_Mann

I agree with this - anything that requires a 'manual' step by someone having to enter two software programs creates the possibility for human error and I have experienced issues myself in the past when attempting to edit the owner in SFDC. As it happens in our case we now create campaign codes in SF...

To add to the comment about end goals I would certainly consider what action you want to take based on engagement with the email content i.e. does it score out into your CRM for follow-up? Is it just for branding with no need for scoring etc?One thing we do is that we have suppression lists built in...

I really like this idea even just at the basic level of cloning emails where you want to be sure you are cloning the latest email and landing page so that you can be confident in the spelling, the grammar, the legal disclaimer, the brand template etc. is the latest rather than out-of-date. As Dan me...

I agree and like this idea but it would need to be moderated somehow or to have rules so that only appropriately qualified people can contribute.

Loved the Monty Python reference!

Thank you - FYI I find most of your posts useful as I learn something from them.

Simple but useful thanks.

Very interesting thinking and it makes a lot of sense thank you. It's been 20 years since I last carried out chi-squared testing!

This is really good thank you.

I agree with you - it's currently not very user-friendly or as valuable as it could be. It's a relatively new feature and hopefully it will continue to improve.